Official "SCRABBLE Word of the Day": Dildo

Dildoscrabbb
Over at Hasbro.com right now on Sunday afternoon, the official "SCRABBLE Word of the Day" is, er, "DILDO." For 7 points. Click image above for screenshot of full Web page. Scrabble Crossword Board Game (Thanks, Jess Hemerly!)
UPDATE: Well, they've since changed the word to "Triply," but the screenshot of "DILDO" on the Hasbro.com Web page will live on in perpetuity here.