Super Weird Ad for MAC Hello Kitty cosmetics


74 Responses to “Super Weird Ad for MAC Hello Kitty cosmetics”

  1. Mope says:

    “My art has been commended as being strongly vaginal”

  2. Jeff says:

    I just notice that T.N-H is the Community Manager. My gosh, that’s like being a cat herder! Or a Borg Queen! I’ll work for a infrared ocular implant! Even garden clean up.

  3. bobhughes says:

    this would be much better with a pair of those earrings from yesterday, yeah the vicoden earrings

  4. Enormo says:

    Don’t go into the vulva!!!

    Ah! The uterus is black and oily!

    Ah! Black slave cats! Racial!

    Quick someone get that girl a sammich!

  5. Ugly Canuck says:

    Thumbs up!
    (Up what, I will not say.)

  6. jackwilliambell says:

    #14: I had the *exact* same thought about Stephenson’s Drummers.

    And I agree, that girl needs feeding up. I’ll bet they did that stoopid skirt ‘cuz she ain’t got no butt to speak of…

  7. robulus says:

    I love watching models act. It is hilarious.

    “Just try and look amazed by all the amazing stuff around you! I know you haven’t consumed enough calories to maintain steady cardiopulmonary activity, but try and visualise curiosity and intrigue! Huh? Oh, they’re emotions that non-models feel!”

    Also, this:

  8. HeatherB says:

    I still don’t see how a cat with no mouth is selling lipstick for MAC.

  9. mikerbaker says:

    That opening scene with the maze-like structure is filmed at The Huntington here in So. Cal.

  10. Ugly Canuck says:

    jeez Robulus, i just like watching models.
    But for me, both beauty and acting are all in the eyes.

  11. Anonymous says:

    having gone through the weirdness of an alice in wonderland-styled photoshoot i have sympathy for how dumb this model probably felt. unfortunately, she does look dumb and awkward. this over-processed kandy kolored alice in wonderland look has been done too many times.
    still, this ad does what it is meant to do: sell expensive makeup to girls who don’t know how to apply it correctly.

  12. w000t says:

    “Anyone know who directed?”

    It certainly feels like David LaChapelle, but that’s just a guess.

  13. robulus says:

    I think we’re talking about two completely different things…

  14. Kristin says:

    I also want to know where I can acquire the song… it’s been stuck in my mind off and on for days. I can’t even find what it is called!

  15. Anonymous says:

    Armand Van Helden rip. Same sexual overtones.
    Video not all that odd considering Japan’s obsession with the cartoon version of Alice in Wonderland and your average fashion spread these days.

  16. Wingo says:

    I am not a consumer of Hello Kitty products, or cosmetics. However, I am now in need of whatever it is they are selling.

    Damn, what a great ad. Trip-tacular.

  17. gadfly says:

    i wanted to like it. the chairs were cool, and the music in that part was ok too. but once she climbed into the S&M uterus or whatever, i could swear i heard the director begging me to see how clever and strange and provocative he could be. it’s a shame, because the guys (i assume) in the HK heads were fun, and there were some other nice shots & cool stuff. meanwhile, though, the music got significantly worse with the introduction of the vocals, and in the end they resort to a totally overdone resolution: “It was all a dream… but the indelible mark on my psyche is represented by this improbable physical artifact.” lame.

  18. Takuan says:

    Alice all growed up.

  19. spaceboss says:

    I can’t get past the idea that all of the pink fluff is fiberglass insulation. I itch reflexively just looking at it.

  20. Jeff says:

    #57, that link to a Nagi Noda ad was one of the best examples of Juliean Barbour’s theory of timelessness. No time, but just events that form a path. Thanks for sharing. I think I’ll forward this to him.

  21. Anonymous says:

    The song sounds like Armand Van Helden, you can hear a similar song at:

  22. sheshe says:

    @22 i agree about the feel, but something seems a bit off as far as it being a lachapelle video.. plus his name would be plastered all over it already..

  23. arkizzle says:

    You know, I suppose I liked it (as much as I didn’t, neutral really), but I’m entirely disappointed that it has anything to do with HK.

    I love the way people take HK and customise her, I’ve done it myself, but that’s more a community of Kitty hackers than this thing. This is basically some randommer making a very specific brand-statement about HK (tacitly endorsed), and I think it cheapens the whole HK franchise. I’m genuinely surprised HK approved it.

    It just feels like a bunch of ad-men came in and told HK corp (I know, it’s an ad for MAC) they needed to move with the times and get risqué, and used a lot of buzzwords like “synergy”.

    AFAIK, HK has never advertised.. ever. They got where they are by word-of-mouth and sheer force of volume; an amazing feat in the world of constant ad-blare we live in. If this is the first official HK ad I’m a bit let down.

    Frankly, if it wasn’t about an actual product, and was just made by someone who wanted to spin the Kitty thing, I’d have a whole lot less of a problem with it.

    That sounds like I have a lot invested in HK, but I really don’t at all, I just appreciate the purity of the brand on one hand, and the remix culture that has mashed-it-up for years, on the other. This ad is neither.

  24. Teresa Nielsen Hayden / Community Manager says:

    Bklynchris @32, just to underline Antinous’ reply to you: the Boingers always acknowledge sponsorship. If they don’t mention it, it’s because it isn’t there.

    (Sudden thought: does your assumption mean that you can be bought with some sample lipliners and eyeshadow? Because if you can, I need some help with my spring garden cleanup…)

  25. FoetusNail says:

    Don’t know about McDonald’s restaurants in the UK, but Hello Kitty, whoever that is, has spent a fortune to promote their brand in U.S. Happy Meals for many years.

  26. Snowpea says:

    Cute! But I just couldn’t help but think how itchy it musta been to lie in all what looks to me lie pink fiberglass insulation.

  27. halfvenus says:

    Alice follows a black cat into a vagina. So she loses her virginity to herself, I guess. Which makes her all content and well made-up.

    I love it!

  28. Rob Beschizza says:

    During Black History month, too! For shame.

  29. arkizzle says:

    Foet, I should clarify. They definitely merchandise the shit outta’ shit.. But they don’t run their own ad campaigns.

    Just looking on wikipedia shows me that Kitty has been used in a Target campaign and a Mastercard one. So it’s not as carzy a thing as I thought, but I’m still let down with the connection.

  30. arkizzle says:

    As for this nugget:

    In 1999, in Hong Kong, a brutal murder known as the Hello Kitty murder took place. The popular name of the case derives from the fact that the murderer inserted his victim’s head into a Hello Kitty doll after decapitating her.


  31. Jeff says:

    That was so good. Gosh, hot Hello Kitty guys. I’m sold! What is it and how do I use it?

  32. haineux says:

    And because some of you out there in BBland desperately NEED it:

    (Hello Kitty Black Pleather dolly)

  33. arkizzle says:

    I should also clarify, when I say “purity of brand” I don’t mean exclusivity or sparing use. I mean, we all understand the Kitty Brand. When you see a new version of the Kitty, or a new visioning (Kitty in a costume) you still understand the personality, the playful, fun characteristic – even if she is wearing a gimp mask or hefting two semi automaic pistols.

    Whereas in this, I’m like.. who is this? What is the vibe? This is confusing, which the HK brand never is.

    Again, I don’t have anything invested here, the MAC ad just strikes me as so random and uncharacteristic of the HK vibe.

  34. Mark Frauenfelder says:

    Love it. It’s even more fun to watch these unrealistic fantasies as the world around us goes to hell. Moar!

  35. B33K33P3R says:

    This is not the first time that MAC has made some really weird commercials.. oh yea.. Amanda Lepore.. Naked.. Covered in pink lipstick.

  36. robulus says:


    I’m not into Hello Kitty, but I know exactly what you mean. It’s like this ad isn’t a response to the brand, it’s a response to those two words.

  37. High On Markers says:

    so you guys were all getting ‘vagina’ out of this, hey? I was getting ‘colonoscopy video’. Different strokes for different folks, I guess.

  38. holtt says:

    Looks like something straight outa Second Life…

  39. GordoTheGeek says:

    Wow. Nothing sexual going on there! Much.

  40. Teller says:

    Wait a sec, so it was all a dream??

    #1: Was thinking same thing. Hello Kat.

  41. 6453893 says:

    STILL easier to understand than David Lynch’s Gucci ad from awhile back.

  42. Anonymous says:

    No if only someone could give me the name of the blonde model…

  43. igzabier says:

    kitty-chan, what have you done? allow people their creativity and they may just express themselves. Looked like a japanese porn video b,d,s,m creepy violent rape fantasies and unhealthy interpretation of american pop culture. I loved japan but not all things and emotional psychological state over there a little difficult for me with all the self repression(research Osaka people vs Tokyo people). wait I’m thinking about make up and psychology these are incongruent, neh?not

  44. ohnonichole says:

    I would wager it’s Nagi Noda that directed or had a hand in it. The chairs in the beginning are a give away. If it’s not her, then it’s clearly someone copying.

  45. Anonymous says:

    This ad seems is what you get when you are trying desperately to get trendy fashionistas to buy a product whose target market is people who will buy anything with kitty on it.

    No matter how many freudian Alice in wonderland commercials you make, the sales are going to be driven by the unstoppable power of cute.

  46. bklynchris says:

    love it love it love it love it

    haha#11 they had me at hello, too

    twas’ very goldfrapp-ish I’m in love with a “strict machine” BDSM message, in fact was that her singing. In fact, go check out her videos as they are much like this, the strict machine live video where her dancers are wearing bondage kitty masks.

    IN FACT, after thinking about their videos I would venture a guess that the director for them and the MAC commercial are one in the same.

    BTW-Please don’t take us for fools….that was not an oh so subtly placed ad for our artistic enjoyment. Please be honest with us. Like, hey I got a lot free swag for puttin this here, but I know you guys will dig it. Which we did. I want one.

    Sincerely, Lora Lea Binaley

  47. oohShiny says:

    I have to ask… will anyone give *me* money to make a cracked-out four minute commercial? because this obviously wasn’t a small-budget affair, and i just think, well, if what you want is for the final ad to have nothing to do with your product, i think i can do that for you — and probably for less! :)

  48. baudarmutt says:

    The director is Floria Sigismondi, Beautiful work of art this one.

  49. nosehat says:

    This also seems to owe a lot to the Tom Petty “Don’t Come Around Here No More” video. (The video concept, not the music)

  50. Bitgod says:

    I think this was also for the new Hello Gimp Kitty line.

  51. Sekino says:

    We’re a long, long way from Musti

  52. IamInnocent says:

    So predictable, the aesthetics found laying there in all the easy clichés of this world going to ruin.

    From the very first second I was telling myself: “When is she going to stop looking so tart! Any moment now there will come a transformation.”

    At long last it never happened.

  53. EscapingTheTrunk says:

    I’d ask whoever directed the “What You Waiting For?” video. This seems like a clone, aesthetically-speaking. And while I don’t find the tunnel any more vaginal than the one Coraline went down, the story is basically the same: girl goes down a hole, endures some trial, comes out with greater power. In this case, the video suggests that the subject has discovered her own sexuality and has initiated herself into womanhood (symbolized at the end by her possessing “grown-up” cosmetics), but only after discovering the (literally!) “darker” side of her sexuality, embodied by a black woman, wearing black, dominating guys with black faces in black clothes, against a black background.

    Hear that, girls? Vaginas are DARK and SCARY! But if you can just control yours, you’ll get to be pretty! So don’t even think about heeding the siren call of that dark, furry pussycat — she’s just itching for trouble!

  54. Anonymous says:

    You had me at HELLO.

  55. JIMWICh says:

    I thought everyone knew that Hello Kitty was a strict dungeon mistress.

    Hello Discipline

    Bonus: Bad Badtz Maru shibari!

  56. desprez says:

    It’s like Alice in Wonderland and The Wizard of Oz twisted together and dipped in a random perfume ad.

  57. gumbowing says:

    Woo hoo
    Very Matthew Barney meets Sanrio.

  58. ariadneallan says:

    #11, you’re close. I’d say it’s a over the rainbow, with some pink S&M Burton-esque Alice down the rabbit hole (or pink fluffy orifice, which reminded me of the tubes going down into the water leading to the Drummers from Stephenson’s Diamond Age – only not water…) tossed in for good measure.

    I know it’s the design of the b&w dress that gives her more of a girl’s shape and makes her legs look extra skinny, but my god! Someone feed that woman some bacon fat!

  59. Nora Rocket says:

    Equal parts ripped off Cremaster 4 (but not as goatboy-tacular), Behind the Green Door, and amalgamated Alice action. Will Hodgman disapprove if I offer a resounding “meh”?

  60. arkizzle says:

    Robulus, very well put indeed.

  61. dr.hypercube says:

    Super acid softcoretacular! I think I’m going to plant a pink-tunnel-plant hedge this spring.

  62. themagus says:

    about as boring and vapid as I expected… it being a fashion ad after all.
    anyone remember that dreadful Chanel ad by Baz Luhrman with Nicole Kidman?

  63. emeraldmist says:

    For some reason, I was completely fascinated while watching this.

    I kind of really like it.

  64. arkizzle says:

    ..that dreadful Chanel ad by Baz Luhrman with Nicole Kidman

    Ha-ted it! :)

  65. toxonix says:

    Come inside? I most certainly probably would!
    I liked the garden part up to and including her climbing into the giant pink snatch.

  66. misshallelujah says:

    Hel-lo Kitty.

  67. Anonymous says:

    I was walking through the mall in downtown San Fran a week or so ago and stumbled into this commercial, set up at one of the entrances to Bloomingdales. They had a DJ blasting techno and a bunch of male models dancing with the black Hello Kitty heads, and the Alice girl laying on a pink fluffy cloud, posing for photos…it was very strange.

  68. greensteam says:

    So what is the market segment here? the underage lesbian S&M Alice fetishists?? It is somehow both too adult and too silly for either kids or grownups.

  69. Itram says:

    I really like this video. What puzzles me is around minute 2:00, the black model is pouring some black liquid from a “strange” bottle… This bottle is typical from Catalonia, NE of Spain. Which was widely used in the past to drink wine while eating. I enclose the link from wikipedia (sorry, the Spanish one) so you can see the bottle:ón
    (or if the above link doesn’t work due to the stress on the “o”)

    To drink from that bottle you had to lift it in the air and drink the wine that poured from the thin end. The wider end was used to fill it.

  70. ProfKumAndGo says:

    Well, I feel slightly dirty after watching that …

    @bklynchris, 2 questions: Do you have any evidence to back your accusation? And do you talk to people like that in real life, or just on the internet?

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