"Squeezed: What You Don't Know About Orange Juice
" is a forthcoming secret history of the orange nectar. For example, I didn't know that OJ's popularity was seeded by its use as a Vitamin C delivery system for World War II troops. Or that the whole Florida imagery surrounding the drink is mostly a myth these days and that the majority of it comes from Brazil. The Boston Globe interviewed the author, Alissa Hamilton (photo by Bart Nagel)
What isn't straightforward about orange juice?
Squeezed: What You Don't Know About Orange Juice (Amazon)
HAMILTON: It's a heavily processed product. It's heavily engineered as well. In the process of pasteurizing, juice is heated and stripped of oxygen, a process called deaeration, so it doesn't oxidize. Then it's put in huge storage tanks where it can be kept for upwards of a year. It gets stripped of flavor-providing chemicals, which are volatile. When it's ready for packaging, companies such as Tropicana hire flavor companies such as Firmenich to engineer flavor packs to make it taste fresh. People think not-from-concentrate is a fresher product, but it also sits in storage for quite a long time...
So parse the carton for us. For example, what is the phrase "not from concentrate" really about?
HAMILTON: In the '80s, Tropicana had a hold on ready-to-serve orange juice with full-strength juice. Then this new product, reconstituted orange juice, started appearing in supermarkets. Tropicana had to make decisions. Storing concentrate is much cheaper than full-strength juice. The phrase "not from concentrate" was to try to make consumers pay more for the product because it's a more expensive product to manufacture. It didn't have to do with the product being fresher; the product didn't change, the name simply changed. Tropicana didn't want to have to switch to concentrate technology.
Q&A with Alissa Hamilton (Boston.com, via Michael Leddy's Orange Crate Art)
Danish photographer Jacob Erhbahn captured metalheads mid-headbang at music festivals around Europe. The result is Headbangers, a full-color book compiling the best of these unrestrained moments of metal bliss. In this collection Ehrbahn’s camera stops time and captures the surprising and life-affirming moments when the headbangers abandon all semblance of vanity and surrender to the […]
Boing Boing is proud to welcome Robert Jackson Bennett’s The City of Blades as a sponsor! In a world where politics have run amuck and consumers must choose from over 300 varieties of toothpaste, one seemingly simple question rises to the fore: what is my next great read? Luckily for you, ladies and gentlemen, we […]
the Birds in the Sky is everything you could ask for in a debut
novel — a fresh look at science fiction’s most cherished memes,
ruthlessly shredded and lovingly reassembled.
You travel around a lot. It might be that jet set life from New York to LA to London to Tokyo, or it might be back and forth from the coffee shop to the office, or from the kitchen to the couch. Any which way, you’re mobile and that’s the way to live. When you […]
It’s 2016 and we like our technology really small. Our phones fit in our pockets, our remotes are lighter than ever, and even our cars seem to be shrinking. So your new drone shouldn’t be an exception. This Axis VIDIUS Drone is 21% off right now and it’s so little, your biggest problem won’t be […]
You’ve heard the news: cyber security is the new and very scary frontier. Hackers are out there just waiting for you to relax for a second and let them in. But that’s not going to happen to you. With a lifetime premium subscription to ZenMate VPN, you’re completely protected from anyone out there who wants […]