"Squeezed: What You Don't Know About Orange Juice
" is a forthcoming secret history of the orange nectar. For example, I didn't know that OJ's popularity was seeded by its use as a Vitamin C delivery system for World War II troops. Or that the whole Florida imagery surrounding the drink is mostly a myth these days and that the majority of it comes from Brazil. The Boston Globe interviewed the author, Alissa Hamilton (photo by Bart Nagel)
What isn't straightforward about orange juice?
Squeezed: What You Don't Know About Orange Juice (Amazon)
HAMILTON: It's a heavily processed product. It's heavily engineered as well. In the process of pasteurizing, juice is heated and stripped of oxygen, a process called deaeration, so it doesn't oxidize. Then it's put in huge storage tanks where it can be kept for upwards of a year. It gets stripped of flavor-providing chemicals, which are volatile. When it's ready for packaging, companies such as Tropicana hire flavor companies such as Firmenich to engineer flavor packs to make it taste fresh. People think not-from-concentrate is a fresher product, but it also sits in storage for quite a long time...
So parse the carton for us. For example, what is the phrase "not from concentrate" really about?
HAMILTON: In the '80s, Tropicana had a hold on ready-to-serve orange juice with full-strength juice. Then this new product, reconstituted orange juice, started appearing in supermarkets. Tropicana had to make decisions. Storing concentrate is much cheaper than full-strength juice. The phrase "not from concentrate" was to try to make consumers pay more for the product because it's a more expensive product to manufacture. It didn't have to do with the product being fresher; the product didn't change, the name simply changed. Tropicana didn't want to have to switch to concentrate technology.
Q&A with Alissa Hamilton (Boston.com, via Michael Leddy's Orange Crate Art)
In 1954, the National Association for Mental Health first issued the book “How To Recognize and Handle Abnormal People: A Manual for the Police Officer.” Included were techniques on dealing with all kinds of “abnormal persons,” from psychopaths, drug addicts, and the “mentally retarded” to civil protestors and those involved in family disturbances. A selection […]
A case of mistaken identity lands Durham, a going no-place palace guard, a job with a troop of dwarvish treasure hunters. Seeing his big chance to make something of himself, our hero joins the Dungeoneers. Durham is a pretty boring guy, but a common spelling mistake sends him, a lowly guard who rarely needs a […]
Several years ago, artist David Jablow came across a doodle pad printed with a partially completed drawing of a naked woman. It looks like this: He proceeded to create wonderfully creative illustrations that put the woman in a number of exciting scenarios. I’ve posted David’s work in 2014 and 2013. I also bought his Do […]
Power up your gadgets in the most unexpected places with the extremely compact SolarJuice battery pack. SolarJuice charges up at home like your average battery pack, but also lets you add extra juice on-the-go using its built-in solar panel—so you’ll never be left unplugged from the digital world.4.5 Stars on Amazon!Simultaneously charges 2 devices at […]
Hold your camera to higher standards with the brand-new iBlazr 2, the most advanced LED flash to date. Simply attach to your smartphone, tablet, or DSLR camera. Conveniently sized and wireless, this premium flash will let you easily take amazing photos in low light situations. It’s a literal snap to use: simply attach to your […]
Moment of truth: Is “Microsoft Office Expert” on your resume, but not totally accurate? This pay what you want bundle will not only help you brush up on old skills, but teach you advanced techniques that will impress your current and future boss. From intricate Excel formulas to Outlook organization hacks, you’ll not only boost […]