Locus Magazine's just posted my latest column for them, "In Praise of the Sales Force," a look at the things that publishers can do for authors that the Internet can't replace (yet, anyway!).
Hardly a day goes by that I don't get an e-mail from someone who's ready to reinvent publishing using the Internet, and the ideas are often good ones, but they lack a key element: a sales force. That is, a small army of motivated, personable, committed salespeople who are on a first-name basis with every single bookstore owner/buyer in the country, people who lay down a lot of shoe-leather as they slog from one shop to the next, clutching a case filled with advance reader copies, cover-flats, and catalogs. When I worked in bookstores, we had exceptional local reps, like Eric, the Bantam guy who knew that I was exactly the right clerk to give an advance copy of Snow Crash to if he wanted to ensure a big order and lots of hand-selling when the book came in (He also made sure that I got ARCs of every Kathe Koja and Ian McDonald novel – Eric, if you're reading this, thanks!).
This matters. This is the kind of longitudinal, deep, expensive expertise that gets books onto shelves, into the minds of the clerks, onto the recommended tables at the front of the store. It's labor-intensive and highly specialized, and without it, your book's sales only come from people who've already heard of it (through word of mouth, advertising, a review, etc.) and who are either motivated enough to order it direct, or lucky enough to chance on a copy on a shelf at a store that ordered it based on reputation or sales literature alone, without any hand-holding or cajoling
CSIR-Tech is the commercial arm of the Indian government’s Council of Scientific and Industrial Research; after spending ₹50 crore (about USD7.6M) pursuing more than 13,000 “bio-data patents” (patents of no real value save burnishing the credentials of the scientists whose names appear on them), they have run out of money and shut down.
Troy Hunt, proprietor of the essential Have I Been Pwned (previously) sets out the hard lessons learned through years of cataloging the human costs of breaches from companies that overcollected their customers’ data; undersecured it; and then failed to warn their customers that they were at risk.
The World Wide Web Consortium has announced that its members have until April 19 to weigh in on whether the organization should publish Encrypted Media Extensions, its DRM standard for web video, despite the fact that this would give corporations the new right to sue people who engaged in legal activity, from security researchers who […]
Custom coffee vessels are the perfect piece of office flair, but it’s just a matter of time before your VOTE FOR PEDRO mug will start to lose its relevant wit. Why not have a new one every day, with whatever silly nonsense you want sticking off the sides? You can save big on your novelty […]
The Lightning port has thus far resisted the cruel fate that befell the headphone jack, and despite rumors that it may be disappearing come iPhone 8, for the present and foreseeable future, Lightning cables are a hot commodity for iPhone users. As such, we must make do in this strange time in which long, glorified […]
All the filters in the world won’t save your smartphone pics from a shaky hand. To really step up your mobile photography game, you’ll need some kind of mount to hold it steady. You could buy a smartphone attachment for a conventional camera tripod, but who wants to carry that kind of gear everywhere they […]