Locus Magazine's just posted my latest column for them, "In Praise of the Sales Force," a look at the things that publishers can do for authors that the Internet can't replace (yet, anyway!).
Hardly a day goes by that I don't get an e-mail from someone who's ready to reinvent publishing using the Internet, and the ideas are often good ones, but they lack a key element: a sales force. That is, a small army of motivated, personable, committed salespeople who are on a first-name basis with every single bookstore owner/buyer in the country, people who lay down a lot of shoe-leather as they slog from one shop to the next, clutching a case filled with advance reader copies, cover-flats, and catalogs. When I worked in bookstores, we had exceptional local reps, like Eric, the Bantam guy who knew that I was exactly the right clerk to give an advance copy of Snow Crash to if he wanted to ensure a big order and lots of hand-selling when the book came in (He also made sure that I got ARCs of every Kathe Koja and Ian McDonald novel – Eric, if you're reading this, thanks!).
This matters. This is the kind of longitudinal, deep, expensive expertise that gets books onto shelves, into the minds of the clerks, onto the recommended tables at the front of the store. It's labor-intensive and highly specialized, and without it, your book's sales only come from people who've already heard of it (through word of mouth, advertising, a review, etc.) and who are either motivated enough to order it direct, or lucky enough to chance on a copy on a shelf at a store that ordered it based on reputation or sales literature alone, without any hand-holding or cajoling
As Oracle desperately tries to reanimate its wretched, failed attempt to destroy everything Sun Microsystems stood for and end computer science as we know it, there’s never been a better time to rock one of these “You Wouldn’t Reimplement an API” tees, which were an underground hit during the earlier trial.
This is a pretty amazing vacancy: “You will lead Consumer Reports in our effort to realize a market where consumer safety is protected through strong encryption; consumers’ rights to test, repair, and modify their devices are supported by copyright, security, and consumer protection laws; and consumers are empowered to make informed choices about IoT products […]
While Netflix and Hulu have seemingly dominated the streaming market with their limited selections, we’ve looked a little outside the box and found something pretty great as an alternative. SelectTV combines all the content of cable with the convenience of streaming, and it’s affordable too.SelectTV is an online subscription service that packs an impressive library of over […]
These days, the vape market is saturated with low-quality products, making it nearly impossible to separate the gems from the duds. The Atmos Rx Dry Herb Vaporizer stands out from crowd for two reasons: its impressive battery life and durable construction. This high-end little gadget is compact enough to fit in your pocket, and packs a powerful punch, […]
If you’re like us, you occasionally get ambitious with your dinner and try to cook multiple sides plus a main dish. These efforts usually end as a cold meal plus a pile of dishes to wash. MasterPan Multi-Sectional Meal Skillet makes it super easy to make multiple dishes at once without the hassle. This heavy gauge bottom pan […]