Locus Magazine's just posted my latest column for them, "In Praise of the Sales Force," a look at the things that publishers can do for authors that the Internet can't replace (yet, anyway!).
Hardly a day goes by that I don't get an e-mail from someone who's ready to reinvent publishing using the Internet, and the ideas are often good ones, but they lack a key element: a sales force. That is, a small army of motivated, personable, committed salespeople who are on a first-name basis with every single bookstore owner/buyer in the country, people who lay down a lot of shoe-leather as they slog from one shop to the next, clutching a case filled with advance reader copies, cover-flats, and catalogs. When I worked in bookstores, we had exceptional local reps, like Eric, the Bantam guy who knew that I was exactly the right clerk to give an advance copy of Snow Crash to if he wanted to ensure a big order and lots of hand-selling when the book came in (He also made sure that I got ARCs of every Kathe Koja and Ian McDonald novel – Eric, if you're reading this, thanks!).
This matters. This is the kind of longitudinal, deep, expensive expertise that gets books onto shelves, into the minds of the clerks, onto the recommended tables at the front of the store. It's labor-intensive and highly specialized, and without it, your book's sales only come from people who've already heard of it (through word of mouth, advertising, a review, etc.) and who are either motivated enough to order it direct, or lucky enough to chance on a copy on a shelf at a store that ordered it based on reputation or sales literature alone, without any hand-holding or cajoling
Matt Fraction and Chip Zdarsky’s creator-owned comic Sex Criminals is a filthy, hilarious heist story about a couple who discover that they can stop time while orgasming, and keep it frozen until they become horny again — so they use their power to rob banks in order to rescue a library from foreclosure (naturally). The first two series of the comic are collected in Big Hard Sex Criminals, a fabulous hardcover whose plain pink wrapper comes off to make it look like you’re reading a book on DIY pet euthanasia.
Abrams directed the first two Star Trek reboot movies and is producing the third one for Paramount; he says he convinced the studio to drop its controversial lawsuit against Axanar, a crowdfunded fan-film (a suit that included a dubious claim about the copyrightability of the Klingon language) telling them that the lawsuit “wasn’t an appropriate […]
The March 29 edition of Airbnb’s terms of service requires that people who rent out their homes acknowledge that despite the company’s widely advertised Host Protection Insurance program, “you understand and agree that Airbnb does not act as an insurer.”
If you or your company’s IT system are besieged by black hat cyber attacks, an ethical hacker might be all that stands between crippling damage and a company’s long-term prosperity. It’s no wonder that the market for IT security specialists is exploding. Certification is the key – so learn the tenets of ethical hacking and get […]
Your laptop and mobile devices are top of the line…so why are you trotting out that raggedy decades-old suitcase when you go somewhere? Time to up your travel game with a complete 5-piece Herschel Travel Luggage bundle…and we’ll even give it to you for free!Of course, you’ve got to win the Ultimate Herschel Travel Bundle […]