You may be granted a limited, nonexclusive right to create a hyperlink to Newssift.com Web provided (i) you give FT Search Inc. notice of such link by writing to email@example.com, (ii) FT Search Inc. confirms in writing that you may establish the link, (iii) you do not remove or obscure the copyright notice or other notices on Newssift.com Web, (iv) such link does not portray Newssift.com Web or any of its products, software, content or services in a false, misleading, derogatory or otherwise defamatory manner, and (v) you immediately discontinue providing a link to Newssift.com Web if so requested by FT Search Inc. You may not use an Newssift.com logo or other proprietary graphic or trademark of Newssift.com to link to the Newssift.com Web without the express written permission of FT Search Inc.
Except as expressly approved by FT Search Inc. in writing, you agree not to reproduce, duplicate, copy, sell, trade, resell or exploit for any commercial purposes, any portion, or use of, or access to, Newssift.com Web.
Just curious: Who got permission for these links?
And since the Web is a giant copying machine, which means that the Newssift results are copied onto my computer screen, am I not exploiting the service "for commercial purposes" if I learn something that serves my own business purposes, e.g. buying shares in a company based on a story they've, um, linked to?
Newssift has a lot to recommend it, but this stuff -- all too common these days -- is ridiculous. The FT lawyers are doing their best to stomp on their own bosses.
UPDATE: See this comment from the company, which says the terms of service were written during the private beta phase and will be updated to reflect the public launch. That actually makes some sense, but did it take a day to figure out? (I ask because I had a call from Newssift shortly after posting this item (more than a day ago from the time of this update), during which I invited the company to explain what it thought it was doing with these restrictions.)
-- Director, Knight Center for Digital Media Entrepreneurship, Arizona State University -- Fellow, Berkman Center for Internet & Society (Harvard) -- Author, "We the Mediaâ€ (O'Reilly Media, 2004) -- Former columnist/blogger, San Jose Mercury News