Delicious founder Joshua Schachter says that URL shorteners like TinyURL are a bad idea, because they make the web more fragile, dependent on the shortener services as central points of failure. They also assist spammers, undermine googlejuice, and expose users to security vulnerabilities. I agree -- and I like Kottke's suggestion
: "With respect to Twitter, I would like to see two things happen:
1) That they automatically unshorten all URLs except when the 140 character limit is necessary in SMS messages.
2) In cases where shortening is necessary, Twitter should automatically use a shortener of their own."
The transit's main problem with these systems is that a link that used to be transparent is now opaque and requires a lookup operation. From my past experience with Delicious, I know that a huge proportion of shortened links are just a disguise for spam, so examining the expanded URL is a necessary step. The transit has to hit every shortened link to get at the underlying link and hope that it doesn't get throttled. It also has to log and store every redirect it ever sees.
on url shorteners
The publisher's problems are milder. It's possible that the redirection steps steals search juice -- I don't know how search engines handle these kinds of redirects. It certainly makes it harder to track down links to the published site if the publisher ever needs to reach their authors. And the publisher may lose information about the source of its traffic.
But the biggest burden falls on the clicker, the person who follows the links. The extra layer of indirection slows down browsing with additional DNS lookups and server hits. A new and potentially unreliable middleman now sits between the link and its destination. And the long-term archivability of the hyperlink now depends on the health of a third party. The shortener may decide a link is a Terms Of Service violation and delete it. If the shortener accidentally erases a database, forgets to renew its domain, or just disappears, the link will break. If a top-level domain changes its policy on commercial use, the link will break. If the shortener gets hacked, every link becomes a potential phishing attack.
It’s the end of an era, sort of: Fraunhofer IIS, the developers of the MP3 audio compression format, announced that they are ceasing their licensing program. In a blog post, spokesman Matthias Rose says that it’s had a good 20-year run and is obsolete. But it’s also true that the decoding patents expired last year, […]
Freddy deBoer writes that he’s been telling the same joke for years about Silicon Valley’s only product, which might be universalized as “At last, a way to verb with nouns on the internet!” But the social-media techopoly is stable, now, and so the venture capitalists have moved on to the three terrible trends that will […]
Alex Wood is an addict but won’t give up his smartphone. But he has five strategies for limiting its control over him: “I used to wake up tired. My body would ache and my head felt sore, like waking up with a hangover. Finally, I took control, like attending an AA class for addicts, I […]
Loot Crate is a subscription service that delivers a box of curated pop culture goods to your doorstep. To sample their geeky wares, you can order a single mystery box exclusively from the Boing Boing Store.Each month Loot Crate sends you 6-7 unique items and apparel, including collectibles, books, and t-shirts. Pulling inspiration from all […]
Yes, yes there is. The ultraportable Twisty Glass Mini boasts all of the simplicity of its forebear, while fitting just a little bit better in your pocket.The Mini is perfect for casual smokers, and anyone who doesn’t have the patience or fine motor skill for rolling papers. This piece keeps the convenient design of its older […]
Learning to code is a perfect way to grow your technical sophistication, and open up a host of new career options. But since most “learn to code” initiatives focus heavily on web development, it can be tough to find good resources for general-purpose computer science outside of a 4-year degree program. To get a broad […]