Women Meat Pioneers, 1943


The new "Pioneer Woman" in MEAT. It sounds like the name of a Damien Hirst work, but it's an advertisement from the 1 November 1943 issue of LIFE magazine. John Ptak says: "This ad is innocent enough: it was simply encouraging the modern housewife to go adventuring into cuts of meat that had been deemed unacceptable before rationing and the war, which brought about a meat drought." Women Meat Pioneers, 1943