Hyperbolic Bronnerianism in Graphic Design

Hyperbolic Bronnerian label design

That is a fancy way of saying "crazy mushed up text with LOTS OF ALL CAPS! BOLD! I-T-A-L-I-C ! Nnnnnooooo negative space!" on product labels. I made up that bogus design category name, "Hyperbolic Bronnerian," to describe things like the plant stimulant product above. I found this at Home Depot on Sunday. Dr. Bronner's Soap is, of course, the greatest and most insane example of this aesthetic. I think Bragg Amino Acids are another good one. What are your favorite? "Unbalanced neighbor's signs" might be included, as might the rambly emails of mentally disturbed persons who fear black helicopters and alien butt probes. However, I am really looking for commercial products here. Viva Bronner!

Here are some amazing scans of the plant growth stimulant product labels. one, two, three, four, five, six, seven. One is shown below.

Hyperbolic Bronnerian label design