Credulous wine-sellers in the UK are encouraging their customers to avoid drinking wine on certain days of the month on the grounds that the lunar cycle will alter the taste of the wine. Horoscopes for wine -- now that's a whole new kind of dumb.
The idea that the taste of wine changes with the lunar calendar is gaining credibility among the UK's major retailers, who believe the day, and even hour, on which wine is drunk alters its taste. Tesco and its rival Marks & Spencer, which sell about a third of all wine drunk in Britain, now invite critics to taste their ranges only at times when the biodynamic calendar suggests they will show at their best.
Marks & Spencer has gone a step further and is advising customers to avoid disappointment from the best bottles by making sure not to open them on "root" days...
In other quarters, doubts remain. Waitrose's wine department has investigated the idea and cannot see a correlation. Many scientists have little time for biodynamic wine, pointing out that the movement's guru, Rudolf Steiner, claimed to have conceived the concept after consulting telepathically with spirits beyond the realm of the material world. Among his other works are claims that the human race is as old as the Earth and descended from creatures with jelly-like bodies, and a belief that men's passions seep into the Earth's interior, where they trigger earthquakes and volcanoes.
In the late 1960s and 1970s, the mind-expanding modus operandi of the counterculture spread into the realm of science, and shit got wonderfully weird. Neurophysiologist John Lilly tried to talk with dolphins. Physicist Peter Phillips launched a parapsychology lab at Washington University. Princeton physicist Gerard O’Neill became an evangelist for space colonies. Groovy Science: Knowledge, […]
In a lead editorial in the current Nature, John Wilbanks (formerly head of Science Commons, now “Chief Commons Officer” for Sage Bionetworks) and Eric Topol (professor of genomics at the Scripps Institute) decry the mass privatization of health data by tech startups, who’re using a combination of side-deals with health authorities/insurers and technological lockups to […]
The Wall Street Journal reports that storytellers—people with a natural inclination to craft concise yet compelling narratives without rambling—were found to be hot by science. Feels good to be a writa. The results were the same across all three studies: Women rated men who were good storytellers as more attractive and desirable as potential long-term […]
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Home audio has taken some big leaps forward in recent years–not just in terms of sound quality, but also in the style department. The FRESHeBAR Leather Soundbar, now 56% off in the Boing Boing Store, is proof.The FRESHeBAR comes packing almost all the options you’d ever need for a home sound system, including Bluetooth streaming capabilities.The unit’s 90 […]