Credulous wine-sellers in the UK are encouraging their customers to avoid drinking wine on certain days of the month on the grounds that the lunar cycle will alter the taste of the wine. Horoscopes for wine -- now that's
a whole new kind of dumb.
The idea that the taste of wine changes with the lunar calendar is gaining credibility among the UK's major retailers, who believe the day, and even hour, on which wine is drunk alters its taste. Tesco and its rival Marks & Spencer, which sell about a third of all wine drunk in Britain, now invite critics to taste their ranges only at times when the biodynamic calendar suggests they will show at their best.
Tesco and supermarket rivals go for wine tasting by moonlight
Marks & Spencer has gone a step further and is advising customers to avoid disappointment from the best bottles by making sure not to open them on "root" days...
In other quarters, doubts remain. Waitrose's wine department has investigated the idea and cannot see a correlation. Many scientists have little time for biodynamic wine, pointing out that the movement's guru, Rudolf Steiner, claimed to have conceived the concept after consulting telepathically with spirits beyond the realm of the material world. Among his other works are claims that the human race is as old as the Earth and descended from creatures with jelly-like bodies, and a belief that men's passions seep into the Earth's interior, where they trigger earthquakes and volcanoes.
Apple released this lovely new commercial featuring Carl Sagan reading from his magnificent 1994 book Pale Blue Dot: A Vision of the Human Future in Space, now available as an audiobook. This surprising partnership spurred Adweek to interview my friend Ann Druyan, Sagan’s wife, collaborator, and creative director of the Voyager Golden Record, about being […]
The Action Lab took a maglev gyroscope and placed it inside a sealed chamber to see what happens to a levitating gyroscope in a vacuum. A lot of people took issue with the experiment’s setup and explanation, but it’s interesting nonetheless. He responded to those concerns: Hi everyone! I see a lot of comments that […]
Shocking footage, taken from a nearby aircraft, shows a jetliner spraying its appalling chemical payload into our skies. Traffic 12 o'clock pic.twitter.com/g5QjlQ5v8z— Airplane Pictures ✈ (@iLove_Aviation) June 19, 2017
Even though credit cards now feature an EMV chip for securing transactions, they still have to include the magnetic strip for compatibility with older point of sale systems. Because of this, there’s no way for the chip’s new security capabilities to protect against card skimmers in the wild.How do you protect yourself from legacy-technology-induced fraud? […]
As the old saying goes, “You should sit in meditation for 30 minutes every day. Unless you are too busy, in which case you should meditate for an hour.” Since most of us have an endless list of things to do and people to see, carving out quiet time can feel impossible, especially when most […]
The Bragi Dash Truly Wireless Smart Earphones are far more than your run of the mill Bluetooth earbuds. While the earpiece design makes these earbuds ideal for exercise and activity, and passive noise cancelling is conducive to a more serene listening experience, these buds go well beyond just playing music.First of all, they can actually […]