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Ad for air purifier shows microobes marching into gaping nostrils

Mark Frauenfelder at 3:28 pm Wed, May 6, 2009

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From Street Anatomy:

“Bacteria”, a creative campaign created by M&C Saatchi for a new series of high density Plasmacluster ion generator air purifiers, in time for the peak influenza season.

Mark Frauenfelder is the founder of Boing Boing and the editor-in-chief of MAKE and Cool Tools. Twitter: @frauenfelder. Come and hear Mark speak at the ALA conference in Chicago on July 1.

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  • cory

    Beautiful. Almost makes me want to get infected. (Maybe this was not the intent.) No swine-shaped particles?

  • Kieran O’Neill

    Lol – it kinda neglects to represent just how hostile the mucous inside that nose is to all those bacteria marching in. If even one of such a (relatively) tiny horde survived, it would be miraculously lucky.

  • forgeweld

    Isn’t it the end of the influenza season? Is this some southern hemisphere thing?

  • Anonymous

    I want to see the MAD Fold-In version.

  • mikerbaker

    Reminds me of d’Holbachi-Yoko.

  • Anonymous

    Microoooooobes

  • merreborn

    Cute ad. Too bad it’s selling useless crap no one actually needs with unrealistic fearmongering.

  • Stefan Jones

    Yeah. Fearmongering.

    They could do another version showing pollen particles on the march. You know what pollen is? Tree sperm.

    • Antinous / Moderator

      Oh, is that what’s in Ent draughts?

  • AntiCelebrity-net

    1. It’s a nice image
    2. I don’t believe how far marketing goes for essentially air fresheners- as if consumers have subscribed enough to this to make it an industry.

  • papercup mixmaster

    Two things – I kind of love this image. The little details are great, from the scattered articles of clothing and carry-ons to the gnarly trees. Second, just want to agree on the useless crap/fearmongering comments above.

  • sammich

    see, now i’m seeing the microbes marching ino the empty eye sockets of a zombie elephant…

  • WalterBillington

    Bottom right blue and pink – it’s W.

    I, for some reason, buy into this kill the bugs thing. I’d like these to be installed on aircraft, particularly. Don’t they work? I’m naive, not an air-con technician, but zapping bugs sounds good. And washing hands, a lot.

    I love the Mad fold-out comment. Fab.

  • Felix Mitchell

    Damn zombie elephant!

    My first thought was, why does the nose look so poorly drawn compred to everything else? I get that it can’t be all gridley and detailed because it’s meant to be MY nose, and no-one wants to be told they have ugly nostrils. But still.
    And the cheeks look ridiculous – how chubby would you have to be for them to look like that from below?

  • Anonymous

    Viruses are too small to be caught by this device. It only works for dust and pollen.

  • wolfiesma

    It reminds me of the electrical Main Street Parade at Disneyland… pretty magical.

  • Javier Candeira

    Am I the only one who, when seeing those nostrils and cheeks on the horizon, is reminded of Al Jaffee’s Fold-Ins for MAD Magazine?

  • Antinous / Moderator

    Hieronymus Balloon?