Here's Patrick Dixon, of Siemens, advertising as features all the things about RFID tags that I always thought should bother people the most. The first time I watched this, I figured it was The Yes Men having one over on the Ascent Business Leadership Forum.
I mean - it's all there: implanted RFIDs with human brain tissue growing naturally over them, total surveillance, predictive marketing... I suppose it's possible I'm still seeing this out of context - and that the speaker is actually pointing out how scary and strange this stuff gets. But I don't think so.
My favorite bit may be the reaction shot of one of the businessmen, who seems to be actually considering whether he is now fully and irrevocably engaged with the dark side of the force.
(Thanks, Joe, for sending it my way.)
Winner of the Media Ecology Association's first Neil Postman award for Career Achievement in Public Intellectual Activity, Douglas Rushkoff is an author, teacher, and documentarian who focuses on the ways people, cultures, and institutions create, share, and influence each other's values. He is technology and media commentator for CNN, and has taught and lectured around the world about media, technology, culture and economics. His new book, Program or Be Programmed: Ten Commands for a Digital Age, a followup to his Frontline documentary, Digital Nation. His last book, an analysis of the corporate spectacle called Life Inc., was also made into a short, award-winning film.