Douglas Rushkoff is a guest blogger.
The New York Times reports that MTA city buses are losing the yellow rubber electronic strip in favor of the good ol' pull string connected to a bell. The electronic strip technology costs more to make and to maintain.
For those of us who are old enough to remember the cord-pull system, it's a welcome return of a technology with more depth, character and dependability than the rubber strip. Perhaps the best thing about the pull wire is that you can really yank on it when you're mad or frustrated - as if to ring the bell louder - even though, for the driver, the bell has the same sound. So you get to express frustration in a fully gestural way, without actually annoying anyone, or spreading the anxiety any further.
Winner of the Media Ecology Association's first Neil Postman award for Career Achievement in Public Intellectual Activity, Douglas Rushkoff is an author, teacher, and documentarian who focuses on the ways people, cultures, and institutions create, share, and influence each other's values. He is technology and media commentator for CNN, and has taught and lectured around the world about media, technology, culture and economics. His new book, Program or Be Programmed: Ten Commands for a Digital Age, a followup to his Frontline documentary, Digital Nation. His last book, an analysis of the corporate spectacle called Life Inc., was also made into a short, award-winning film.