If this sounds like a tall order, and if you're wondering why you might want to go for the sixty-something hardcore gamer demographic, just remember: you're aiming to grab the share of the empty-nester recreational budget that currently goes in the direction of Winnebago and friends. Once gas regularly starts to hit ten bucks a gallon (which it did last year where I come from) they'll be looking to do different things with their retirement -- the games industry is perfectly positioned to clean up.LOGIN 2009 keynote: gaming in the world of 2030
And then there are the younger generation. Let's take a look at generation Z:
The folks who are turning 28 in 2030 were born in 2002. 9/11 happened before they were born. The first President of the United States they remember is Barack Obama. The space shuttle stopped flying when they were eight. Mobile phones, wifi, broadband internet, and computers with gigabytes of memory have been around forever. They have probably never seen a VHS video recorder or an LP record player (unless they hang out in museums). Oh, and they're looking forward to seeing the first man on the moon. (It's deja vu, all over again.)
I write books. My latest is a YA science fiction novel called Homeland (it's the sequel to Little Brother). More books: Rapture of the Nerds (a novel, with Charlie Stross); With a Little Help (short stories); and The Great Big Beautiful Tomorrow (novella and nonfic). I speak all over the place and I tweet and tumble, too.