Brand timeline -- what brands do you interact with and when?

Jane Sample and her blog-readers are composing "brand-timelines" that show which brands they interact with through the day... Mine would go phone, laptop, six zillion websites, diapers, milk, coffee, porridge, fruit, Dr Bronner's, stroller, then nothing until mid-afternoon (my reading time) when there'd be a publisher logo, then nothing until evening, then diapers, baby shampoo, a million websites, and nothing.

Brand Timeline Portraits (via Kottke)



  1. Brands should only count if you buy them intentionally, rather then just grabbing whatever’s cheap and plentiful/convenient/whatever.

  2. This is somewhat interesting, but I could see getting very carried away with this if I tried to do it in any kind of thorough way. At what level one stops is pretty arbitrary.

    For example, morning shower: The people here list soap, shampoo, razor, and maybe washcloth brand. But the tiles in your shower were manufactured by a company, as was the grout, as was your shower curtain, as were the rings that hold your shower curtain up, as was the shower head, as were the pipes, as was the solder used to connect the pipes together, as were the brackets used to hold the pipes in place, as were the nails that hold the brackets to branded 2X4s in your wall. The water itself comes from a specific utility company. So does your electricity, coming through branded wiring, held together with branded connectors and fasteners (with a bit of branded electric tape here and there), into your branded light fixture held to the ceiling with branded screws… If you really think about it, you interact with probably thousands of “brands” every time you do anything at all indoors.

    Don’t get me started with how many “brands” I am using just typing this message on my internet-connected-via-wi-fi computer!

  3. I have so, so fewer brand interactions than this. The only real variety in my day is probably food.

    08:00-08:30 Colgate, Oral-B, BodyShop, Andrex, Airwalk, Adio, Generic TShirt

    08:30-09:00 Apple, Apple, Sony Ericsson

    09:00-10:00 DAF (bus), Apple

    10:00-13:00 Alienware, Bic, PukkaPad

    13:00-14:00 Food

    14:00-17:00 Alienware, Bic, PukkaPad

    17:00-18:00 DAF, Apple

    18:00-19:00 MaryJane, Rizla, Food

    19:00-23:30 Apple, Apple, MaryJane, Rizla,

    23:30-00.00 Colgate, Oral-B, Andrex

    ..seems about right :)

  4. Cory: What are you reading? Aren’t authors and publishers brands?

    But less seriously, my list:

    10:00 – American Standard, Bayer, Anheuser-Busch, Kelloggs

    10:01 to 22:00 – John Player & Sons, Anheuser-Busch

    10:15 – Simmons

    13:00 – MacDonalds

    13:15 – Simmons

    17:00 – Dominos

    18:00 – Jack Daniel’s

    21:00 – Vivid entertainment

    21:10 to 10:00 – Simmons


  5. I’ve been up for 30 minutes and I’m already thinking…

    LG, GE, Jamieson, Burt’s Bees, Hakim, Bayer, Exact, NEC, MSI, BoingBoing, Google.

    In the next few minutes…

    Garnier, Colgate, Neilsen, Becel, President’s Choice, Minute Maid…

    I’m going to have to give up there before you find out about my cheap-ass shoes.

  6. I had no idea Compaq was still around and making computers. That kinda makes me happy! Blast from the past.

  7. Hitachi Magic Wand. Durex. Co-op re-fills in old bottles. I also wish to be a superhero with ad-dissolving powers.

  8. @David Carroll: Yeah, I was gonna ask – an author, who doesn’t consider other authors (or even their publishers) as brands?

  9. Cory, all you ever eat is porridge and fruit? I’ve heard of the starving artist, but wow.

  10. Cory: I read publisher as being MS Publisher.

    Then I remembered you use Ubuntu, and the universe returned to it’s right way up.

    My brand list is very short…

    8-9 AM – Colgate, Palmolive, Apple, McGaw Medical, VitaSoy

    9-12 AM – Lavazza (coffee), Dell, MicroSoft, Terumo

    12-5 PM – Lavazza, Dell, MS, Apple

    5-Sleep PM – Riviana (rice) or San Remo (pasta), fresh / bulk dried food makes up the rest.

    It feels good not to be heavily branded. I suppose Toyota fits into everyday, too.

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