The joke circles back to croydevenishphibbs.co.uk, a site seemingly maintained by a cranky "silver surfer" who is offering rewards for information about his family's many plaques. When Time Out contacted him, he stayed in character (if, indeed, it is a character) perfectly: "As I explain on my home page I'm appealing for information about any of the hundreds of Devenish-Phibbs around Great Britain and sending out rewards for people who pass on details and photographs. Winter is beginning to take its toll and three residents have died in recent weeks. There's a rather macabre sense that The Bingo of Eternity is in session - whose number will be called next? With warm regards, Croy Devenish-Phibbs."