Ben "Bad Science" Goldacre tries to get to the bottom of the insane piracy numbers the British entertainment industry likes to throw around — and concludes that they're bunkum (what's more, the spin doctors from the entertainment industry tried at the end of their unsuccessful call to declare the whole thing off the record!).
But what about all these other figures in the media coverage? Lots of it revolved around the figure of 4.73 billion items downloaded each year, worth £120 billion. This means each downloaded item, software, movie, mp3, ebook, is worth about £25. Now before we go anywhere, this already seems rather high. I am not an economist, and I don't know about their methods, but to me, for example, an appropriate comparator for someone who downloads a film to watch it once might be the rental value, not the sale value. And someone downloading a £1,000 professional 3D animation software package to fiddle about with at home may not use it more than three times. I'm just saying.
In any case, that's £175 a week or £8,750 a year potentially not being spent by millions of people. Is this really lost revenue for the economy, as reported in the press? Plenty will have been schoolkids, or students, and even if not, that's still about a third of the average UK wage. Before tax. Oh but the figures were wrong: it was actually 473 million items and £12 billion (so the item value was still £25) but the wrong figures were in the original executive summary, and the press release. They changed them quietly, after the errors were pointed out by a BBC journalist. I can find no public correction.
I asked what steps they took to notify journalists of their error, which exaggerated their findings by a factor of ten and were widely reported in news outlets around the world. SABIP refused to answer my questions in emails, insisted on a phone call (always a warning sign), told me that they had taken steps but wouldn't say what, explained something about how they couldn't be held responsible for lazy journalism, then, bizarrely, after ten minutes, tried to tell me retrospectively that the whole call was actually off the record, that I wasn't allowed to use the information in my piece, but that they had answered my questions, and so they didn't need to answer on the record, but I wasn't allowed to use the answers, and I couldn't say they hadn't answered, I just couldn't say what the answers were. Then the PR man from SABIP demanded that I acknowledge, in our phone call, formally, for reasons I still don't fully understand, that he had been helpful.
(Thanks, Richard K!)
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