Fifty years ago, textile mogul Allen Gant Sr. introduced the world to the first pair of pantyhose. To mark this momentous anniversary, Smithsonian tells the story of their invention and place in fashion history. The heyday of panthose were the 1970s and 1980s but apparently sales have declined since the 1990s "casualization" of the workplace. From Smithsonian:
The year was 1953 and if you were a woman, a night on the town meant either squeezing into a girdle or slipping on a garter belt. Formal dress dictated that females wear such intimate, and often uncomfortable, articles of clothing. How else could you hold up your nylons?"50 years of pantyhose"
Allen Gant Sr., then running textile company Glen Raven Mills, was inspired by his wife’s lament. “How would it be if we made a pair of panties and fastened the stockings to it?” he asked Ethel. She stitched some crude garments together, tried them on, and handed the products to her husband. “You got to figure out how to do this,” she said. Allen brought his wife’s experiment into the office, and with the help of his colleagues Arthur Rogers, J. O. Austin, and Irvin Combs, developed what they later called “Panti-Legs.” Their product–the world’s first commercial pantyhose–began lining department store shelves in 1959.
“It was wonderful,” a 74-year-old Ethel Gant told the Associated Press 30 years later. “Most people my age loved them from the very beginning and couldn’t wait to get a hold of them. I don’t think we’ve ever changed our minds,” she said.
Allen Gant Sr. had at least one satisfied customer, but the panty-stocking combo did not grab most women’s attentions at first. Though the convenience of not having to wear a girdle or garter belt was a plus, what helped pantyhose take hold was the rise of the miniskirt in the mid-1960s.
For the fashion-conscious woman looking to wear a skirt shorter than stockings are long, pantyhose were the perfect fit. When iconic models such as Jean Shrimpton and Twiggy donned their mini skirts, demand for pantyhose exploded and women flocked to the stores for pairs of their own.
David Pescovitz is Boing Boing's co-editor/managing partner. He's also a research director at Institute for the Future. On Instagram, he's @pesco.