Edinburgh psych researcher Richard Wiseman and team left a load of wallets lying around with various contents, trying to see if there was a correlation between, say, baby pictures or cards indicating charitable giving and the rate at which wallets are returned. It turns out that people in Edinburgh (and maybe everyone) have a high likelihood of returning wallets with baby pictures, but are much less likely to return the wallets of charitable givers:
The baby photograph wallets had the highest return rate, with 88 per cent of the 40 being sent back. Next came the puppy, the family and the elderly couple, with 53 per cent, 48 and 28 respectively. At 20 per cent and 15, the charity card and control wallets had the lowest return rates.
Want to keep your wallet? Carry a baby picture
Overall, 42 per cent of the wallets were posted back -- more than the team had anticipated. "We were amazed by the high percentage of wallets that came back," said Dr Wiseman.
Scientists have also found evidence for a baby instinct in brain scanning experiments. A recent study at the University of Oxford examined how people responded when they were shown photographs of baby or adult faces.
(via Derren Brown
(Image: 6. Wallet, a Creative Commons Attribution licensed photo from Saad.Akhtar's Flickr stream)
Despite Trump’s denial of climate change the the ghastly attacks on climate science and mitigation in the new proposed budget, the Carbon Bubble — which overprices hydrocarbons and the industries that rely on them, as though we’ll be burning all of them with impunity — is about to pop.
South American polka dot tree frogs are pretty cool, but Julián Faivovich and Carlos Taboada found out they are even cooler when an ultraviolet flashlight is trained on them. They fluoresce. Many animals can see beyond the spectrum visible to humans, and these frogs adapted with this trait. From the abstract: Fluorescence, the absorption of […]
A small (51 men aged 24 +/- 3 years) study published in Neuron tasked experimental subjects with practicing the ancient Greek mnemonic technique of “memory palaces” and then scanned their brains with functional magnetic resonance imaging, comparing the scans to scans from competitive “memory athletes” and also measuring their performance on memorization tasks.
All the filters in the world won’t save your smartphone pics from a shaky hand. To really step up your mobile photography game, you’ll need some kind of mount to hold it steady. You could buy a smartphone attachment for a conventional camera tripod, but who wants to carry that kind of gear everywhere they […]
The forced transition from analog to digital TV signals was probably met with relative indifference from people with Netflix subscriptions and the “I don’t even own a TV” snoots. But anyone living in the vast swaths of the country that don’t have guaranteed high-speed internet, broadcast TV is a perfectly valid (and 100% free) way […]
When Apple revealed the new MacBook in 2016, one of the biggest issues raised with the notebook’s new design (aside from ire over the slew of new adapters you’d inevitably have to buy) was the removal of one of its most beloved proprietary features, the magnetic charging cable. Thankfully, third-party peripheral makers have taken up […]