Edinburgh psych researcher Richard Wiseman and team left a load of wallets lying around with various contents, trying to see if there was a correlation between, say, baby pictures or cards indicating charitable giving and the rate at which wallets are returned. It turns out that people in Edinburgh (and maybe everyone) have a high likelihood of returning wallets with baby pictures, but are much less likely to return the wallets of charitable givers:
The baby photograph wallets had the highest return rate, with 88 per cent of the 40 being sent back. Next came the puppy, the family and the elderly couple, with 53 per cent, 48 and 28 respectively. At 20 per cent and 15, the charity card and control wallets had the lowest return rates.
Want to keep your wallet? Carry a baby picture
Overall, 42 per cent of the wallets were posted back -- more than the team had anticipated. "We were amazed by the high percentage of wallets that came back," said Dr Wiseman.
Scientists have also found evidence for a baby instinct in brain scanning experiments. A recent study at the University of Oxford examined how people responded when they were shown photographs of baby or adult faces.
(via Derren Brown
(Image: 6. Wallet, a Creative Commons Attribution licensed photo from Saad.Akhtar's Flickr stream)
NASA today announced that astronomers studying data from NASA’s Great Observatories have found the best evidence yet for “cosmic seeds in the early universe that should grow into supermassive black holes.”
Could you recover a murder victim’s last sight of their killer by extracting it from the retina? Little more than a century ago, forensic scientists thought it might be possible. After all, in 1877 physiologist Wilhelm Friedrich Kühne was able to develop a simple image from an albino rabbit’s dissected eyeball. (Above, the two images […]
Backed by huge donations from vitamin companies, the American Association of Naturopathic Physicians is pushing to get naturopathic medicine recognized and regulated in all 50 US states, paving the way to receiving public funds in the form of Medicare reimbursements.
Jared Sinclair developed the RSS reader app Unread, which made $10,000 in its first 24 hours on the iOS market. And we’ve all heard the story of Flappy Bird developer Dong Nguyen, whose creation was reportedly earning $50,000 a day at the height of its 2013 explosion. While those are rare examples, they’re also testament to the […]
If you or your company’s IT system are besieged by black hat cyber attacks, an ethical hacker might be all that stands between crippling damage and a company’s long-term prosperity. It’s no wonder that the market for IT security specialists is exploding. Certification is the key – so learn the tenets of ethical hacking and get […]
Your laptop and mobile devices are top of the line…so why are you trotting out that raggedy decades-old suitcase when you go somewhere? Time to up your travel game with a complete 5-piece Herschel Travel Luggage bundle…and we’ll even give it to you for free!Of course, you’ve got to win the Ultimate Herschel Travel Bundle […]