Edinburgh psych researcher Richard Wiseman and team left a load of wallets lying around with various contents, trying to see if there was a correlation between, say, baby pictures or cards indicating charitable giving and the rate at which wallets are returned. It turns out that people in Edinburgh (and maybe everyone) have a high likelihood of returning wallets with baby pictures, but are much less likely to return the wallets of charitable givers:
The baby photograph wallets had the highest return rate, with 88 per cent of the 40 being sent back. Next came the puppy, the family and the elderly couple, with 53 per cent, 48 and 28 respectively. At 20 per cent and 15, the charity card and control wallets had the lowest return rates.
Want to keep your wallet? Carry a baby picture
Overall, 42 per cent of the wallets were posted back -- more than the team had anticipated. "We were amazed by the high percentage of wallets that came back," said Dr Wiseman.
Scientists have also found evidence for a baby instinct in brain scanning experiments. A recent study at the University of Oxford examined how people responded when they were shown photographs of baby or adult faces.
(via Derren Brown
(Image: 6. Wallet, a Creative Commons Attribution licensed photo from Saad.Akhtar's Flickr stream)
In a new scientific study, McGill University researcher Jay Olson combined stage magic with psychology to make people think that an fMRI machine (actually a fake) could read their minds and implant thoughts in their heads. Essentially, Olson and his colleagues used “mentalist” gimmicks to do the ESP and “thought insertion” but convinced the subjects […]
Radiolab’s Jad Abumrad riffs on “The Function of Music” in this spectacular cut-up video by Mac Premo.
Dip your dollar into liquid anhydrous ammonia, dry it, and repeat. The surface tension of the boiling and evaporating ammonia shrinks the bill. Caveat: It could prove difficult to use a mini-dollar and mutilating a bill may even be illegal. (Applied Science via Weird Universe)
The realm of web development is constantly evolving. New platforms, languages, and processes materialize all the time, so staying on top of all that innovation is a tall order.Whether you’re brushing up on new tricks, starting from scratch, or just looking to make your own website a little jazzier, Rob Percival’s new Complete Web Developer Course 2.0 (now […]
Folks used to rely on alarms to protect their home – and before that, the family dog. Now, anyone looking to guard their homes can choose from some high-tech options, including the Amaryllo iCamPRO FHD Home Security Camera (now just $219 in the Boing Boing Store).In fact, this 2015 CES “Best of Innovation” award-winner boasts so many features, it’s […]
If you want a quality vaping experience, it’s usually going to cost you. Vaporizers that deliver a fast, controlled burn will set you back up to $300, which is why the FEZ Vaporizer (now just $99) is an absolute steal.The FEZ dry herb pen does everything that more expensive models handle at a reduced price. It heats up […]