Our personnel clearly understand the lack of clarity and depth inherent in the half-formed thoughts of the bullet format. In an apparent effort to overcome the obvious deficiency of bullets, some briefers put entire paragraphs on each briefing slide. (Of course, they still include the bullet point in front of each paragraph.) Some briefs consist of a series of slides with paragraphs on them. In short, people are attempting to provide the audience with complete, coherent thoughts while adhering to the PowerPoint format. While writing full paragraphs does force the briefer to think through his position more clearly, this effort is doomed to failure. People need time to think about, even perhaps reread, material about complex issues. Instead, they are under pressure to finish reading the slides before the boss apparently does. Compounding the problem, the briefer often reads these slides aloud while the audience is trying to read the other information on the slide. Since most people read at least twice as fast as most people can talk, he is wasting half of his listeners' time and simultaneously reducing comprehension of the material. The alternative, letting the audience read the slide themselves, is also ineffective. Instead of reading for comprehension, everyone races through the slide to be sure they are finished before the senior person at the brief. Thus even presenting full paragraphs on each slide cannot overcome the fundamental weakness of PowerPoint as a tool for presenting complex issues.Essay: Dumb-dumb bullets (Thanks, Bill!)
The next major impact of slide-ology has been the pernicious growth in the amount of information portrayed on each slide. A friend with multiple tours in the Pentagon said a good rule of thumb in preparing a brief is to assume one slide per minute of briefing. Surprisingly, it seems to be true. Yet, even before the onslaught of the dreaded quad chart, I saw slides with up to 90 pieces of information. Presumably, some thought went into the bullets, charts, pictures and emblems portrayed on that slide, yet the vast majority of the information was completely wasted. The briefer never spoke about most of the information, and the slide was on screen for a little more than a minute. While this slide was an aberration, charts with 20 items of information portrayed in complex graphics are all too common. This gives the audience an average of three seconds to see and absorb each item of information. As if this weren't sufficient to block the transfer of information, some PowerPoint Ranger invented quad charts. For those unfamiliar with a quad chart, it is simply a Power Point slide divided into four equal quadrants and then a full slide is placed in each quadrant. If the briefer clicks on any of the four slides, it can become a full-sized slide. Why this is a good idea escapes me.
- The case for PowerPoint in the White House - Boing Boing
- Cognitive science vs. crappy PowerPoint slides - Boing Boing
- Boing Boing: David Byrne hearts PowerPoint
- Boing Boing: HOWTO make a VC pitch in PowerPoint
- Boing Boing: Turning Heads With PowerPoint: David Byrne
- David Byrne loves PowerPoint - Boing Boing
- Tufte shreds PowerPoint - Boing Boing
I write books. My latest is a YA science fiction novel called Homeland (it's the sequel to Little Brother). More books: Rapture of the Nerds (a novel, with Charlie Stross); With a Little Help (short stories); and The Great Big Beautiful Tomorrow (novella and nonfic). I speak all over the place and I tweet and tumble, too.
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