Meet Baron Ambrosia, "The Ali G of Food."

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Through this Esquire blog post, I learned today about Baron Ambrosia, aka Justin Fornal, the "outsider foodie" whose Bronx Flavor public access cable show is — well, surprisingly watchable. Sort of like Anthony Bourdain meets Paint, Exercise and Make Blended Drinks TV meets Don the Magic Juan. He also reminds me of Gary Vaynerchuk. Looks like I'm among the last to know about him, though: John Law guest-blogged about him back in January on Laughing Squid. More: NYT profile, Slashfood, Wikipedia. I hope some profit-hungry web video carpetbaggers don't come along and mess it all up for him by trying to slickify it. Keep doing your weird thing, Baron, keep it raw and real, baby. That cake don't need no icing! (thanks, Matt Sullivan)