Bezos apologizes for Kindle 1984 memory hole blunder

Posted today on the Kindle Community page at Amazon.com:
This is an apology for the way we previously handled illegally sold copies of 1984 and other novels on Kindle. Our "solution" to the problem was stupid, thoughtless, and painfully out of line with our principles. It is wholly self-inflicted, and we deserve the criticism we've received. We will use the scar tissue from this painful mistake to help make better decisions going forward, ones that match our mission.

With deep apology to our customers,

Jeff Bezos
Founder & CEO
Amazon.com

Sounds sincere. Of course, now Amazon needs to walk the walk.

An Apology from Amazon