Hidden Booze Treasure Ad Campaign


22 Responses to “Hidden Booze Treasure Ad Campaign”

  1. bjacques says:

    I sense another abuse of Craigslist in the making.

  2. Anonymous says:

    There is a great story, and the crate itself at the tourist trap/museum in East of Tempe at the edge of the Superstition Wilderness in AZ. Apparently, there were so many treasure hunters (seeking the lost Dutchman’s gold) that a prospective prospecter found a case, due to the disturbed ground, before the ad actually ran. The CC people dug a hole, buried it, then cover it back up and laid a campfire on the site to hide it. (http://goldfieldghosttown.com/attractions.html)

    The book “Out West” by Dayton Duncan, who follows the Lewis and Clark trail in more modern times, takes a sidetrack to look for the case hidden on their route.

  3. Waldo Jaquith says:

    Anything left at the North Pole 40 years ago didn’t “sink into the snow”—it’s at the bottom of the Arctic Ocean.

  4. styrofoam says:

    Some pitchman:
    I really want to go to the North pole. And Scuba Diving in the bahamas. Making these trips deductible isn’t enough. I need a sucker to PAY for them.

    Who’s on my client list? Hmm.
    GM- Drive a (bitchin’!) camaro to the Bahamas! Mmm. no.

    Pepto-bismol? After the stress of a long journey, soothe it with pepto! Hmm. Maybe.

    Hiram Walker spirits? WE HAVE A WINNER.

  5. jphilby says:

    Talk about silly advertising campaigns:

    In 1955 you could get a deed to a square inch of land – one of 19.11 acres of them – in the Klondike (Dawson), issued by The Klondike Big Inch Land Co., when you bought Quaker puffed rice. Twenty-one million numbered deeds were printed.

    You can get the whole story, and find out how much your certificate has appreciated, by Googling “19.11 acres in square inches”

  6. Hirsty says:

    @bjacques. Marantz.

  7. curtis says:

    “Ahh – the power of advertising. I remember these ads and remember being intrigued by them, but must have been about 4-6 at the time.”

    — that was my same reaction! I don’t remember reading the text but that image is imprinted somewhere in my mind. Esquire sounds a likely culprit. This image also reminds me of detective/adventure pulp covers from that time.

  8. Fred H says:

    Don’t sharks eat like, anything?!?
    People on life raft: Oh god, here comes a shark. Honey, don’t look. It’s heading right for us with its mouth open..no, no wait, he’s swerving listlessly to the side. He’s-he’s going in circles. Now he’s on his side and he isn’t moving. That can’t be right. Is he throwing up empty bottles of Canadian Club? Honey, I think we’re going to be okay.

  9. peter x says:

    Anyone remember reading the book Masquerade?


    Better prize – a jewelled gold rabbit.

    The world is ready for a interactive web-based ad campaign with a “prize” other than dinosaur shaped cursors, vapor-ipods and spyware.

  10. bibulb says:

    Thanks, Jack – I was wondering if someone was going to mention Unca Cecil’s research.

  11. Ian_McLoud says:

    If someone will pay my way, I’m in.

    What do I bring to the table?:
    1) A dive certification
    2) The ability to prevent a successful hunt being ruined by adding luggage fees on the return flight.

  12. Clemoh says:

    I’d be very surprised of the caps were able to withstand the corrosion and pressure at depths to have protected the booty. You’d likely end up with a very interesting conversation piece, but no hangover.

  13. Anonymous says:

    Ahh – the power of advertising. I remember these ads and remember being intrigued by them, but must have been about 4-6 at the time.

  14. Anonymous says:

    with the possible exception of the case at the North Pole, I would wager some locals have long found and drunk the stuff – they just forgot to tell the Canadian Club people

  15. Anonymous says:

    “discriminating drunks”? “Canadian Club”? I think not.

    However, if these were cases of Springbank, I’d be out there like a shot.

  16. Anonymous says:

    It looks like the caps are cork, and there have been bottles of wine that have been recovered from wrecks after much longer than this and still been drinkable.

  17. bjacques says:

    I loved those ads! I used to see them in old National Lampoons and (I think) Esquire. I always wondered if any of those had been found.

    But nobody ever posted it on the Dataweb forums back then. Just tips on which corduroys went best with which brown shoes, and arguments over whether Marantz was better than Kenwood.

  18. cha0tic says:

    @Wirelizard #8

    Wow. Nice link to a site with some great articles.

  19. Wirelizard says:

    Sounds more orderly/urbane than several 19th C. British newspaper-sponsored “treasure hunts” turned out to be:


    (I think I found the link via MetaFilter, originally)

  20. Anonymous says:

    I’ve looked but cannot find any info on the missing Lake Placid case. I get up there once a year and would love to know what that “vague” clue is.

  21. Anonymous says:

    I first heard about this brilliant ad campaign back when Cecil “The Straight Dope” Adams answered a question about it:


    It’s heartening to think that people are still hunting!

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