Comments on: Hidden Booze Treasure Ad Campaign http://boingboing.net/2009/07/29/hidden-booze-treasur.html Brain candy for Happy Mutants Fri, 24 May 2013 06:24:00 +0000 hourly 1 http://wordpress.org/?v=3.4.1 By: bjacques http://boingboing.net/2009/07/29/hidden-booze-treasur.html#comment-553987 bjacques Wed, 30 Nov -0001 00:00:00 +0000 #comment-553987 I sense another abuse of Craigslist in the making. I sense another abuse of Craigslist in the making.

]]> By: Anonymous http://boingboing.net/2009/07/29/hidden-booze-treasur.html#comment-554247 Anonymous Wed, 30 Nov -0001 00:00:00 +0000 #comment-554247 There is a great story, and the crate itself at the tourist trap/museum in East of Tempe at the edge of the Superstition Wilderness in AZ. Apparently, there were so many treasure hunters (seeking the lost Dutchman's gold) that a prospective prospecter found a case, due to the disturbed ground, before the ad actually ran. The CC people dug a hole, buried it, then cover it back up and laid a campfire on the site to hide it. (http://goldfieldghosttown.com/attractions.html) The book "Out West" by Dayton Duncan, who follows the Lewis and Clark trail in more modern times, takes a sidetrack to look for the case hidden on their route. (http://www.amazon.com/Out-West-American-Journey-Along/dp/0140083626) There is a great story, and the crate itself at the tourist trap/museum in East of Tempe at the edge of the Superstition Wilderness in AZ. Apparently, there were so many treasure hunters (seeking the lost Dutchman’s gold) that a prospective prospecter found a case, due to the disturbed ground, before the ad actually ran. The CC people dug a hole, buried it, then cover it back up and laid a campfire on the site to hide it. (http://goldfieldghosttown.com/attractions.html)

The book “Out West” by Dayton Duncan, who follows the Lewis and Clark trail in more modern times, takes a sidetrack to look for the case hidden on their route.
(http://www.amazon.com/Out-West-American-Journey-Along/dp/0140083626)

]]> By: Waldo Jaquith http://boingboing.net/2009/07/29/hidden-booze-treasur.html#comment-554019 Waldo Jaquith Wed, 30 Nov -0001 00:00:00 +0000 #comment-554019 Anything left at the North Pole 40 years ago didn't "sink into the snow"—it's at the bottom of the Arctic Ocean. Anything left at the North Pole 40 years ago didn’t “sink into the snow”—it’s at the bottom of the Arctic Ocean.

]]> By: styrofoam http://boingboing.net/2009/07/29/hidden-booze-treasur.html#comment-554025 styrofoam Wed, 30 Nov -0001 00:00:00 +0000 #comment-554025 Some pitchman: I really want to go to the North pole. And Scuba Diving in the bahamas. Making these trips deductible isn't enough. I need a sucker to PAY for them. Who's on my client list? Hmm. GM- Drive a (bitchin'!) camaro to the Bahamas! Mmm. no. Pepto-bismol? After the stress of a long journey, soothe it with pepto! Hmm. Maybe. Hiram Walker spirits? WE HAVE A WINNER. Some pitchman:
I really want to go to the North pole. And Scuba Diving in the bahamas. Making these trips deductible isn’t enough. I need a sucker to PAY for them.

Who’s on my client list? Hmm.
GM- Drive a (bitchin’!) camaro to the Bahamas! Mmm. no.

Pepto-bismol? After the stress of a long journey, soothe it with pepto! Hmm. Maybe.

Hiram Walker spirits? WE HAVE A WINNER.

]]> By: jphilby http://boingboing.net/2009/07/29/hidden-booze-treasur.html#comment-554550 jphilby Wed, 30 Nov -0001 00:00:00 +0000 #comment-554550 Talk about silly advertising campaigns: In 1955 you could get a deed to a square inch of land - one of 19.11 acres of them - in the Klondike (Dawson), issued by The Klondike Big Inch Land Co., when you bought Quaker puffed rice. Twenty-one million numbered deeds were printed. You can get the whole story, and find out how much your certificate has appreciated, by Googling "19.11 acres in square inches" Talk about silly advertising campaigns:

In 1955 you could get a deed to a square inch of land – one of 19.11 acres of them – in the Klondike (Dawson), issued by The Klondike Big Inch Land Co., when you bought Quaker puffed rice. Twenty-one million numbered deeds were printed.

You can get the whole story, and find out how much your certificate has appreciated, by Googling “19.11 acres in square inches”

]]> By: Hirsty http://boingboing.net/2009/07/29/hidden-booze-treasur.html#comment-554040 Hirsty Wed, 30 Nov -0001 00:00:00 +0000 #comment-554040 @bjacques. Marantz. @bjacques. Marantz.

]]> By: curtis http://boingboing.net/2009/07/29/hidden-booze-treasur.html#comment-554566 curtis Wed, 30 Nov -0001 00:00:00 +0000 #comment-554566 "Ahh - the power of advertising. I remember these ads and remember being intrigued by them, but must have been about 4-6 at the time." --- that was my same reaction! I don't remember reading the text but that image is imprinted somewhere in my mind. Esquire sounds a likely culprit. This image also reminds me of detective/adventure pulp covers from that time. “Ahh – the power of advertising. I remember these ads and remember being intrigued by them, but must have been about 4-6 at the time.”

— that was my same reaction! I don’t remember reading the text but that image is imprinted somewhere in my mind. Esquire sounds a likely culprit. This image also reminds me of detective/adventure pulp covers from that time.

]]> By: Halloween Jack http://boingboing.net/2009/07/29/hidden-booze-treasur.html#comment-554055 Halloween Jack Wed, 30 Nov -0001 00:00:00 +0000 #comment-554055 <a href="http://www.straightdope.com/columns/read/175/in-those-old-canadian-club-ads-did-anyone-find-the-hidden-cases-of-whiskey">Straight Dope article</a>. Straight Dope article.

]]> By: Fred H http://boingboing.net/2009/07/29/hidden-booze-treasur.html#comment-554584 Fred H Wed, 30 Nov -0001 00:00:00 +0000 #comment-554584 Don't sharks eat like, anything?!? People on life raft: Oh god, here comes a shark. Honey, don't look. It's heading right for us with its mouth open..no, no wait, he's swerving listlessly to the side. He's-he's going in circles. Now he's on his side and he isn't moving. That can't be right. Is he throwing up empty bottles of Canadian Club? Honey, I think we're going to be okay. Don’t sharks eat like, anything?!?
People on life raft: Oh god, here comes a shark. Honey, don’t look. It’s heading right for us with its mouth open..no, no wait, he’s swerving listlessly to the side. He’s-he’s going in circles. Now he’s on his side and he isn’t moving. That can’t be right. Is he throwing up empty bottles of Canadian Club? Honey, I think we’re going to be okay.

]]> By: peter x http://boingboing.net/2009/07/29/hidden-booze-treasur.html#comment-554106 peter x Wed, 30 Nov -0001 00:00:00 +0000 #comment-554106 Anyone remember reading the book Masquerade? http://en.wikipedia.org/wiki/Masquerade_(book) Better prize - a jewelled gold rabbit. The world is ready for a interactive web-based ad campaign with a "prize" other than dinosaur shaped cursors, vapor-ipods and spyware. Anyone remember reading the book Masquerade?

http://en.wikipedia.org/wiki/Masquerade_(book)

Better prize – a jewelled gold rabbit.

The world is ready for a interactive web-based ad campaign with a “prize” other than dinosaur shaped cursors, vapor-ipods and spyware.

]]> By: bibulb http://boingboing.net/2009/07/29/hidden-booze-treasur.html#comment-554122 bibulb Wed, 30 Nov -0001 00:00:00 +0000 #comment-554122 Thanks, Jack - I was wondering if someone was going to mention Unca Cecil's research. Thanks, Jack – I was wondering if someone was going to mention Unca Cecil’s research.

]]> By: Ian_McLoud http://boingboing.net/2009/07/29/hidden-booze-treasur.html#comment-553885 Ian_McLoud Wed, 30 Nov -0001 00:00:00 +0000 #comment-553885 If someone will pay my way, I'm in. What do I bring to the table?: 1) A dive certification 2) The ability to prevent a successful hunt being ruined by adding luggage fees on the return flight. If someone will pay my way, I’m in.

What do I bring to the table?:
1) A dive certification
2) The ability to prevent a successful hunt being ruined by adding luggage fees on the return flight.

]]> By: Clemoh http://boingboing.net/2009/07/29/hidden-booze-treasur.html#comment-553886 Clemoh Wed, 30 Nov -0001 00:00:00 +0000 #comment-553886 I'd be very surprised of the caps were able to withstand the corrosion and pressure at depths to have protected the booty. You'd likely end up with a very interesting conversation piece, but no hangover. I’d be very surprised of the caps were able to withstand the corrosion and pressure at depths to have protected the booty. You’d likely end up with a very interesting conversation piece, but no hangover.

]]> By: Anonymous http://boingboing.net/2009/07/29/hidden-booze-treasur.html#comment-553887 Anonymous Wed, 30 Nov -0001 00:00:00 +0000 #comment-553887 Ahh - the power of advertising. I remember these ads and remember being intrigued by them, but must have been about 4-6 at the time. Ahh – the power of advertising. I remember these ads and remember being intrigued by them, but must have been about 4-6 at the time.

]]> By: Anonymous http://boingboing.net/2009/07/29/hidden-booze-treasur.html#comment-553903 Anonymous Wed, 30 Nov -0001 00:00:00 +0000 #comment-553903 with the possible exception of the case at the North Pole, I would wager some locals have long found and drunk the stuff - they just forgot to tell the Canadian Club people with the possible exception of the case at the North Pole, I would wager some locals have long found and drunk the stuff – they just forgot to tell the Canadian Club people

]]> By: Anonymous http://boingboing.net/2009/07/29/hidden-booze-treasur.html#comment-553907 Anonymous Wed, 30 Nov -0001 00:00:00 +0000 #comment-553907 "discriminating drunks"? "Canadian Club"? I think not. However, if these were cases of Springbank, I'd be out there like a shot. “discriminating drunks”? “Canadian Club”? I think not.

However, if these were cases of Springbank, I’d be out there like a shot.

]]> By: Anonymous http://boingboing.net/2009/07/29/hidden-booze-treasur.html#comment-553910 Anonymous Wed, 30 Nov -0001 00:00:00 +0000 #comment-553910 It looks like the caps are cork, and there have been bottles of wine that have been recovered from wrecks after much longer than this and still been drinkable. It looks like the caps are cork, and there have been bottles of wine that have been recovered from wrecks after much longer than this and still been drinkable.

]]> By: bjacques http://boingboing.net/2009/07/29/hidden-booze-treasur.html#comment-553911 bjacques Wed, 30 Nov -0001 00:00:00 +0000 #comment-553911 I loved those ads! I used to see them in old National Lampoons and (I think) Esquire. I always wondered if any of those had been found. But nobody ever posted it on the Dataweb forums back then. Just tips on which corduroys went best with which brown shoes, and arguments over whether Marantz was better than Kenwood. I loved those ads! I used to see them in old National Lampoons and (I think) Esquire. I always wondered if any of those had been found.

But nobody ever posted it on the Dataweb forums back then. Just tips on which corduroys went best with which brown shoes, and arguments over whether Marantz was better than Kenwood.

]]> By: cha0tic http://boingboing.net/2009/07/29/hidden-booze-treasur.html#comment-556995 cha0tic Wed, 30 Nov -0001 00:00:00 +0000 #comment-556995 @Wirelizard #8 Wow. Nice link to a site with some great articles. @Wirelizard #8

Wow. Nice link to a site with some great articles.

]]> By: Wirelizard http://boingboing.net/2009/07/29/hidden-booze-treasur.html#comment-553933 Wirelizard Wed, 30 Nov -0001 00:00:00 +0000 #comment-553933 Sounds more orderly/urbane than several 19th C. British newspaper-sponsored "treasure hunts" turned out to be: http://www.planetslade.com/treasure-hunt-riots1.html (I think I found the link via MetaFilter, originally) Sounds more orderly/urbane than several 19th C. British newspaper-sponsored “treasure hunts” turned out to be:

http://www.planetslade.com/treasure-hunt-riots1.html

(I think I found the link via MetaFilter, originally)

]]> By: Anonymous http://boingboing.net/2009/07/29/hidden-booze-treasur.html#comment-553963 Anonymous Wed, 30 Nov -0001 00:00:00 +0000 #comment-553963 I've looked but cannot find any info on the missing Lake Placid case. I get up there once a year and would love to know what that "vague" clue is. I’ve looked but cannot find any info on the missing Lake Placid case. I get up there once a year and would love to know what that “vague” clue is.

]]> By: Anonymous http://boingboing.net/2009/07/29/hidden-booze-treasur.html#comment-553971 Anonymous Wed, 30 Nov -0001 00:00:00 +0000 #comment-553971 I first heard about this brilliant ad campaign back when Cecil "The Straight Dope" Adams answered a question about it: http://www.straightdope.com/columns/read/175/in-those-old-canadian-club-ads-did-anyone-find-the-hidden-cases-of-whiskey It's heartening to think that people are still hunting! I first heard about this brilliant ad campaign back when Cecil “The Straight Dope” Adams answered a question about it:

http://www.straightdope.com/columns/read/175/in-those-old-canadian-club-ads-did-anyone-find-the-hidden-cases-of-whiskey

It’s heartening to think that people are still hunting!

]]>