The video of a couple's awesome dance-number wedding entrance I posted last week featured Chris Brown's song "Forever," used without permission. Instead of suing or having the video taken down, Brown's label opted to add a link to buy the track to the page. And made a truckload of money.
So many of the record industry giants are publicly traded companies. Why aren't their shareholders howling for more stuff like this -- which actually makes money -- and less pointless Grand Guignols to extract a couple grand from some hapless teen, alienating a future customer and her family and friends for life?
This traffic is also very engaged -- the click-through rate (CTR) on the "JK Wedding Entrance" video is 2x the average of other Click-to-Buy overlays on the site. And this newfound interest in downloading "Forever" goes beyond the viral video itself: "JK Wedding Entrance" also appears to have influenced the official "Forever" music video, which saw its Click-to-Buy CTR increase by 2.5x in the last week.
So, what does all of this mean? Despite compelling data and studies around consumer purchasing habits, many still question the promotional and bottom-line business value sites like YouTube provide artists. But in the last week, over a year after its release, Chris Brown's "Forever" has again rocketed up the charts, reaching as high as #4 on the iTunes singles chart and #3 on Amazon's best selling MP3 list. We've seen similar successes in the past with partners like Monty Python.
Vince Weaver is reimplementing Portal — “the cake acquisition simulator released in 2007” — to the Apple II series of computers, bit by bit — inspired by the fact that the Apple II hires mode has “the perfect Aperture Science orange and blue colors.” He’s released a disc image of the game in Apple Basic, […]
We’ve followed Annalee Newitz’s career here for more than a decade, from her science writing fellowship to her work as an EFF staffer to her founding of IO9 and her move to Ars Technica and the 2013 publication of her first book, nonfiction guidance on surviving the end of the world and rebooting civilization: now, I’m pleased to present an exclusive excerpt from Autonomous, her debut novel, which Tor will publish in September 2017, along with the first look at her cover, designed by the incomparable Will Staehle. As her editor, Liz Gorinsky, notes, “Autonomous takes an action-packed chase narrative and adds Annalee’s well-honed insight into issues of AI autonomy, pharmaceutical piracy, and maker culture to make a book that’s accessible, entertaining, and ridiculously smart.” I’m three quarters of the way through an early copy, and I heartily agree.
Nintendo’s nostalgic instant sellout NES Classic (still available from scalpers) only comes with 30 games and no way to add more: but it only took two months from the announcement date for intrepid hackers to jailbreak the device and come up with a way to load your favorite ROMs, using a USB cable and a PC.
One of the best ways to progress a career in project management is through earning recognized certifications. These certifications carry significant clout and don’t require expensive tuition or student loans. This Ultimate Project Management Certification Bundle is a great example of an affordable way to get ahead. It includes training for 9 certifications including PMP, […]
There’s nothing quite like the rush of playing against a real human opponent. But from a developer standpoint, creating fun multiplayer experiences is incredibly complex. Fortunately, the Unity3D game engine has made all aspects of game creation, including multiplayer functionality, as accessible as ever.This Unity Course Bundle introduces all of the necessary elements of creating […]
The 2016 World Series game 7 will undoubtedly go down in history as one of the greatest baseball games of all time. With endless suspense, a nefariously-timed rain delay, and extra innings, it reminded over 40 million viewers why they love America’s pastime – and why all bets were truly off in 2016. Savor the […]