The video of a couple's awesome dance-number wedding entrance I posted last week featured Chris Brown's song "Forever," used without permission. Instead of suing or having the video taken down, Brown's label opted to add a link to buy the track to the page. And made a truckload of money.
So many of the record industry giants are publicly traded companies. Why aren't their shareholders howling for more stuff like this -- which actually makes money -- and less pointless Grand Guignols to extract a couple grand from some hapless teen, alienating a future customer and her family and friends for life?
This traffic is also very engaged -- the click-through rate (CTR) on the "JK Wedding Entrance" video is 2x the average of other Click-to-Buy overlays on the site. And this newfound interest in downloading "Forever" goes beyond the viral video itself: "JK Wedding Entrance" also appears to have influenced the official "Forever" music video, which saw its Click-to-Buy CTR increase by 2.5x in the last week.
So, what does all of this mean? Despite compelling data and studies around consumer purchasing habits, many still question the promotional and bottom-line business value sites like YouTube provide artists. But in the last week, over a year after its release, Chris Brown's "Forever" has again rocketed up the charts, reaching as high as #4 on the iTunes singles chart and #3 on Amazon's best selling MP3 list. We've seen similar successes in the past with partners like Monty Python.
Fresh Comfy is a Thai scarf-seller whose gauzy chiffon scarves come screened with motifs from literary classics, in a variety of finishes (grey, black, off-white, full color): Anne of Green Gables cover; Harry Potter Marauders’ Map; Map of Middle Earth; Pride and Prejudice cover; the Cheshire Cat; Romeo and Juliet title-page; Sherlock Holmes engravings; Alice […]
Solid Oak Sketches has filed copyright registrations in the tattoo designs that decorate the bodies of some of basketball’s biggest stars (LeBron James, Kobe Bryant, Kenyon Martin, DeAndre Jordan, Eric Bledsoe, etc), and has sued Take-Two Software, maker of NBA 2K16 and other basketball video games, for reproducing tattoos as part of the likenesses of […]
Plastic is so 2013. You don’t want to buy something only to throw it away or lose it and barely care. You like nice things and want to hang onto them. The Plazmatic lighter here is a high quality, high tech alternative to the typical cheap, plastic lighter you get at the old gas station. […]
Real engineers build things. Super cool engineers build things with their hands and fingers, like our engineering forefathers did. No idea where to even begin to do that? This step by step Arduino course is now 92% off and is going to get you up and running, from zero to hero, in no time. So […]
How do Google and YouTube really work? It turns out, Python kind of runs things around those parts. And with this bootcamp, you’ll get whipped into shape and ready to start programming yourself. Whether you’re a Python pro and just want to sharpen your skills, or a total tech newbie with little or no coding […]