The video of a couple's awesome dance-number wedding entrance I posted last week featured Chris Brown's song "Forever," used without permission. Instead of suing or having the video taken down, Brown's label opted to add a link to buy the track to the page. And made a truckload of money.
So many of the record industry giants are publicly traded companies. Why aren't their shareholders howling for more stuff like this -- which actually makes money -- and less pointless Grand Guignols to extract a couple grand from some hapless teen, alienating a future customer and her family and friends for life?
This traffic is also very engaged -- the click-through rate (CTR) on the "JK Wedding Entrance" video is 2x the average of other Click-to-Buy overlays on the site. And this newfound interest in downloading "Forever" goes beyond the viral video itself: "JK Wedding Entrance" also appears to have influenced the official "Forever" music video, which saw its Click-to-Buy CTR increase by 2.5x in the last week.
So, what does all of this mean? Despite compelling data and studies around consumer purchasing habits, many still question the promotional and bottom-line business value sites like YouTube provide artists. But in the last week, over a year after its release, Chris Brown's "Forever" has again rocketed up the charts, reaching as high as #4 on the iTunes singles chart and #3 on Amazon's best selling MP3 list. We've seen similar successes in the past with partners like Monty Python.
The International Federation of Library Associations and Institutions is the respected global body representing libraries all over the world; in an open letter to the World Wide Web Consortium, the organization says the recent decision to standardize DRM for the web has undermined the web’s openness and the ability of libraries and other public institutions […]
Yesterday’s smashing Net Neutrality campaign showed that people have finally woken up to the risks of the highly concentrated telcoms sector using its commercial muscle to decide what kinds of services can flourish in the online world — but Big Internet doesn’t confine its efforts to control the future to playing around with packets.
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The TREBLAB X11 Earphones are versatile, offer great sound, and are currently $32.99 in the Boing Boing Store.These Bluetooth earbuds are a great workout companion. They’re totally sweat proof and their ear-fins keep them snugly in place during high activity — something that Apple’s AirPods can only do if you were blessed with precisely the […]
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