The video of a couple's awesome dance-number wedding entrance I posted last week featured Chris Brown's song "Forever," used without permission. Instead of suing or having the video taken down, Brown's label opted to add a link to buy the track to the page. And made a truckload of money.
So many of the record industry giants are publicly traded companies. Why aren't their shareholders howling for more stuff like this -- which actually makes money -- and less pointless Grand Guignols to extract a couple grand from some hapless teen, alienating a future customer and her family and friends for life?
This traffic is also very engaged -- the click-through rate (CTR) on the "JK Wedding Entrance" video is 2x the average of other Click-to-Buy overlays on the site. And this newfound interest in downloading "Forever" goes beyond the viral video itself: "JK Wedding Entrance" also appears to have influenced the official "Forever" music video, which saw its Click-to-Buy CTR increase by 2.5x in the last week.
So, what does all of this mean? Despite compelling data and studies around consumer purchasing habits, many still question the promotional and bottom-line business value sites like YouTube provide artists. But in the last week, over a year after its release, Chris Brown's "Forever" has again rocketed up the charts, reaching as high as #4 on the iTunes singles chart and #3 on Amazon's best selling MP3 list. We've seen similar successes in the past with partners like Monty Python.
The Joint Photographic Expert Group, which oversees the JPEG format, met in Brussels today to discuss adding DRM to its format, so that there would be images that would be able to force your computer to stop you from uploading pictures to Pintrest or social media.
Collar Clips from Migardian Treasure in Gravesend, England makes collar clips in a variety of pop-culture motifs, some obvious and some very subtle indeed: Captain America shields, Captain America stars, Hawkeye and Hydra vs SHIELD; Boba Fett, Vader and Stormtroopers (also available as brooches and earrings).
Lean Project Management, as the name suggests, is a popular method for wasting less time and effort over the duration of a project. By focusing on prioritizing tasks, Project Managers are able to boost productivity, meet goals, and, inevitably, impress the execs. This exam prep course is led by the accredited Management and Strategy Institute, […]
This Smartphone Photo Lens Kit arms you with six unique smartphone photography accessories, so you can take high-quality and well-composed photos of any subject from small insects to expansive landscapes.6 unique lensesRolls up neatly for transportTripod for stabilitySmall lenses attach seamlessly with magnetMicroscope and 8x telephoto lenses attach with a case (case attaches to phone)Lens wallet […]
Inspired by the universality of symbols, the founders of Noun Project began to collect thousands of hand-drawn icons. The concept has since transformed into a massive digital collection of 150,000+ unique icons that fuel the work of designers every day. Spend less time crafting icons and more time putting amazing designs out into the world with […]