My latest Guardian column, "Why free ebooks should be part of the plot for writers," talks about how free ebook releases benefit well-known and obscure writers alike.
Releasing a book as a free download isn't newsworthy in and of itself. It was, once upon a time, especially when that book had the backing of a major publisher. Publishers are often characterised as being conservative about the net, so it was surprising when it happened. These days, many writers have convinced their publishers to dip their toes in the water on this, and it's simply not notable when it happens again.
Which is not to say that free downloads have no role when it comes to promotion, publicity and marketing. Their main effect is to magnify any good feeling your book has generated, by making it simple for people who love the book to get it under the nose of their social circle.
Melt chocolate into slabs, coat with blue candy-melts, and stud with broken oreos and edible googly eyes and voila: it’s as though you blenderized a thousand Cookie Monsters, rolled them flat, and baked them.
Light used to just be one of two things: on or off. Simple as that. Either a flood of yellow or total darkness. Then the dimmer switch happened and you could adjust the brightness to meet your seductive needs and suddenly everyone looked a little better in the gentler light. And now your luminary universe […]
Projects will always need management. And now with the tech gold rush it feels like there are more projects than ever with fewer managers than there’s demand for. But it takes too much time and money to go back to school full time so luckily the Project Management Professional certification training course is now 96% […]
If you’ve been blessed enough to avoid them yourself, you’ve definitely heard the horror stories. Late night, crushing out a ton of work, writing, coding, anything, then boom – your computer crashes. The battery blows, you spill water or coffee all over the place, or it just shuts down with no explanation, and you’re screwed. […]