My latest Guardian column, "Why free ebooks should be part of the plot for writers," talks about how free ebook releases benefit well-known and obscure writers alike.
Releasing a book as a free download isn't newsworthy in and of itself. It was, once upon a time, especially when that book had the backing of a major publisher. Publishers are often characterised as being conservative about the net, so it was surprising when it happened. These days, many writers have convinced their publishers to dip their toes in the water on this, and it's simply not notable when it happens again.
Which is not to say that free downloads have no role when it comes to promotion, publicity and marketing. Their main effect is to magnify any good feeling your book has generated, by making it simple for people who love the book to get it under the nose of their social circle.
One of the music industry’s dumbest, most pernicious talking-points is the “value gap” (AKA the “value recognition right”) which is code for, “Online platforms should employ an army of copyright lawyers to assess everything that users share for copyright compliance.”
In 2011, the Canadian Conservative government rammed through Bill C-11, Canada’s answer to the US Digital Millennium Copyright Act, in which the property rights of Canadians were gutted in order to ensure that corporations could use DRM to control how they used their property — like its US cousin, the Canadian law banned breaking DRM, […]
Maybe it’s entirely because of podcast ads, but drag-and-drop tools like Squarespace have gotten immensely popular in recent years. While it’s definitely a great tool for any non-coders who want to get a small website up and running quickly, managing content with a primarily visual interface can become a pain once you have more than […]
When you can’t wait for the world’s longest meeting to end, the mindless leg bouncing makes your boredom obvious and just annoys everybody else. Everyone knows the TPS reports need the damn cover sheet, but some sadistic colleague keeps forgetting, probably on purpose just to eat into your lunch hour. Enough is enough!While serving a […]
What could be more fun than a slingshot that shoots tiny airplanes? A slingshot that shoots tiny glowing airplanes of course! These toy planes are outfitted with ultra-bright LEDs, so you can fly all night without losing them in the trees.Whether you are a regular-sized child, or an overgrown adult one, these light-up flyers offer […]