Notes from the San Francisco Zine Fest: Sean Logic and The Great MySpace Swindle

Img 0143 Carla and I went to the 2009 San Francisco Zine Fest on Sunday. I was surprised to discover that the world of print zines is as vibrant and fun as it was back when bOING bOING was being published in the 80s and 90s.

I took photos of quite a few zine publishers who were in attendance, which I'll share with you over the next several days.

First up is Sean Logic, shown above. When I asked to take his photo, Sean covered his face with a copy of his one-shot zine, The Great MySpace Swindle, which is a griefer-lite account of how he set up a MySpace account pretending to be "Amber, a busty beautiful brunette who loved nothing more than to party and throw gang signs at the camera." The zine compiled all the responses to "Amber." Kind of a mean trick, but at least he didn't reveal the true names and accounts of the men who sent messages!

If you're interested in ordering a copy of The Great MySpace Swindle, send an email to I think it cost $2, but I can't remember for sure.


  1. Here’s hoping that Sean Logic (and oh, come on, are we to believe that’s his real name?) gets similarly hoaxed by someone else.

  2. I guess its a good “swindle”, collecting comments from people. But back in ’99, pre-social networking days, I had a college buddy running this same scam – collecting cold hard cash instead of racy comments. He just had to snag a picture set of some girl online, post it on Yahoo’s old local classifieds, and people would mail him money to a PO box just to have more pictures posted, all because they thought she was real and local.

  3. LOL. LOLOLOLOL. My real-life nickname is Amber (based on a joke about someone who is the opposite of me) and I set up my MySpace using that. I now spend a lot of energy telling guys I am not a hot babe.

  4. What, no snail mail address? If he’s going to publish a traditional zine, he should be accepting orders the traditional way too.

  5. “Yeah, I’ll be sending my two bucks in to this guy real soon.”

    I’m not sure of the price. Please check before placing your order, Jake.

  6. I loved me some zines back in the days of yore before tha IntarWebs got all big. Still have a small stack here: I’ve got Impetus, a couple of issues of Bouillabaisse, and Cokefish. The first issue of Rant. Three issues of Struggle: A Magazine of Proletarian Revolutionary Literature (I’m in one of those, actually, which is not surprising, because I’d spewed off an anti-First Iraq War screed and Revolutionaries like that sort of thing), and th’advenchurzza scab boy. There’s Mandrake Makes Madonna in Marmelade, and r.l. nichols & faggot friends & poesy pals preferrin’ cock (or love 666). Shattered Wig #11. And, of course, Holy Titclamps, which is still around. Lyn Lifshin is in about half of these things. She’s still around too, and remains insanely prolific. You can also buy stuff from the Christies, who run Alpha Beat Press and published Bouillabaisse and Cokefish.

    The last time I saw Dave and Ana Christy, I was at their place in New Hope, PA in 1996 hanging out with eliott, joe r., Bobby Starr, and my pal Lauren, none of whom you know or have ever heard of. Bobby Starr’s photocopied zines and broadsides were dotted with anuses that he’d cut from porn mags. When I left that evening, he was on the floor with his head in an overturned kitchen trashcan, as a ward against incipient vomit.

    True story.

  7. Antinous, it is the Hall of Flowers- er, I mean it was. It’s called the County Fair Building now. It’s the same location that SF Zine Fest has been for the last couple of years.

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