My latest Guardian column, "Not every cloud has a silver lining," is about the dirty secret of cloud computing: most of it is about making a buck off of you by supplying something you can do cheaply and easily for yourself.
Here's something you won't see mentioned, though: the main attraction of the cloud to investors and entrepreneurs is the idea of making money from you, on a recurring, perpetual basis, for something you currently get for a flat rate or for free without having to give up the money or privacy that cloud companies hope to leverage into fortunes...
Not every cloud has a silver lining
Now, this makes sense for some limited applications. If you're supplying a service to the public, having a cloud's worth of on-demand storage and hosting is great news. Many companies, such as Twitter, have found that it's more cost-effective to buy barrel-loads of storage, bandwidth and computation from distant hosting companies than it would be to buy their own servers and racks at a data-centre. And if you're doing supercomputing applications, then tapping into the high-performance computing grid run by the world's physics centres is a good trick.
But for the average punter, cloud computing is - to say the least - oversold. Network access remains slower, more expensive, and less reliable than hard drives and CPUs. Your access to the net grows more and more fraught each day, as entertainment companies, spyware creeps, botnet crooks, snooping coppers and shameless bosses arrogate to themselves the right to spy on, tamper with or terminate your access to the net.
Eli Livingston’s $23 viynl Big Chap bank is a beaut (I bought one last week when I saw it in person in a store): the whole sculpt is awesome, but the tinted/clear-plastic brain-casing is just the best.
Calyx is a famous, heroic, radical ISP that has been involved in groundbreaking litigation — they were the first company to ever get a secret Patriot Act warrant unsealed, fighting for 11 years to overturn the gag order.
After failing to install Linux on a recent Lenovo laptop, a Reddit user claims to have received a short reply from Lenovo’s support team: “This system has a Signature Edition of Windows 10 Home installed. It is locked per our agreement with Microsoft.”
If you own a dog, you’ve most likely heard of BarkBox – the monthly subscription box for dogs. What started as a simple idea to try out the subscription model on pet owners has since developed a cult following of dog lovers. If you haven’t given it a try yet, this one month free deal is the […]
With the iPhone headphone jack having gone by the wayside, we’re excited about the addition of the FRANKLIN Bluetooth Headphones in our store. These headphones are foldable so they’re easy to carry around, but most importantly, they pack impressive sound. Our biggest struggle with Bluetooth headphones is the worry of them dying at the worst moment. This pair lasts an impressive 8-10 […]
Evan Kimbrell, founder of the digital agency Sprintkick, recently released a series of online courses that feature some of the best advice we’ve come across. These courses are well worth your time, and will save you from making many typical mistakes down the line if you ever want to start your own business.With this Business […]