My latest Guardian column, "Not every cloud has a silver lining," is about the dirty secret of cloud computing: most of it is about making a buck off of you by supplying something you can do cheaply and easily for yourself.
Here's something you won't see mentioned, though: the main attraction of the cloud to investors and entrepreneurs is the idea of making money from you, on a recurring, perpetual basis, for something you currently get for a flat rate or for free without having to give up the money or privacy that cloud companies hope to leverage into fortunes...
Not every cloud has a silver lining
Now, this makes sense for some limited applications. If you're supplying a service to the public, having a cloud's worth of on-demand storage and hosting is great news. Many companies, such as Twitter, have found that it's more cost-effective to buy barrel-loads of storage, bandwidth and computation from distant hosting companies than it would be to buy their own servers and racks at a data-centre. And if you're doing supercomputing applications, then tapping into the high-performance computing grid run by the world's physics centres is a good trick.
But for the average punter, cloud computing is - to say the least - oversold. Network access remains slower, more expensive, and less reliable than hard drives and CPUs. Your access to the net grows more and more fraught each day, as entertainment companies, spyware creeps, botnet crooks, snooping coppers and shameless bosses arrogate to themselves the right to spy on, tamper with or terminate your access to the net.
Super Retro-Boy is a compact, minimal reimplementation of Nintendo’s classic Game Boy with the look as well as the tech. It plays real cartidges, including those from the full-color Game Boy Advance—presumably this is why there are four buttons. It gets 10 hours on a charge, and will come with a 10-in-1 game from Retro-Bit […]
A T-Mobile customer in Florida drove her SUV into the store, smashing through the front window and coming to a stop deep in the showroom. Then she emerged from her disabled vehicle, hefted a broken window frame, and smashed a display. “What is wrong with her?” calls out an unseen observer. According to witnesses who […]
Slovenia’s Maheno corporation manufactured a series of Barbie-branded and white label typewriters for kids, with a hidden feature that allowed their owners to use them to produce messages encrypted with a simple substitution cipher.
Looking to upgrade your weekend? Here are three randomly awesome products on my mind this week.#3 FRESHeBUDS Pro Magnetic Bluetooth EarbudsAs more and more phones and gadgets switch to Bluetooth-only compatibility, you’ll need to get Bluetooth headphones like the rest of us. I’ve been super impressed with these affordable magnetic headphones. Pull the magnetic earbuds apart to auto-connect […]
Traditional folding wallets are designed for paper bills—but these days, carrying cash is rarely a necessity. More often than not, I don’t carry cash at all. This Bogui Clik Wallet is the best answer I’ve found for avoiding the hassle of those tight-fitting credit card pockets.This attractive, minimalist wallet features a protective lip, so my cards don’t […]
Using my iPhone while it’s charging is always a hassle. With tucked-away outlets and the meager length of included lightning cables, comfortable scrolling while plugged in is annoying. These 10-Ft MFi-Certified Lightning Cables are super convenient and probably the best iPhone accessory purchase I’ve made.At over three times the length of normal cables, these reach anywhere you […]