My latest Guardian column, "Not every cloud has a silver lining," is about the dirty secret of cloud computing: most of it is about making a buck off of you by supplying something you can do cheaply and easily for yourself.
Here's something you won't see mentioned, though: the main attraction of the cloud to investors and entrepreneurs is the idea of making money from you, on a recurring, perpetual basis, for something you currently get for a flat rate or for free without having to give up the money or privacy that cloud companies hope to leverage into fortunes...
Not every cloud has a silver lining
Now, this makes sense for some limited applications. If you're supplying a service to the public, having a cloud's worth of on-demand storage and hosting is great news. Many companies, such as Twitter, have found that it's more cost-effective to buy barrel-loads of storage, bandwidth and computation from distant hosting companies than it would be to buy their own servers and racks at a data-centre. And if you're doing supercomputing applications, then tapping into the high-performance computing grid run by the world's physics centres is a good trick.
But for the average punter, cloud computing is - to say the least - oversold. Network access remains slower, more expensive, and less reliable than hard drives and CPUs. Your access to the net grows more and more fraught each day, as entertainment companies, spyware creeps, botnet crooks, snooping coppers and shameless bosses arrogate to themselves the right to spy on, tamper with or terminate your access to the net.
Dyson, makers of high-end vacuum cleaners and other gadgets that do clever things with air, is moving into beauty products. The Dyson Supersonic hair dryer promises a premium model’s power in a smaller, quieter package, and was built around the company’s smallest motor yet. It’s priced at $400, too — apparently not unreasonable for salon […]
Doniguitar — makers of the Rebel Bass Millennium Falcon bass guitar — also make the NES Paul, a guitar whose body is made from hollowed out, vintage Nintendo Entertainment Systems.
For years, Geoff Manaugh has entertained and fascinated us with his BLDGBLOG, and now he’s even better at full-length, with A Burglar’s Guide to the City (previously), a multidisciplinary, eclectic, voraciously readable book that views architecture, built environments, and cities themselves through the lens of breaking-and-entering.
Isn’t it about time to stretch what your Mac can do? I mean, you’ve got plenty of great programs now…but don’t you think you could use some new tools to get your creative, analytical and organizational juices really flowing? It’s spring, so we cleaned up a whole bunch of super-cool apps lying around and packaged […]
In the world of app development, there’s no greater arena to find success than with Android users. About 80% of the smartphones in use today worldwide operate on the Android operating system, so if you build a great app that Android users love, you’re an international rock star. You’ll be able to make sure your […]
Unless you’re a programmer or webmaster, the term SQL probably doesn’t mean much to you. But for those looking to understand more about how and why the web works the way that it does, know this – SQL and its process of managing and presenting large data sets is everywhere…and it’s the most in-demand programming […]