Vegemite's stupid and clueless linking policy

Anaglyph sez, "I was going to do a post on my blog about Kraft's new Vegemite product and I visited their official site to find that before you can get access you're forced to agree to one of the the stupidest legal disclaimers I've ever read on the net. To whit: they expressly forbid anyone to link to them!"
You may access and display pages of the Site on a computer or a monitor, and print out for your personal use any whole page or pages of this Site. All other use, copying or reproduction of any part of this Site is prohibited (save to the extent permitted by law). Without limiting the foregoing, no part of this Site may be reproduced on any other internet site, and you are not authorised to redistribute or sell the material or reverse engineer, disassemble, or otherwise convert it to any other form that people can use. You are also prohibited from linking the Site to another website in any way whatsoever. [emphasis added]
This is like saying "You are prohibited from giving people directions to the Kraft factory." Putting a link to a URL on your site doesn't require permission of the linkee. You can say it all you want, but it doesn't make it true. Still, goes to show you that all the legendary brilliance and efficiency of the consumer packaged goods giants is vastly overrated -- what a pack of morons.

Allow me to remind you of Boing Boing's superior linking policy.

Terms of Use, Disclaimer and Copyright Notice (Thanks, Anaglyph!