Roll-up readymade herb garden

I love this idea: herb-gardens that come as rolled up "turf" made from corrugated cardboard, ready to be unrolled, watered and tended. I can't tell if it's just a concept or a product (the designer's site is a huge Flash blob that won't load properly for me on my slow hotel-room connection).

English designer Chris Chapman wanted to make planting vegetables and herbs at home less work with his
roll-out vegetable mats. The design aims to make home food production as simple as possible and easy to
maintain for busy individuals and families. The design features a mat pre-treated with fertilizer on its
underside and a series of seed pouches which slowly biodegrade over time.

chris chapman: roll-out vegetable garden

(via IZ Reloaded)