Logorama, animated "city of corporate logos" short by H5, debuts in LA at Flux tonight

The fine folks at Flux will show the animated short "Logorama" in their screening lineup at the Hammer museum tonight.

The entire universe of this film, even the characters within (a talking "Pringles" man, and a villainous Ronald McDonald), even the city of Los Angeles itself -- are all composed of repurposed corporate logo art, all of which is used without permission.

If you're in LA, you really must head over there tonight. There's a great post (with video clips) about the making of Logorama over at Creativity Online.

Jonathan Wells of Flux tells us,

The short was created by directors within H5, a French graphic studio renowned for its CD front covers (Superdiscount, Air, Demon...) and artistic direction (Dior, Cartier, YSL...). Members François Alaux, Hervé de Crécy and Ludovic Houplain directed many music videos (Alex Gopher, Massive Attack, Goldfrapp, Röyksopp...), and are regularly invited to exhibitions for their artistic talents (2007 Nuit Blanche, Beaubourg, MoMA). Logorama is their first short film, and premiered at the 2009 Cannes Film Festival where it won the Kodak Short Film Discovery Prize at the 48th Critics' Week. The short was *four* years in the making, and features a voice cameo by filmmaker David Fincher as the Pringles man.

More stills after the jump!

Boing Boing editor/partner and tech culture journalist Xeni Jardin hosts and produces Boing Boing's in-flight TV channel on Virgin America airlines (#10 on the dial), and writes about living with breast cancer. Diagnosed in 2011. @xeni on Twitter. email: xeni@boingboing.net.

MORE: Art and Design • Copyfight • design • Event • pop culture

More at Boing Boing

Eurovision 2013: An American in London

The technology that links taxonomy and Star Trek

Anonymous

Miko runs linux ?
Anonymous

is it bad that i first thought these were photos of present day LA?
Anonymous

It’s showing at Chicago Film Fest in October!
Anonymous

Congrat on OSCAR!!!!!
Anonymous

congrats!! this movie won best short film at the oscar!!!
Comedian

Throw in some mangled bodies and a bunch of nakedness and you’d have Geoff Darrow’s vision in Hard Boiled.
Anonymous

Saw it at the Ghent Film Festival where it screened before (500) Days Of Summer. Great fun work of art! Ronald McDonald gives a tour de force ;)
Newman

This looks amazing! Please keep us updated if it’s being shown somewhere else (…cough…Chicago…cough…) or if it becomes available online.
techdeviant

This reminds me of the very excellent book “Snow Crash” by Neal Stephenson. The characters live in a Los Angeles full of franchising and big business.
Rob Beschizza

New short out