Logorama, animated "city of corporate logos" short by H5, debuts in LA at Flux tonight


The fine folks at Flux will show the animated short "Logorama" in their screening lineup at the Hammer museum tonight.

The entire universe of this film, even the characters within (a talking "Pringles" man, and a villainous Ronald McDonald), even the city of Los Angeles itself -- are all composed of repurposed corporate logo art, all of which is used without permission.

If you're in LA, you really must head over there tonight. There's a great post (with video clips) about the making of Logorama over at Creativity Online.

Jonathan Wells of Flux tells us,

The short was created by directors within H5, a French graphic studio renowned for its CD front covers (Superdiscount, Air, Demon...) and artistic direction (Dior, Cartier, YSL...). Members François Alaux, Hervé de Crécy and Ludovic Houplain directed many music videos (Alex Gopher, Massive Attack, Goldfrapp, Röyksopp...), and are regularly invited to exhibitions for their artistic talents (2007 Nuit Blanche, Beaubourg, MoMA). Logorama is their first short film, and premiered at the 2009 Cannes Film Festival where it won the Kodak Short Film Discovery Prize at the 48th Critics' Week. The short was *four* years in the making, and features a voice cameo by filmmaker David Fincher as the Pringles man.
More stills after the jump!





  1. This looks amazing! Please keep us updated if it’s being shown somewhere else (…cough…Chicago…cough…) or if it becomes available online.

  2. This reminds me of the very excellent book “Snow Crash” by Neal Stephenson. The characters live in a Los Angeles full of franchising and big business.

  3. Throw in some mangled bodies and a bunch of nakedness and you’d have Geoff Darrow’s vision in Hard Boiled.

  4. Saw it at the Ghent Film Festival where it screened before (500) Days Of Summer. Great fun work of art! Ronald McDonald gives a tour de force ;)

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