In Paul Graham's provocative "Post-Medium Publishing," he argues that we've rarely paid for "content," but rather for "form" -- that's why a good hardcover costs the same as a bad one, and both are more expensive than paperbacks. As the newspaper and CD forms lose currency, their publishers argue that what we've been buying all along is the "content" and demand that we "continue" to pay for it online.
What about iTunes? Doesn't that show people will pay for content? Well, not really. iTunes is more of a tollbooth than a store. Apple controls the default path onto the iPod. They offer a convenient list of songs, and whenever you choose one they ding your credit card for a small amount, just below the threshold of attention. Basically, iTunes makes money by taxing people, not selling them stuff. You can only do that if you own the channel, and even then you don't make much from it, because a toll has to be ignorable to work. Once a toll becomes painful, people start to find ways around it, and that's pretty easy with digital content.
I think he goes off the rails in the next graf, where he talks about how writers can self-publish merely by uploading files; this commits the same error that he's upset about: confusing "publishing" and "printing."
I also wonder if St McLuhan might not object here, with something about the form being the content.
Here’s the 32 minute video of my presentation at last month’s O’Reilly Security Conference in New York, “Security and feudalism: Own or be pwned.”
Michael Geist writes, “The global music industry has spent two decades lobbying for restrictive DMCA-style restrictions on digital locks. These so-called “anti-circumvention rules” have been actively opposed by many groups, but the copyright lobby claims that they are needed to comply with the World Intellectual Property Organization’s Internet treaties. Now the head of the RIAA […]
The Auralnauts’ wildly successful Star Wars remixes have gone from strength to strength, combining bad lip reading, South Park-ish raunchy humor, and massive dance-parties accompanied by some seriously rockin’ tunes.
Loot Crate is a totally different kind of subscription service that mails subscribers monthly boxes filled with curated geek, pop culture, and gamer paraphernalia. Its cult following awaits a box every month filled with everything from bobble heads to T-shirts to special edition collectibles. But nothing gets Loot Crate fans as excited as the limited […]
The ARMOR-X Mini Flexible Phone Tripod is a smartphone tripod that is designed with flexible legs to rest on virtually any type of surface. Other tripods have proved useless unless I conveniently have a flat surface in front of me, which is why this particular tripod was appealing enough to try out. The ARMOR-X is compact and easy […]
You don’t need to get an advanced degree and take out massive loans to become a coder. This bundle of 10 courses was designed to teach anyone to code at home for less than it costs to go out for dinner. I was particularly impressed with this new 2017 bundle because it includes courses on […]