In Paul Graham's provocative "Post-Medium Publishing," he argues that we've rarely paid for "content," but rather for "form" -- that's why a good hardcover costs the same as a bad one, and both are more expensive than paperbacks. As the newspaper and CD forms lose currency, their publishers argue that what we've been buying all along is the "content" and demand that we "continue" to pay for it online.
What about iTunes? Doesn't that show people will pay for content? Well, not really. iTunes is more of a tollbooth than a store. Apple controls the default path onto the iPod. They offer a convenient list of songs, and whenever you choose one they ding your credit card for a small amount, just below the threshold of attention. Basically, iTunes makes money by taxing people, not selling them stuff. You can only do that if you own the channel, and even then you don't make much from it, because a toll has to be ignorable to work. Once a toll becomes painful, people start to find ways around it, and that's pretty easy with digital content.
I think he goes off the rails in the next graf, where he talks about how writers can self-publish merely by uploading files; this commits the same error that he's upset about: confusing "publishing" and "printing."
I also wonder if St McLuhan might not object here, with something about the form being the content.
Samsung’s got problems: its Galaxy Note devices are bursting into flames, and have been banned from the skies.
It’s been more than 20 years since Congress told the FCC that it should do something about the cable and satellite companies’ monopolies over set-top boxes (American households spend more than $200/year to rent these cheap, power-hungry, insecure, badly designed, trailing edge, feature-starved boxes), but it wasn’t until this year that the FCC announced its […]
Paul Fuog pieced this together out of 15 TED talks: it’s pretty great, except what’s with the low-energy narration? It’s not very TED-like.
TV antennas are making a comeback, and the Ghost Indoor HDTV antenna is a great example of why. Unlike the old bunny ear-style antennas, this compact antenna is barely noticeable and picks up channels easily. Plus with the addition of streaming services like Netflix, we find ourselves with plenty to watch without a pricey monthly cable bill. The Ghost […]
I’ve never really felt the need to purchase a smartwatch because a lot of them aren’t very functional, but at just shy of $30, the Martian Notifier Smartwatch was worth checking out. For that low of a price, it actually does feature an impressive amount of functionality, and comes in handy when you don’t want to be carrying around your […]
Geek Fuel is a subscription delivery service that caters to those of us that love comics, gaming, and general geek culture. Every month, Geek Fuel will assemble a box of goodies with a value of $50 or over. The specific items are a mystery, but you’ll always get an exclusive t-shirt not found anywhere else, a full […]