Daniel Jones, a 23-year-old Jedi in England, claims that supermarket Tesco discriminated against him by demanding he remove his hood if he wanted to shop there. Jones is the founder of the International Church of Jediism. However, the Force of humor may be stronger with Tesco. From The Guardian:
"You have a choice of wearing headwear in your home or at work but you have to wear a cover for your head when you are in public," (Jones said.) He said he'd gone to the store to buy something to eat during his lunch break when staff approached him and ordered him to the checkout where they explained he would have to remove the offending hood or leave the store..."Jedi religion founder accuses Tesco of discrimination over rules on hoods" (Thanks, Carlo Longino!)
Tesco said: "He hasn't been banned. Jedis are very welcome to shop in our stores although we would ask them to remove their hoods.
"Obi-Wan Kenobi, Yoda and Luke Skywalker all appeared hoodless without ever going over to the Dark Side and we are only aware of the Emperor as one who never removed his hood. "If Jedi walk around our stores with their hoods on, they'll miss lots of special offers."
David Pescovitz is Boing Boing's co-editor/managing partner. He's also a research director at Institute for the Future. On Instagram, he's @pesco.