Boing Boing guestblogger Connie Choe is a health and culture writer by day and a professional kimchimonger by night.
As a young entrepreneur years ago, I found this interview with Julie Aigner-Clark (founder of Baby Einstein, who sold her $20 million enterprise to Disney in 2001) to be pretty inspiring, but it's turned funny in light of last week's news about the big Baby Einstein refund -- what The New York Times says is "a tacit admission that [Baby Einstein products] did not increase infant intellect." No kidding. Here's a bit of that old Aigner-Clark interview:
"I didn't have a video background, but my husband and I borrowed video equipment and started to shoot scenes on a tabletop in my basement. I put a puppet on my hand and plopped my cat down in front of the camera. My husband and I used our home computer to edit our first video... Everything I did in the first videos was based on my experience as a mom. I didn't do any research. I knew my baby. I knew what she liked to look at. I assumed that what my baby liked to look at, most other babies would, too."
It's pretty clear that Baby Einstein was not rooted in cognitive research as they had boldly claimed and many parents believed. Worse yet, scientists at the University of Washington concluded that these videos actually hindered language development in infants. Lucky for me, I came across the interview before I my daughter was born so every time a friend offered us hand-me-down Baby Einstein products, I would immediately picture this woman wagging puppets in front of a Handycam in her basement and would politely decline.
Glad to see that our nation’s capital hasn’t been completely gentrified, and retains some of the utlraviolent grit I remember from the streets in the 1980s.
It is time once again for the Edge Annual Question, a mind-bending and boundary-busting online convening of scientists, technologists, and other big thinkers all responding to a single question at the intersection of science and culture. From physicists to artists, cognitive psychologists to journalists, evolutionary biologists to maverick anthropologists, these are people who Edge founder, […]
Keep fucking that chicken.
Projects will always need management. And now with the tech gold rush it feels like there are more projects than ever with fewer managers than there’s demand for. But it takes too much time and money to go back to school full time so luckily the Project Management Professional certification training course is now 96% […]
If you’ve been blessed enough to avoid them yourself, you’ve definitely heard the horror stories. Late night, crushing out a ton of work, writing, coding, anything, then boom – your computer crashes. The battery blows, you spill water or coffee all over the place, or it just shuts down with no explanation, and you’re screwed. […]
You travel around a lot. It might be that jet set life from New York to LA to London to Tokyo, or it might be back and forth from the coffee shop to the office, or from the kitchen to the couch. Any which way, you’re mobile and that’s the way to live. When you […]