Put This On: web video series for dudes on "dressing like a grownup"

Jesse Thorn and Adam Lisagor, who are each best known for internet funnystuff, have stitched together a wonderful non-comedy web video series called Put This On.

I attended the premiere last week in Old Town Pasadena, held inside the building that houses the subject of the pilot episode (embedded above). I loved the pilot, loved the hosts, loved the bespoke retro men's denim + indigo clothing at Rising Sun Jeans. I don't want to give away the goods here, but I have a neologism for you all: denimpunk*.

Adam and Jesse are looking for funding/sponsorship, and I told 'em I thought they'd do well. This is very watchable stuff. There's even a clothing credits page for each ep! Matt Haughey and Ask Metafilter ponied up some dough to help with the pilot. I hope the guys score some dough, and make many more episodes, for two reasons:

1) I want to see more good internet video.
2) I live in Los Angeles, home of the be-flip-flopped hipster slob. I want to see more dudes dress like grownups.

* Here's why that word came to mind. The guys who run Rising Sun Jeans have this period-perfect, retro denim thing going on. They re-create early denim and indigo fashions with loving attention to accuracy and craftsmanship. They also ride very old, lovingly restored cars and motorcycles. This isn't lowrider or rockabilly or hotrod culture, it's something I hadn't seen before. Neat. You should go check out their store if you're in LA.


  1. Very interesting and I like the shop, but holy crap I could buy a boatload of jeans from Kohls for $500. For that price they’d better be massaging my butt too.

    1. @nerak, that’s fair, but this is a handmade product. It’s a fair price, considering the origin and the care that goes into it. Jeans tends to mean cheap, mass-produced department store garments, and these kinda shouldn’t even be referred to by the same word. You or I may not be able to afford them, but I can certainly appreciate why the makers charge what they do. It’s not a ripoff at all. It’s handcrafted, artisanal clothing.

    2. Totally agree on the princepoint but —

      I think half the point of posting specific items is just to provide a specimen for study.

      “Ah yes, I see what you mean about fit, colour, and texture in this pair of $500 jeans. Now I shall remember these principles and go out and remember when I’m shopping within my own income bracket.”

      Give a man a fish … and so forth.

  2. Actually, the “Canadian Tuxedo” is a three-piece ensemble including jeans, a denim shirt and a jean jacket. Ideally, one or more pieces should be acid-washed, and you can combine with a mesh-back brewery hat, or a t-shirt featuring April Wine, Triumph, Rush or a similar band.

    1. Agreed on the pure definition. But since the trifecta happens so infrequently (thankfully) and “Canadian tuxedo” is so freakin’ great, I tend to use it for the two-piece too.

  3. What a load of metro bullshit. Want to emmulate the manly men of yesteryear? How about you worry less about your precious wear patterns and worry more about getting those pudgy, white fingers dirty? I only saw one real man in that whole damn segment and he was working the sewing machine.

  4. This makes me roll my eyes as much as that What Not To Wear show.

    I don’t choose jeans based on “spectacular beauty” and I don’t think the old cowboys and goldminers did either. I buy the same Levi’s I’ve been buying for years and I buy ’em on sale. They last forever (I’m not a miner) and I look plenty grown up in them, thanks.

    Boing Boing rules. Most of the time.

    1. Kind of funny you pick on WNTO, because I think it’s one of the fashion shows out there that doesn’t really emphasize price.

      Anyway, I do find it weird how defensive some people get about how uncaring they are about what they wear. Ok, you just buy whatever you can cheap and it lasts forever. That works for you.

      But I find that kind of comment weird on a site that likes to celebrate good design. It’s OK to laud design in architecture or electronics or furniture or cars, but when it comes to clothes … it suddenly becomes excessive and even effeminate (“metro”?).

      A lot of fashion is costly, but well-designed as well as long-lasting. Yes, some people take care of their clothes very meticulously, but so do people who own cars or electronics. A $500 pair of jeans might not take *abuse* like a $50 pair of jeans, but doesn’t that make sense? I wouldn’t treat my Aston the same way I would with a junker.

      1. What Gloria said. I have items in my closet that cost less than ten dollars. I have items in my closet that cost far more than $500. It’s silly that there’s such a defensive reaction to the handmade clothing in this video. Nobody’s putting you down for your $10 jeans in this video. It’s fine. Did you even watch the whole thing?

  5. Geez, it’s cliche to ask, but why does every topic bring out haterz? I think PTO’s objective is evident in their crafting of their video. (great pacing, great use of depth of field in the video and an over all very smooth flow) Much better than most crap on the inter-tubes and they are showcasing others that take the same care. You don’t have to buy or like the $500 jeans, but acknowledge the time and effort it took to source the CORRECT materials and lovingly put them together. It’s about “mindful crafting.” I wouldn’t raise it to art, no, but it is more than just using some type of denim and sewing them to a pattern you found. I’m a fan of the types of appreciative crafting to almost a level of fetishism. It raises those objects to a different level (do not read as “above” other objects).

    1. In this case specifically, I think the Hate is an outgrowth of the frustration you might feel if you were expecting to learn what an ordinary working guy might wear in re: denim, only to find out what dilettantes and trustifarians are wearing.

      I was going to send the link to my man who owns a business and lives in T-shirts and Levis; until I viewed it & realized it was irrelevant to his fashion problems.

  6. …and furthermore, instead of spending a few hours gently agitating your denim in colorsafe Woolite, how about you re-grout that nasty tub?

    1. “…and furthermore, instead of spending a few hours gently agitating your denim in colorsafe Woolite, how about you re-grout that nasty tub?”

      Or detail that vintage car … or maintain your collection of mint comic books or still-in-its-original-packaging Star Wars figures.

      We all get our meticulous kicks somewhere. And like I said before, *especially* here. I thought nerds and geeks would understand this kind of urge more.

  7. i dont care how wonderful those jeans are. i’ve bought cars for less than $500. period correct, tastefully weathered, well broken-in cars, even.

  8. You can buy a meal for 99 cents. You can buy a meal for 99 dollars. They are both food. They’re priced differently because the materials, preparation, or other factors are different. Geez, people, it’s okay if you need to eat the 99 cent food, and it’s okay if you can afford to buy the 99 dollar food. Lighten up. Live and let denim.

  9. Good grief, get over the price point. No product ever is meant for everybody, if you don’t like it or don’t see the point of spending so much – why whine that it’s too expensive?

  10. okkent, I think Cunning has a great point (as well as being funny) It’s crass and insulting for wealthy consumers to dress up in working class workclothes, even if they are clothes from 75 years ago. Can you imagine AIG executives wearing these while collecting their bailout money? If someone wants the “quality of yesteryear,” then they can get reproductions of Great Gatsby type clothing- things that aren’t a mockery of the clothing less fortunate people needed to work in. Unless its fetish sexplay! Then anything goes!

    1. Nonsense. Suggesting people dress appropriate to their income is not only undemocratic, it counters the needs of “less fortunate people”, who are the ones that benefit the least from a class system.

      Suggesting jeans can still be construed as exclusively “working class work clothes” is just silly.

      And did we just imply that anyone who doesn’t work with their hands “unmanly”? Hell, that’s half the blogsophere.

  11. The viddy is nicely put together and I like seeing hand-crafted stuff, be it clothes or dildos. However–

    1) On the “-punk” suffix. This is becoming as bad as the “-gate” suffix for naming political scandals. As a terminally recovering punk, I gotta say there’s not a lot of “punk” aesthetic involved in fabricating expensive denim. I’m not implying the jeans aren’t worth the bread, but it’s as punk as Ed Hardy. Joey Ramone’s ghost is weeping.

    2) What exactly is “dressing like a grownup” these days? I know what you mean about slovenly douchebag hipsters, but it seems to me they are way more likely to buy $500 jeans than a single parent like myself. There aren’t enough fingers and toes to count the 30-something manchildren I see in El Lay every day wearing ironic t-shirts, but I’ve always just shrugged it off as me not being very fashion-conscious. If $500 jeans = dressing like a grownup, give me some corduroy Garanimals.

  12. The first half of the video is the longest commercial for an overpriced “jeans” store I have ever seen. The 2nd half had a few helpful tips that I already knew, but apparently need to be reminded to put into practice. And who only washes their pants once every one to three months? … ewwwwww.

  13. Didn’t mean to be a hater. Something about “cool” clothes brings out my inner grandpa.

    In the vid, Mike relates a story about being teased as a kid for his unfashionable jacket. Rising Sun Jeans appears to be his revenge. “Who’s got the $500 jeans now, punk!”.

    Seeing people make stuff, even trivial stuff, with a lot of enthusiasm is why I love Boing Boing. Being told what to wear kind of kills the buzz.

  14. Care and feeding of your new denim tip: appreciated.

    “looking like a jerk” tip: not so appreciated.

    I happen to think my denim jacket looks just fine with my jeans. I’m quite proud of the hell that jacket’s gone through to look the way it does. There’s always an exception to rules of style, thankfully.

    Kudos on the production value of the video, though. Thoroughly good looking and sounding stuff.

  15. Sorry… some hatin’ is going to commence here.

    When will this trend of megabuck versions of common, cheap clothing end? $500 blue jeans, track suits, etc. Feh. The only thing a pair of $500 blue jeans, erm, excuse me, “denim” tells me is that you’ve got more money (or more likely, debt) than sense. And spending lots of money does not equal “grown up”, my friends.. I’d hoped that the Great Recession would have at least drove that point home by now.

    Blue jeans are work pants, and look fine, even great, in the right context. I wear Lees and Carhartts much of the time. But, when I want to look like a “grown-up”, I sure as hell won’t reach for a pair of jeans.

    My biased opinion: Few things will brand you as a hipster tool more quickly than hideously expensive versions of common-man work clothes. And, if you go out and change your oil, shovel some manure or do some welding in them (as if), you’ll be even more of a tool.

    If you’re going to spend that kind of cash for handmade clothes, might I suggest a nice, custom-made suit? Yes, you can get one for not much more than what those jeans cost. There is a particular vendor I know of that I could link to as an example, but I don’t know if that’s appropriate… admins? I’ll post the link if it is kosher.

    1. The ultra-cheap “manly man, all american” jeans some of the haters in this thread are celebrating are — guess what! — made from parts produced overseas, by sweatshop workers overseas, with very little follow-on benefit to America’s economy. That’s why they’re so cheap.

      These $500 handmade garments are special. Not all of us can afford them. But they are made by non-sweatshop labor, using quality material, much of which is produced in America, and sewn together by hand right here in America.

      Give the maker a break. Fine, don’t buy them, but shut up about it already.

    2. @st vincent: “But, when I want to look like a ‘grown-up’, I sure as hell won’t reach for a pair of jeans.”

      I’m agreeing with you and others that the “grown-up” line is too much and how that turns people off right away.

      But re: jeans as grown-up clothing … oh, but they can be.

      What they’re talking about here is a sense of awareness. Paying attention to detail — to cut, fit, texture, colour — and how it all comes together is how a person’s wardrobe really matures. “Grown-up” dressing is more than formality. I think nothing looks more juvenile than a 16-year-old wearing a borrowed, oversized suit, and with no idea how to gracefully manipulate his jacket buttons.

      Take this gentleman I saw on a dock — he wore a blazer, dark jeans, great shoes, and a white dress shirt. He looked *great* — put-together, elegant, masculine, effortless. He knew darker jeans made them look more formal; he knew a jacket and dress shirt dressed them up; he knew leaving out the tie kept him looking approachable.

      Just looking at him, I could tell he thought about it. And thought is what distinguishes a “grown-up” style.

  16. #28 and #27 I don’t think anyone in that video is trying to pass off as “working class”. First, jeans haven’t been working class for ages now. If you want to make that argument in the 1910 be my guest, but in 2009 wearing jeans is surely not the mark of the “working class”.

    Perhaps you didn’t get that far in the video but they listed what THEIR opinion on jeans you should buy which ranged from $50[reasonable] – $500[!!!]. Nobody said you’re an idiot if you don’t buy these $500 jeans they even acknowledge that they are the exception.

    The “dude” at rising sun is about recreating jeans as they used to be made vintage patterns, equipment, etc. That doesn’t come cheap #27 yes you can get a handmade suit for the same price but even then your options are limited in style and quality. I assure if you went to who you are suggesting with your own custom pattern and requests for certain fabrics that are hard to come by that suit is gonna be way more expensive than $500.

    #27 I do find the “dressing like a grownup” a bit smug, they do need to work on that.

  17. I thought the video was well made and I would watch others. Unfortunately men are opinionated when it comes to denim. I’m the kind of guy that buys the Carhart or Levi jeans and wears them to work on the car or the house, hike and play with the kids in. I will wear those same well worn jeans out to a party with a tee shirt and sport coat. Guys like me laugh at the guys that pay $500 for jeans. It’s not right and I’m seriously trying to be more tolerant but I just can’t help it.

  18. I can understand the desire for quality products and the willingness to pay a bit more for that quality. There’s a point though where you’ve gone to far. I’m a foody. I love good food. I don’t overindulge, it’s not about quantity it’s about quality. I’d gladly pass up a fifty cent Hershey bar for a bar of high quality organic chocolate that actually tastes like chocolate even though it costs me three or four bucks. I won’t however be spending fifty dollars on a bar of gourmet chocolate dusted in gold. I think just about everything in life comes in three levels: junk, quality goods and insanely overpriced extravagance. If I want to make a batch of cookies I won’t use a mix, I’ll buy quality ingredients and make it from scratch. I could go so far as to grow each and every ingredient, hand mill the grains, even hand make each ceramic bowl I mix it in, but in the end if it tastes, smells and looks exactly the same as my home-made cookies without all that effort then is it really worth the time and money? If you want to spend $500 on jeans that’s your right but just as you have the right to think your jeans are a work of art the rest of us have the right to think it’s a waste of money. Everyone is entitled to their point of view.

  19. And again — the video is not saying you have to buy $500 jeans. They’re exploring what this one craftsman does with garments. But they discuss the fact that you can use basic principles to shop smarter for $50 jeans, too.

    Watch the video for chrissakes.

  20. I’m a fan of Jesse Thorn, also a fan of things done with care. We want the movies we watch and the records we listen to, no matter what the budget, to have some level of aesthetic consideration–even if our tastes run to mumblecore and punk. And all of us viewing this site on a Mac have no right to complain about price points. That said, I think Put This On can learn from the negative reactions of tha haterz.

    First lesson: maybe people’s jeans are too personal an item to start with. Second lesson: soft pedal the “grownup” talk–people don’t like to feel they are being condescended to, especially if that is exactly what’s happening. Finally, rather than lead off with the interview with the guy who makes the unaffordable product, start with the DIY bits. If we want to be reminded that we need to spend more money to look like an adult, we can read GQ or Esquire. In this economy, I think a lot of people would appreciate more emphasis on looking good on the cheap.

    Good work, Jesse! Hilarious comments, haterz!

  21. Agree with all of horncomixsupplement #33’s points. I enjoyed the video. Great production and material, engaging hosts, etc. I look forward to seeing more, and I hope they are successful with this venture. But it is true to say that the information they provide certainly would be of more use to me if they focus on less-expensive clothing options in future episodes.

  22. If the argument that the Rising Sun Jeans are “handmade” and thus worth more is legitimate, then Walmart jeans should cost more. Take look at http://www.pbs.org/independentlens/chinablue/film.htm and you decide.

    The primary difference between Rising Sun and Walmart is the employees at Rising Sun are paid a reasonable wage and the teenage girls making the jeans for Walmart are not.

    There are very few clothes that are not handmade these days. Even molded shoes such as Crock require hand assembly.

    It is good to appreciate the work done by the folks at Rising Sun, what we also need to do is appreciate the hard work done by the workers who make the rest of our clothes.

  23. To respond to my own comment, I checked out their site, and they do say on the site in a different article that there is a limited percentage of people that can get away with wearing jeans and a denim jacket. So there, I’m special :)

  24. I like the workmanship and care and quality that go into the jeans that Rising Sun makes. The care instructions for jeans are really fascinating, too. I remember getting some raw Levis as work pants for when I worked in my parents’ greenhouse. I wore those things for months, sometimes in temperatures over 100 degrees F, and the knees got caked with dirt. They were stiff as anything when I got them. What really surprised me was that after a few years they really mellowed into nice, comfortable and stylish pants. I hated when they finally wore out. I really appreciated that segment and the memories it invoked.

    I agree, though, with horncomixsupplement and some of the other critical commentors — the “dress like a grownup” language is a little off putting. It stinks of elitism. But what fashion show doesn’t have a little bit of that? I guess the $500 jeans strike a raw nerve in the US — social class status. I think we owe it to our fellow humans to consider what we hold up as valuable.

    For a little context, the average household income in the US fell 3.8 percent in the past year from $52,163 to $50,303, or almost four pairs of $500-dollar jeans (assuming no sales tax). You can also quantify the average household income in terms of jeans — it’s about an even 100 pairs. Over the past ten years, the average employee’s share of health insurance costs for a family of four has increased from $1,543 to $3,515, which is 128 percent, or almost four pairs of jeans.

    I’m disappointed when I see fashion and home and garden shows on television and articles in the MSM that just floor me with what rich people pay for things (Planet Green especially: Steve Thomas, I’m calling you out!) while folks in my home state of Connecticut — one of the wealthiest states — line up overnight for a free dental clinic. It disappoints me more when a show on alternative media adopts the same approach when it could do better.

    Would the original boingboing zine have covered this story in the same way? Would any modern zine put together by folks shivering through the winter in inadequately heated slum apartments give this story the same touch? Don’t let the final judgment on this story be, “Let them wear jeans.”

  25. I get that this is all subjective. But:

    * Claiming in earnest that there is a “correct” way to assemble jeans is ridiculous.

    * Obsessing over how to chemically condition your clothes so that they “reflect your lifestyle” by mimicing work-wear patterns is ridiculous.

    * Paying USD$500 for jeans is just ridiculous.

    I don’t mind when people have hobbies and obssesions. I don’t mind when they talk about them on the internet. But if you claim normatively that normal people should adopt your obsession, it makes you look ridiculous.

    I also get that arguing about clothes on the internet makes me look ridiculous.

  26. Why is it that when we have nice stuff and other people don’t, it’s the invisible hand of the market rewarding us for our labor, but when other people have nice stuff and we don’t they’re trustifarians?

    1. Because it’s not possible for someone to earn more than me, I’m just so awesome! [/whine]

      I’m confused, too. You see the same thing in cars, where if someone drives a fancy car then obviously daddy was rich and they didn’t earn that money. But everyone has things they waste money on or focus income on – and you can’t assume that they’re going in debt for it or that they’re richer than you or that, if they are richer, they didn’t come by it honestly. So ridiculous.

      I’m not rich, but I could easily afford $500 jeans. If I chose not to spend it on $500 cars and racing them. (which ends up costing WAY more than $500, btw.)

  27. seconding the need to retire the use of the suffix “punk” – there’s nothing automatically shocking or subversive in putting a lot of effort into your appearance per se. Punk was nothing else if not about deliberately trying to shock people with an aesthetic.

    Even if you mean it looks sort of punk, in a superficial style kind of way, I don’t really see it.

    note: shocking people with the price tag is not the kind of shocking I’m talking about

  28. The idea, when you’re wearing raw denim, is that you want it to be a reflection of your lifestyle…

    A “reflection of my lifestyle”? Oooookay.

    …and that means the kind of high-contrast fades that you see on really beautiful vintage jeans.

    Oh. Is that what it means?

    And how do I do that?

    Go ahead and put ’em on, and wear ’em as hard as you can, and don’t wash them until they stink so bad that you basically can’t handle it.


    And do I do this just once, or repeatedly?

    “You’re gonna repeat this as often as every month or so, which is probably when they’ll start to get a little bit ripe, or as rarely as every three or six months for a really high-contrast fade.”

    Um, so I’m gonna wear a single pair of jeans, without washing them, for anywhere from two to five months after they start to get “a little bit ripe”? For who knows, maybe a year?

    And then what?

    Eventually, if you’ve done it right, you’ll have blue jeans that look like those beautiful jeans that they pull out of a mine somewhere in Colorado.

    So eventually (eventually!), after walking around in a pair of reeking pants for months on end, I’ll have a pair of jeans that look like some turn-of-the-century Colorado gold miner’s worn-out castoffs?

    And this will be “a reflection of my lifestyle”?

    Umm, I don’t think so.

    (And this is their idea of “dressing like a grownup”? Oy.)

  29. i’ve just always felt that it’s inherently immoral to purchase something for $500 that the rough equivalent of can be had for $20.

    i think too much value is placed on items based on what one paid for them. a $1200 handbag isn’t worth $1200, it’s worth the cost of labor, materials and a reasonable markup. some italian douches name on the side creating a 500% markup is ludicrous.

    now people argue that something is only worth what someone else is willing to pay for it, and that’s totally true. but it’s straight gaudy to buy a $1200 handbag expressly because it costs $1200. the whole point is to flaunt around with it, rubbing in the proles faces, ‘look at me! i’m not only rich, i’m completely careless with amounts of money that would drastically improve your life if you got your hands on it! next year i’ll throw this in the garbage and buy another one! come to think of it, why wait til next year?’

    i feel the same way about 20″ rims, grills, and unholy-ly jewel encrusted crucifixes. pretty much anything that is pornographically expensive for the purpose of being, and appearing to be, expensive. i just hate to see so much potential for good (like putting the money back into a realistic market) being wasted on superficial branding.

    then again, i’ve always been contemptuous of fashion. it’s hard not to. it’s predetermined that the next hot thing will be total shit next year. millions of hollow people with no identity of their own blowing obscene amounts of money on whatever people richer than them happen to be wearing in a futile attempt to appear to be one of those people.

    the only hole in my theory is, if these people are so god damn stupid, where the hell are they getting all this disposable income?!

  30. The Jeans are beautiful, and I’d love to have a pair or three but I just can’t see spending $500 for them when I can get 16 pairs of Levi’s for that amount of cash. And that brings up a good point, in the video they talk about wearing them and making them your own. The motor-oil and grease stains, the small tears and rips, and the faded out and worn denim that make up my favorite jeans would piss me off if I had spent $500 on them.

  31. Jesse Thorn here.

    If anyone has tips on wearing these 15 pairs of Levis I just bought, let me know. So far I’ve only managed to pull on three.

    Also, this is what I wrote on the blog on this subject:

    You don’t have to buy $500 jeans. Or a five thousand dollar chair. Or a fifty thousand dollar car. Or a half-million dollar house.

    You can, however, learn from and appreciate the choices made by the finest craftsperson.

    And that’s all we have to say about that.

  32. Xeni, I generally respect your point of view. You’ve always seemed like a really fun, nice, open minded person. But the comments you’re leaving here are confusing the heck out of me. Why are the comments bothering you so much? As far as I can see most people have been very mature and respectful in their responses so I don’t understand why you’re getting so upset. BB is usually all about freedom (in all it’s forms), self expression and open discussion. So why in the world are calling people haters and telling us to ‘shut up about it already’? If you think these jeans are ‘art’ and ‘special’ that’s fine, you’re entitled to your opinion. I’m just as entitled to feel like they’re an irrational purchase. I don’t see anyone saying that if you buy these jeans you’re a terrible person, just that they themselves wouldn’t spend that kind of money. What’s wrong with that? I’m sorry but your reaction to this particular post seems a bit disproportionate to the level of comments being made. I have to say I’m a bit disappointed.

  33. Internet geeks always freak out about expensive denim. I don’t understand it. People like to spend their money on things they like. I wear “premium” handmade denim. It’s different than a pair of $35 levis. Trust me. I don’t really care if you think I’m crazy for spending $300 on some jeans (I’ve worn them nearly every day for over 18 months – that’s what – 50 cents a day or something).

    Everybody spends their money on something. Why do you got to hate on someone who takes the time, attention to detail, and love to make something beautiful? Why hate on the person that respects that effort and wants to support them?

    By the way,I don’t own/have/buy:
    – an apple iphone or ipod
    – an expensive car
    – a computer thats less than 3 years old
    – digital cable
    – $5 daily lattes at starbucks

  34. Why is everyone only focused on the $500? They make other less expensive, but still not cheap, jeans right there in their shop. The video just so happened to have featured the model with the most amount of hand work it seems.

  35. “dress like grownups” = more people should dress in a manner that I find socially appropriate or stylish.


  36. I wish I’d seen this earlier. Both earlier in my life, so I knew which shirts to tuck in, and earlier in the week, so this was more of a live conversation.

    There was a good 6 minute segment at the end of a recent Fresh Air, wherein John Powers reviews Schmatta: Rags to Riches to Rags, about the NY garment industry (along with American Casino, together, the two “also ran” documentaries this season, about lovely capitalism). At 2:30 in, there’s a clip of a Ralph Lauren designer describing how one goes about making a $750 pair of jeans (presumably, being RL, for stick figures to wear).

    Also, Jesse can surely tell you more about this himself, but I vaguely recall, while he was scrabbling together a living as a college student/radio host at UCSC (or was it before then, in high school?), he had some kind of gig as a fashion consultant for Levi’s. I’d guess that was sort of his entrée into the world of dressing like a grown up–or, at least, explains why the first episode might focus on denim, and perhaps, how Jesse has come to master such denim care tips, as demonstrated therein.

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