Mayor Mike says: "John Nese is the owner of Soda Pop Stop pop only store in LA. Listening to him rattle off what makes or breaks a good soft drink, makes me thirsty. Listening to his passion about supporting the little man in the face of large corporate pressure in the marketplace is just plain refreshing."
Mark Frauenfelder is the founder of Boing Boing and the editor-in-chief of MAKE and Cool Tools. Twitter: @frauenfelder. Come and hear Mark speak at the ALA conference in Chicago on July 1.