Mayor Mike says: "John Nese is the owner of Soda Pop Stop pop only store in LA. Listening to him rattle off what makes or breaks a good soft drink, makes me thirsty. Listening to his passion about supporting the little man in the face of large corporate pressure in the marketplace is just plain refreshing."
Mark Frauenfelder is the founder of Boing Boing and the editor-in-chief of MAKE and Cool Tools. Twitter: @frauenfelder. His new book is Maker Dad: Lunch Box Guitars, Antigravity Jars, and 22 Other Incredibly Cool Father-Daughter DIY Projects