Richard Metzger heads up LA Times' Brand X blog

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Our dear friend and guest blogger alum Richard Metzger (show here with his wife Tara in a photo that Coop took) is now in charge of the This Is Brand X blog. Brand X is the Los Angeles Times' entrant into the "alt weekly" market, edited by Deborah Vankin. There are over 100,000 copies in distribution boxes around town.

Richard is the most knowledgeable and most interesting cultural critic I know. The LA Times scored a major coup when they signed him on.

From the press release:

Richard comes to Brand X with a decorated background, most notably as one of the New York Post's "top 20 most important new media executives" and having also been named one of the "top 100 people on the Internet" (twice!) by Silicon Alley Reporter. He's a Webby-award winner and was recently given the "New Business Award" by the Tribeca Film Festival for co-founding The Disinformation Company Ltd., a New York-based book publisher and DVD distributor, where he served as the company's creative director for 11 years.

This is Brand X