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A fast food morning with the Tesla Roadster Sport

Lisa Katayama at 4:00 am Thu, Nov 5, 2009

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jackclownbig.JPG Yesterday morning, I had the pleasure of taking the 2010 Tesla Roadster Sport out on the town in Menlo Park, California. It's the latest from the eco-friendly, Silicon Valley-based super-fast all-electric-car company started by PayPal co-founder Elon Musk. I can't really afford one in my everyday life (this orange beauty retails at $150K), so I decided to test its street cred by taking it out to some classy American locales. There was drive-thru Jack in the Crack a few blocks from the Tesla showroom, so I decided to stop there for a cup of coffee. jack ordering.JPG It was lunchtime, and there were a half a dozen cars merging into the drive-thru lane from two entrances to get their fix of Ultimate Cheeseburgers and Jumbo Jacks. A Jeep Cherokee let me cut in even though he was clearly there first. (That would have never happened in my RSX.) The Roadster Sport looks slick, but it is strangely devoid of typical sports car characteristics in the way it sounds and feels. Like its predecessors, the Roadster Sport doesn't have gears &mdash it has single speed transmission. Instead of a gear shift knob, there are buttons labeled P, R, N, and D. This means there's no rumbling or jerkiness when you accelerate; it just shoots up smoothly and silently like one of those crazy free fall rides at the amusement park. But still, this is one fast machine! It does 0-60 in 3.7 seconds--that's faster than a Porsche Carrera GT. As I rolled up to the giant menu billboard, some guy in a beat up Toyota revved his engine and winked at me repeatedly. I smiled politely and ordered a coffee with extra sugar and a few packets of ketchup. jack coffee.JPG The Roadster Sport has one cup holder which folds out from the center console to the passenger side. I like that it provides utility without impeding on the clean design, but that also meant that the coffee resided under my passenger's legs, which made it hard to reach for. In a way, this car is more like a drivable computer than an ordinary car. It runs on Li-Ion batteries, charges its internal battery at any electrical socket, and needs the occasional firmware upgrade. You never have to go to a gas station or get an oil change. Looking at the company's DNA, it's not hard to figure out why — only a third of the Tesla Motors' 500 employees were hired out of the auto industry. The rest are mostly Silicon Valley types, including industrial designers from Apple and engineers from Google and YouTube. The company claims that the car averages about 244 miles per charge, driven at a normal speed. Each full charge costs about $4.90 worth of electricity at an ordinary 120V outlet in California. That means that it is very economical and ecological if you're rich enough to afford one. It's not ideal for road trips longer than 244 miles, though — what are you supposed to do if you run out of juice in the middle of a highway? target.JPG The great thing about Menlo Park is that, despite its vicinity to some of the greatest tech companies in the world, it is not devoid of good old suburban charm. To my delight, there was a Target just minutes away from the Tesla showroom — the ultimate place-to-go-to-buy-things-I-never-knew-I-needed. Some of the luxurious accessories on my Tesla were things I never knew I needed, too — a USB port, an iPod dock, two screens, inflatable lumbar support, and a carbon fiber exterior from France. taco bell facing.JPG After short stops at Taco Bell (I like gorditas) and Oil Changers (I was just curious what they'd say — a nice Hispanic man politely told me that they do not service Teslas), I returned the Roadster Sport to the Tesla store... hello kitty.JPG ...but not before giving it a friendly Hello Kitty makeover.

I'm a contributing editor here at Boing Boing. I also have a blog (TokyoMango), a book (Urawaza), and I freelance for Wired, Make, the NY Times Magazine, PRI's Studio360, etc. I'm @tokyomango on Twitter.

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  • Lisa Katayama

    For the record, I don’t actually put ketchup in my coffee. It just never hurts to have extra packets of ketchup in your pocket.

    • scaught

      hopefully not the pockets of $500 jeans.

  • pupdog

    Hm, a Sanrio special edition might just sell…

    I’ve been on Tesla’s newsletter list for a long while now. A Roadster is on my ‘when I win the lottery’ list, but the upcoming Model S is pretty dang interesting…

  • pupdog

    If it helps, a Tesla Sport is actually only $125k – a regular roadster can be had for $109k, and still goes 0-60 in under 4 seconds. See, things are getting more affordable already! Part of Tesla’s plan is that as economies of scale begin to have more of an effect, the price will come down as well. The model S is only going to be $50k after tax credits.

    PS- not actually suggesting we all buy one, but as an alternative to other high-power sprts cars, it’s interesting enough to warrant a look, right?

  • Anonymous

    Sure, they are $150,000 now, but in ten years? Probably still 150K, but that will be an average price for a car.

    But maybe without the USB port, it’ll be less?

  • solitaire

    Gee, it sure does look good parked in front of advertisements and store fronts.
    It also manages to simultaneously have a wonderful grin and a terrifying scowl at the same time.

  • Anonymous

    Is anyone else bothered by an order of “coffee with extra sugar and a few packets of ketchup” ?

  • theo

    yay!

  • Agies

    Funny thing is I think I’m more curious about the packets of ketchup to go with the coffee than I am about the car.

    Might be the more than my house price tag. Still I totally understand what they are doing.

    • Moriarty

      That was what stuck out to me also. “I Drink Ketchup Coffee (and got to try out a Tesla Roadster)!”

  • fnc

    A tax dollar spent today on greater energy security probably saves several times that in future dollars NOT having to send tanks and planes overseas to secure a supply of oil. Why more people can’t understand that energy security is a -strategic- matter and not a solely economic one is beyond me. Oh wait, yeah.

  • Skoda

    To be fair, I think all of those chain stores are actually in Redwood City. The stores we have in Menlo Park are mostly overpriced boutiques. Tesla fits right in!

    • ili

      Yes, all of the featured suburban blights are in Redwood City. Extra hilarious: She drove right past the Ferrari/Maserati dealership to get to them!

  • snatchamoto

    Energy requirements (post-manufacture)

    http://www.inference.phy.cam.ac.uk/withouthotair/c20/page_128.shtml

    Public transit or cycling are the only things that are more energy efficient. I’d buy one if I had a ass-load of money and driving was still fun, but I don’t and it’s not…..

  • dculberson

    Hooray for ketchup in coffee!

    (?)

    • biggerbass11

      I was thinking the same thing

  • bbreader

    There is nothing “eco-friendly” about a Tesla and am disappointed that you fell for the BS.

    It is a $150k ego-toy that is no different than any other.

    The typical car needs to be driven 100+ miles before it uses as much energy as it took to make it in the first place. That energy cost (petrochemicals BTW) is no different whether it is a Tesla or Ferrari.

    • Moriarty

      Wait, what? If the energy cost of manufacture is the same, and thereafter the Tesla uses far less, how is it “no different?”

    • kmoser

      Energy by itself is neither eco-friendly nor eco-unfriendly. It’s the byproducts of that energy expenditure that falls somewhere on the eco-friendly/unfriendly spectrum.

      For example, if part of the manufacturing process uses a machine that runs on, say, diesel, that would count as being somewhat eco-unfriendly. Likewise if the leftover scraps of interior were thrown into landfill.

      But the parts of the manufacturing process that result in no loss to the environment (“loss to the environment” being subject to opinion, of course), or even a net gain to the environment, could be considered eco-friendly.

      As for the energy consumed while driving the car, I’d judge it by how that energy was produced. If the electricity used to charge the car came from coal-powered plants, that would definitely be eco-unfriendly–less so than a car with a gas engine, of course, but still eco-unfriendly.

      And, of course, even the most eco-friendly car becomes eco-unfriendly if left to rust in a junkyard when it reaches the end of its useful life.

      So the bottom line is that just about any car, even one powered by bio-diesel, is eco-unfriendly to some degree.

      The bottom line: if you want to be eco-friendly, just kill yourself. And if you decide to throw yourself under a bus, please choose one with a Tesla engine for maximum benefit–er, minimum detriment–to the environment.

    • Felix Mitchell

      @ BBREADER: “The typical car needs to be driven 100+ miles before it uses as much energy as it took to make it in the first place.”

      Did you mean 100,000 miles?

  • karmacomedian

    Jack in the Crack? I’ve heard Crack in the Box, but that one is new… ;)

  • rjjrjjr

    I think Tesla has gone a leap ahead in electric car design. Look around, there is no other fully electric car with capabilities even close to that of the Tesla products. They may be expensive now but I am confident they will come down in price like everything else does and when it does I am going to get one. It has been a long time dream of mine to own a fully electric car, not because I am a tree hugger but because I love the technology. Go Tesla!!!

  • Robert

    My car gets 320 miles to the tank. That’s not ideal for road trips longer than 320 miles though — what are you supposed to do if you run out of gas in the middle of a highway?

    ;) I think that’s your answer.

  • druidbros

    I am so jealous Lisa. Love the ‘Hello Kitty’ makeover and wish I’d seen you out and about.

  • ian_b

    taco bell? isn’t there an in and out burger right outside that target? also, am i to understand you put ketchup in your coffee?

  • MrsBug

    @22, faceword, Hey, that’s an idea! That’d solve some of the unemployement issues too.

  • rastronomicals

    Sheesh, it’s hideous

    But regardless, I don’t get the significance of the relationship bbreadder was talking about between the energy required to make it and to drive it. Why should the one have anything to do with the other?

    How can you even make an equivalence between a one-time cost and an ongoing one?

  • ili

    Hey, that’s my Target. I can walk there from my house. Get your fantastical interwow-ness out of my boring reality, please!

  • pyrotmaniac

    So wait I’m confused, does this mean that I should actually just buy a ferrari?
    Somehow (sorry greenies) this is a simple logic I can understand. Buy a ferrari Because I love the earth.

  • Brainspore

    The Roadster Sport has one cup holder which folds out from the center console to the passenger side.

    The thing doesn’t have a gearshift and they still couldn’t find a way to fit two cup holders in the console? If I was to drop 150 grand on a sports car I’d want to make sure the upholstery wasn’t splattered with coffee within days of buying the thing.

    • downbycoleslaw

      It’s a sports car. Why do you need a dozen cup holders in it? If you want comfy seats and a spot to put your big gulp, you can find something for a whole lot less than 150k.

      The purpose of it is not merely to convey you from place to place while you snack and drink — it’s about driving.

      • lerasmus

        It’s california – one holder for the smoothie, the other for the overpriced shade grown coffee drink. And that only covers the driver.

      • Brainspore

        I admit I haven’t driven many sports cars, but I’m pretty sure most of them have two cup holders. “Fun to drive” doesn’t translate to “no amenities whatsoever,” otherwise they wouldn’t have bothered putting in a radio.

  • roundabout

    I’m all for eco this and that, and the energy-to-make vs. energy-to-drive debate is important, but considering what Target and Taco Bell do to the environment, this post left a bad taste in my mouth, not to mention the glamorization of a 150k car in 2009. This is still Boingboing, right?

    • dculberson

      “Glamorization of a 150k car in 2009″

      Wah. It is glamorous. Expensive things are glamorous. Get over it.

    • Gloria

      Oh, do we have to have this talk about $500 jeans again?

  • nutbastard

    *jealous*

  • Anonymous

    One correction – Tesla was started by Martin Eberhard with Musk’s assistance.

  • Anonymous

    Most of your pictures–Jack-in-the-box, Target, Taco Bell–were in Redwood City, the town next door. (I live in Menlo Park, which has become horribly uncool….except for Keplers Books, Cafe Barone, and of course Tesla Motors).

  • hisdevineshadow

    Hmm, This reminds me that I need to check out some of the unique to west coast eateries when I’m out there but I’m afraid most of them are too far south (or north) of where I’ll be.

    • efergus3

      Not just the west coast. They had both J in the B and Taco Hell in Louisiana when I was stationed there. Got Taco Hell down here in FL.

      • hisdevineshadow

        Well I wasn’t thinking Taco Bell since they’re everywhere. They were original part of Pepsicos restaurant group which also included KFC and Pizza Hut before being spun off into Yum brands. But Jack in the Box are not so common even if their commercials are broadcast here in Florida. I was thinking about places like Jack in the Box, In and Out Burger, etc.

  • capl

    On Spiegel.de this morning, there is an article about engineers in Germany who want to use magnetic induction to charge the car while driving through plates either in the road itself or in designated parking spots. These plates match those on the car. Wireless charging. They mention the Tesla in the video as well.
    Article (In German with video)
    http://www.spiegel.de/auto/aktuell/0,1518,658351,00.html
    Photos of the technology:
    http://www.spiegel.de/fotostrecke/fotostrecke-48353.html

  • nutbastard

    to those crying about it being only for wealthy people: there’s no use getting upset over mathematics.

    also: the profits form these cars will pave the way for a sub $30k sedan in the next few years. thank the rich for funding Teslas research, dont go into a jealous hissy fit. also, unlike the $500 jeans, the markup on this car is ridiculously low. from a performance standpoint, 0-60 in under 4 seconds for $150k is CHEAP. add in that in order to do so you aren’t burning 3 gallons of gas to go 10 miles and it’s a double win.

  • bcsizemo

    OR you could have a Lotus Exige S260 for half that much…

    Which looks just as hot, is powered by a tiny 4 cyl, weighs 700lbs less and makes all kinds of wonderful noises…

    Lotus, still pimping that Toyota/Yamaha engine after all these years…and how I love it.

  • bcsizemo

    Good GOD they are charging $600 for a stand wall outlet charger!… That’s eco highway robbery.. For 100K it should come with that and the wall mount home charger for FREE.

  • Itsumishi

    Governments spending money on technology research grants is such a waste of tax-payer money. Think about all the roads they could have built with that money!

    Just like the NASA program. Absolutely no good has ever come out of the billions wasted on that hunk of junk, especially all that crap in the 50′s and 60′s. Absolutely no competitive advantage whatsoever.

    /end sarcasm.

    FFS people. Wake up. These sorts of projects are never profitable in their early stages. Billions need to be spent in order to produce something that is commercially viable. That money won’t come from private enterprises so it must be Government subsidised. This is how computers were created, it’s how most car manufacturers globally come up with new technologies, it’s how most renewable energy research is being funded.

    The ‘invisible hand of the market’ doesn’t produce squat in terms of real technological shifts. Just consumer grade gadgets and maybe more efficient batteries (for laptops that wouldn’t have existed without things like the NASA program beforehand).

  • Rob Beschizza

    Next week, we review the Veryon, which I drove to Mars on a tankful of baby seal tears.

    • dculberson

      I’ll volunteer to drive the tanker full of baby seal tears for the in-drive refueling.

  • ackpht

    OK, now I’m wondering why you’re packing ketchup. Is it in case you’re attacked by a side of fries?

  • Anonymous

    good for you

  • RevEng

    So many bad comments and so many good replies putting them in place. This is what open debate is about!

    Eco-friendliness: First, you need a definition of eco-friendly. If you are talking about the amount of non-renewable resources required to both power and fuel the thing, then compare the differences only. The argument about it taking 100,000 miles for the vehicle’s usage to equal it’s production cost is meaningless. What matters is that, assuming the vehicle uses just as much energy to create as any other vehicle (not a good assumption, actually), then any energy it saves in usage is exactly that — savings. Now, whether that energy savings is worth all of the research put into it, the new infrastructure necessary to support it, or the cost of buying a new vehicle are all entirely different questions.

    Why make a $150k vehicle: Because the initial startup costs as huge. As somebody else said, they have taken over $400 million on loans to develop their company. Until the mainstream starts buying all-electric vehicles, selling $30k cars won’t make them enough money to pay it all back. Instead, you start with the early adopters, who are willing to try out the tech because it’s cool. These are the same people who will buy $150k cars. As they begin to move from early adopters to the mainstream (“crossing the chasm”), they will move to products which are more applicable to the mainstream, like $30k cars. Of course, the mainstream will need to be ready for this things, and they aren’t yet.

    $420M loan: I think you missed the word “loan”. It means to borrow and pay back with interest. The government didn’t throw away taxpayer’s money, it invested it in hopes of getting a return AND driving new research, technology, and eventually jobs. We should be praising them for doing something useful with the money. They could have just sent more soldiers to Iraq, or sent more politicians to expensive dinner parties via private jets. Providing loans for research is NOT a bad thing.

    Worth it: research is never worth it, and yet, it’s always worth it. The point of research isn’t to necessarily turn a profit — in fact, research usually disproves false leads rather than turning up successful new technologies. But that’s just how it works — you try 100 things and eventually find something useful. Research is about sorting out the wheat from the chaff. Any given study, prototype, or venture may not turn a profit, but in the end, something useful will come out of that investment. Where do you think that computer and Internet that you’re using came from?

  • cstatman

    I like Hello Kitty. And I wish I could drive a Tesla.

    George Carlin was right about the environment Save the Planet? Pah! this planet will shake us off like a bad case of fleas. We just want to save OUR version of this planet.

    Lisa, it looks like you had a hekka fun morning, Hooray, I consider this wonderful, you made me happy Hooray!

  • Anonymous

    What’s the point of reviewing a car if you don’t even talk about how it drives? It’s great to know how the Tesla looks parked in front of a bunch of fast-food joints and big box stores, but that’s not what it’s for. It’s a sports car. You’re supposed to drive it.

  • octopod

    would have chosen Frys instead of Target for the ultimate place-to-go-to-buy-things-I-never-knew-I-needed.

  • defacebook

    Wait a minute. $150K and you only get one cupholder? Total FAIL.

    • Anonymous

      You can easily add a second cupholder: it’s called a passenger.

  • Moul

    I thought the reason people were excited about electric sports cars was that they would still be able to get car envy when the oil runs out.

  • Anonymous

    http://answers.google.com/answers/threadview?id=433981 gives some good links to research on initial cost-to-produce against lifetime emissions – the California study suggests “that direct tailpipe emission of CO2 accounts for 68% of the average vehicle lifecycle carbon emissions, with 21 percent linked to production and delivery of fuel, and 11 percent are due to manufacturing, including materials production.”.

    O’course, purely electric vehicles are likely to be quite different in terms of production eco-cost – less metal, more carbon-fibre, and many more batteries of a completely different tech.

  • Anonymous

    It’s not eco-friendly, or unfriendly as one said. The point about throwing your self under a bus if you really want to do something for the environment is especially true. However as a test bed for new technology it is significant. Early adopters are helping subsidize this research and that’s not a bad thing.

    To complain about cupholders in a sports car is moronic. It’s a sports car it shouldn’t need one cupholder (mine doesn’t have any). It’s not meant for going to Taco Bell, it’s meant for taking on the 101 or a twisty mountain road and enjoying driving. No, I realize not too many people actually enjoy driving any more. Most modern cars are extremely dull (albeit extremely competent) and traffic has sucked the fun out of driving for most. There’s still a few of us who like to take a sports car (or bike) on a nice Sunday drive on an interesting road.

  • kc0bbq

    I think the Lotus Elise/Exige is a beautiful car, and by extension the Tesla, too.

    But there is more to the environment than tailpipe emissions. Batteries are a dirty business.

  • faceword

    In exchange for a $456,000,000 federal loan guarantee, Tesla is going to create a $150K sports car that is affordable by only the wealthiest .01%. That’s just dandy.

    Wouldn’t it have been cheaper and more environmentally efficient to enslave taxpayers and force them to carry the wealthiest .01% around in plush sedan chairs?

    • Anonymous

      Tesla had already created this sports car without the funding. The funding as far as I was aware was for the development of the model S. http://www.teslamotors.com/models/index.php

    • Mike S

      No. In exchange for designing and building a $100-$150k all electric sports car and demonstrating that battery electric cars work on a large scale, the fed’s loaned them $456,000,000 to design and build their next stated cars (stated well before the loan) at ~$50k and ~$30k using the technology they already developed with their own money. Some/all of these cars will be built at their new factory in CA which will also be creating jobs in a state with a double digit unemployment rate. Seems like a good company to loan money to.

  • Hugh

    I’m one of the guys who bitched about the $500 jeans, but I don’t so much mind the $150k cars, even if the seed money comes out of my taxes. Making the first models sexy is a good way to nudge the culture along. Symbols can matter.

    I do think the point about the bulk of the environmental damage coming from the materials and assembly of the car is a good one; a greener vehicle than the Tesla might be assembled radically but powered conventionally, instead of the other way around.

    Or maybe cars, being the big stiff boxes that they are, are just kinda a lost cause when it comes to footprint.

  • trippcook

    This just in, car drives places.

  • Anonymous

    those cars are awesome!!! so sexy, but that orange, yuck! Might as well slap a UT sticker on the back :P haha

  • Anonymous

    And the first computers were multi-megabuck monsters that occupied rooms and demanded their own power substations and air conditioners… I just picked up a spiffy new netbook for $250. Guess what? Without the former, the latter wouldn’t exist!

  • Anonymous

    Seriously, electric cars will only be interesting when they are made in Italy.

  • Xenu

    Elon Musk didn’t co-found PayPal — he co-founded x.com, which merged with PayPal. And while he’s in charge of Tesla Motors, he certainly wasn’t a founder.

  • Cazart

    Money she gave to Saudi sheiks/U.S. oil company douchebags that day = $0.
    Good enough for me.

    • Brainspore

      Money she gave to Saudi sheiks/U.S. oil company douchebags that day = $0. Good enough for me.

      I support zero-emission vehicles, but if she charged that thing from the national power grid then a good chunk of that electricity came from petroleum-burning plants. In fact only 60% of the petroleum consumed in the United States is used as automobile fuel, so even if that car has its own solar charger it’s almost certain she did something that consumed oil that day.

      • Brainspore

        Sorry, I meant to say only 40% of petroleum consumed in the U.S. is used as automobile fuel. (Not that we shouldn’t reduce it further).

  • Alan

    Lisa Katayama, a Tesla Roadster and a sunny morning in the Bay Area – damn, what’s not to like?