Apple's filed a patent on a design for a device that won't let its owner use it unless that person demonstrates that she has complied with an advertiser's demands by paying attention to an ad and taking some action indicating her dutiful attention.
It's amazing how many of these vendors fail to understand Chekhov's first law of narrative: "A gun on the mantelpiece in act one is bound to go off by act three." That is, if you design a device that is intended to attack its user -- by shutting her out of her own files and processes against her wishes and without her consent -- someone will figure out how to use that device to attack its user.
Or as Mitch Kapor once quipped, "Architecture is politics." Designing your device ecosystem for 1984 gives you...1984.
Cue Apple Fanboys who want us all to understand that the infallible and immortal Steve Jobs would only use this power to show us lovely, interesting, and informative messages that we're happy to receive in 5... 4... 3... 2... 1....
Its distinctive feature is a design that doesn't simply invite a user to pay attention to an ad -- it also compels attention. The technology can freeze the device until the user clicks a button or answers a test question to demonstrate that he or she has dutifully noticed the commercial message. Because this technology would be embedded in the innermost core of the device, the ads could appear on the screen at any time, no matter what one is doing.
Apple Wouldn't Risk Its Cool Over a Gimmick, Would It?
The system also has a version for music players, inserting commercials that come with an audible prompt to press a particular button to verify the listener's attentiveness.
The inventors say the advertising would enable computers and other consumer electronics products to be offered to customers free or at a reduced price. In exchange, recipients would agree to view the ads. If, down the road, users found the advertisements and the attentiveness tests unendurable, they could pay to make the device "ad free" on a temporary or permanent basis.
(via Warren Ellis
I dote on fidget gadgets — soothing gizmos intended to give your hands something to keep busy with, like modern worry-beads — and while you can’t buy Chris Bathgate’s amazing machined sliders, and the Fidget Cube Kickstarter just closed, there’s still Thinkgeek’s new Jumbo Noah Fidget Toy, which looks like a lot of fun and […]
VPhone is a wee “phone”, surely the most wee of them all. It has a 1.54-inch touchscreen display, Bluetooth, FM radio, pedometer, 128MB (megabytes!) of storage, a heart rate monitor, some social network-monitoring apps, and a choice of “simple and stylish” black or silver trim. The radio’s quad-band GSM, so if you can get your […]
Withdrawn by Samsung and recalled from store shelves, the explosion-prone Galaxy Note 7 is now forbidden in the skies. The Federal Aviation Administration has officially banned it, via an emergency prohibition order, making it a federal crime to take one on board an airplane. The order restricts passengers from carrying the phone “on their person, […]
From self-driving cars to stock market predicting software to the recommendations you get on Amazon and Netflix, machine learning is at the core of modern technology. You could find yourself building technology that is literally changing the world with the skills you’ll learn in The Complete Machine Learning Bundle. This bundle of 10 courses includes 406 lessons that will teach […]
This Python Mega Course will help you learn to code by teaching you to build 10 real-world apps that each highlight a unique use of Python.Job prospects for coders are still growing steadily—and with Python being one of the most popular coding languages out there today, it’s important for job seekers to demonstrate a widespread understanding of the […]
The Atmos R2 may be bigger than the brand’s previously-released vapes, but we argue that in this case it’s definitely a good thing. A bigger heating chamber means more room for packing it full. And the bigger battery means longer, more fulfilling vape sessions. In fact, you can use the Atmos R2 for up to about 25 […]