Raymond Loewy, a Life slideshow

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11 Responses to “Raymond Loewy, a Life slideshow”

  1. Vanwall says:

    The old Car-Toons magazine had a great comic once that had a car company bring in a brilliant industrial aerodynamicist designer, a Loewy-type genius, to design their next product, the World’s Fastest, Most Beautiful car ever. It turned out to be too good for the bean counters, and they tossed it and the designer out. The last panel had the genius unveiling the World’s Fastest, Most Beautiful Aerodynamic…..toaster.

  2. Anonymous says:

    That would make a cool hood-ornament…

  3. Antinous / Moderator says:

    I just docented a home tour at the Raymond Loewy House here in Palm Springs a couple of weeks ago.

  4. SimonRain says:

    In the book mentioned by @MichealWalsh he explains that the green die was also expensive and covering the whole box of cigarette.

    So he decided to change the color scheme and also to put the logo on both sides so that whenever the package was on a table or on something, it would display the logo no matter which side it would be lying on.

    This seems pretty obvious today but back in that time, not everything was figured out.

    He and his agency created — a lot — of today’s standards in about any fields related with creating something, not just graphic or industrial design.

  5. Art says:

    Henry Dreyfuss
    Walter Dorwin Teague
    Donald Deskey
    Raymond Loewy

  6. Anonymous says:

    I have read that the reason lucky strike changed from green packaging was that they claimed they needed the green dye for the war effort, and even had a slogan, Lucky Strike Green has gone to war.
    Know anything about this, or if it’s true?
    Jay Heyman

  7. MichaelWalsh says:

    Loewy’s autobiography is amusingly titled: Never Leave Well Enough Alone. And it’s in print too.

  8. Anonymous says:

    Thus was just posted on FARK tonight. It is very nice!

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