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Lawsuit: Fusion Garage registered JooJoo domain weeks before ditching TechCrunch, misrepresented production costs

Rob Beschizza at 8:43 am Fri, Dec 11, 2009

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joojoovscrunchpad.jpg TechCrunch has filed its lawsuit against Fusion Garage over the CrunchPad/Joojoo web tablet. After planning together to make the gadget, the two companies parted ways under acrimonious circumstances. I am not a lawyer, and nor do I play one on the internet. That said, the lawsuit contains at least one jawdropping allegation that makes Fusion Garage look supremely, hand-wringingly, cacklingly evil.Namely, that it registered the "Joojoo" domain some time before the parting of ways, but strung TechCrunch's Mike Arrington along for at least a month afterwards--until three days before the planned launch. In the meantime, Fusion Garage CEO Chandra Rathakrishnan claimed in emails that he was relaying stuff as it came, under pressure from shadowy investors. It's a one-sided story, of course, and the story is of Singapore-based Fusion Garage spotting Arrington's public call for a cheap web tablet, then bilking TechCrunch for money and marketing right up to the point of the completed tablet's public unveiling. Here's some choice cuts:
When Defendant met TechCrunch in September 2008, it claimed to have developed a browser-based operating system, just like the one TechCrunch was seeking for its CrunchPad project. In fact, it had developed no such thing, and the demo product it showed to TechCrunch was little more than an off-the-shelf browser and some HTML --something TechCrunch did not realize until nearly a year later. Moreover, Defendant had not even been working on a browser-based operating system. ... When TechCrunch executives visited the Taiwan headquarters of Pegatron, the company preparing to manufacture the CrunchPad, TC learned that the Defendant had been falsely representing to TC the costs of the product's components ... ... During the fall of 2009, Pegatron terminated its relationship with Defenant because of Defendant's failure to pay its debts. ... Nevertheless, after that date, Defendant ... concealed the loss of the most critical supplier. ... Defendant had substantial financial difficulties and was relying on loans at exorbitant rates from unorthodox loan sources.
My bias: I think it likely that Arrington got taken advantage of by scoundrels and my sympathies are with his admirable vision of a cheap, hacker-friendly (if not entirely open-source) tablet computer. That said, the allegedly-concealed components bill would have always denied it mainstream appeal: a 3G modem, and hence the option to consumers of a carrier subsidy, would have shaved a lot of pain off that $500 tag. The communications attached as evidence, if at all accurate, allay suspicions that TC wanted to escape the venture after it became clear the CrunchPad would be a poor commercial prospect. Another interesting point: the lawsuit alleges that Fusion Garage was not planning to make a tablet before its collaboration with TechCrunch. This, if true, hurts one common and reasonable defense of Fusion Garage: that everyone is making tablets and its hookup with TechCrunch merely added a marketing and branding imprimatur to its own. It worked on the third prototype and final product, and had no involvement in the earliest versions of the tablet, according to the lawsuit. A proposed merger, to which Rathakrishnan agreed in principle, would have given Fusion Garage a 35% share (it wanted 40%) of the resulting company. Often mentioned is the value of Arrington's "original concept" or "entire concept," as publicly proposed at TechCrunch. As appealing as the design is, it's hardly imbued with novelty by core feature descriptions such as "an iphone-like touch screen". Got a patent on that? TC exhorts the court to consider the tablet project a partnership under California law, and hence subject to statues on shared property. But, alas, the lawsuit offers no contracts in evidence. The lawsuit does, however, find it salient to remind the court that Time Magazine declared Mr. Arrington one of the world's 100 most influential people last year. Hey, at least he got something in writing! Lawsuit [DocStoc-gimped PDF]

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  • agraham999

    What surprises me is that Arrington seems to have had a number of red flags here and that, as a lawyer and a tech blogger/mogul (who has seen vaporware before), seems to have been ill prepared to handle bringing a product to market with so many variables and partners. He seems to have made a number of non-lawyerly decisions.

    I made a similar mistake…about 10 years ago…sometimes we want to believe in people and our passion to create something gets ahead of our common sense that tells us we should run away…and the company they got involved with sounds like scoundrels.

    Sometimes if it sounds to good to be true…

  • theraptscallion

    @#14 (CANTFIGHTTHEDTE): That’s precisely why Arrington is alleging a partnership under CA law. Speaking as a lawyer (but not tech mogul) the law creates a presumption of a partnership whenever two parties undertake a business together and propose to split profits. Absent a contract, it really is the only way for Arrington to recover anything at all and purely on the basis of his allegations, he has a pretty strong case. What remains to be seen is how Fusiongarage will respond.

    • CANTFIGHTTHEDITE

      Well I certainly hope he has a paper-trail to back up his claims of partnership.

  • agraham999

    Solid as cats? Perhaps you have yet to meet my cat whose solidity is on the side of gelatinous.

    • MrJM

      I believe he meant that his carrier-hatin’ credentials were as solid as those of cats.

      And cats are notorious haters of cellular service providers. (Don’t get one started on the AT&T v. Verizon coverage debate!)

  • agraham999

    Very good point, CANTFIGHTTHEDITE, which again begs me to wonder why an attorney turned blogging mogul would be caught in such a relationship without an airtight agreement and contracts in place. How does this happen?

  • Dirk Talamasca

    So, these two joos walk into a lawsuit…

  • Anonymous

    Regardless of the lawsuit, who in their right mind would give a single cent to Joojoo? I don’t trust them to actually deliver on anything.

  • agraham999

    Walt Mossberg has chimed in:

    http://mosspuppet.wordpress.com/2009/12/11/arringtons-bad-joojoo/

  • agraham999

    Ahhhh….gotcha…and no kidding. My cat won’t touch anything but a landline.

  • Andrew Plotkin

    I’m not going to try to Detect Evil on this issue; of course Techcrunch alleges that FG is evil.

    Nor am I a lawyer. But, speaking as not-a-lawyer, this lawsuit looks weak. Techcrunch is not suing for breach of contract. They feel it necessary to say:

    “74. Under California law, the association of two or more persons to carry on as co-owners of a business for profit forms a partnership, whether or not the persons intend to form a partnership.”

    In other words, they never agreed who would own this stuff. So, how is it surprising that FG decided they own it all? Techcrunch are coming off looking like naive idiots, and this is *their* side of the story.

  • cinemajay

    I was going to pre-order two for my wife and I, but after all the hoopla in the last few weeks there’s no way I’m giving them a cent. This whole thing reeks of Machivellian undertones: http://www.youtube.com/watch?v=YtKkyrZtUaM

  • zio_donnie

    “The communications attached as evidence, if at all accurate, allay suspicions that TC wanted to escape the venture after it became clear the CrunchPad would be a poor commercial prospect.”

    so TC did not actually do anything like hardware or software development and just “inspired” and named the product. Moreover he wants to escape the disaster that the JooJoo will surely be. So why is he suing? he wants a piece of the failure?

    if i am not wrong the name CrunchPad is still his so why doesn’t he take his ideas to somebody else?

    as for Fusion Garage they look like a bunch of KIRFers to me that try to sell a chinavasion gadget with apple pricing through hype, a famous endorsement and through the noise they generated around their product.

    i predict that this will win Vaporware award 2010.

    • Rob Beschizza

      Some of you are thinking like engineers. That you don’t respect the value created by design, dress, marketing and project management doesn’t mean that it isn’t valuable. And of course, TechCrunch put real money into it, alleges outright deception, and eats the opportunity cost in any case.

      • zio_donnie

        maybe so but the klingon looking guy says that they offered a percentage of the project as a reward to TC for their PR but they refused for wanting total control.

        is marketing worth 51% or more of a product? i am not qualified to answer but as a consumer i would say no. and anyway as you pointed out TC wanted out of the project anyway.

        it’s not that i don’t respect ideas or non tangible contribution but from what i read TC’s only valuable asset on this was hyping and wishful thinking.

        if i go to a random KIRFer in hong kong and describe my perfect gadget with no technical knowledge or substantial funding whatsoever and if they somehow deliver it will it be my IP or theirs? without contracts that is, because if i commission a gadget on contract it is mine beyond doubt.

      • chip

        All the “design, dress, marketing and project management” in the world won’t sell a product that doesn’t exist. Unless you’re Steve Jobs, those things won’t sell a crappy or overpriced product either. Arrington brought NOTHING to the table other than a few blog posts and some happy dreams. All the real costs – Hardware design and testing, manufacturing, software development, certifications and licensing – were born by Fusion Garage.

        A $200 web tablet with a capacitive touch screen would sell like hotcakes with or without a “celebrity” spokesman. Hell, at that price, you could call it the “Hitlerbook Pedo-rape Edition” and get Michael Vick to be your spokesman, and you’d still make out like a bandit. A properly excellent gadget at a good price point sells itself.

        Unfortunately, at $500, it’ll be a miserable failure. Again, that will happen with or without Arrington.

        The only “value” added anywhere in this whole cavalcade of idiocy is all the extra traffic Techcrunch is getting, thanks to the manufactured drama.

        • Rob Beschizza

          “Arrington brought NOTHING to the table other than a few blog posts and some happy dreams. All the real costs – Hardware design and testing, manufacturing, software development, certifications and licensing – were born by Fusion Garage.”

          If what the lawsuit claims is true, then you’re plain plumb wrong: TC claims to have paid Fusion Garage’s debts, produced the first and second versions of the tablet, and to have designed the tablet itself in substantial detail (specifications, performance, features.)

          Not that this lawsuit has much hope of achieving anything, but there you go.

          Also, Zio, I didn’t say that TC “wanted out.” In fact, I said that the lawsuit suggested otherwise!

          • zio_donnie

            @Rob Beschizza 26

            “Also, Zio, I didn’t say that TC “wanted out.” In fact, I said that the lawsuit suggested otherwise!”

            “The communications attached as evidence, if at all accurate, allay suspicions that TC wanted to escape the venture after it became clear the CrunchPad would be a poor commercial prospect.”

            oh , so this phrase means that FG suspected that TC was abandoning ship so they cut them out preemptively ?

            my bad i got it wrong.

  • zio_donnie

    http://www.engadget.com/2009/12/11/engadget-talks-joojoo-arrington-3g-and-more-with-fusion-garag/

    interview with the somehow scary looking boss of Fusion Garage.

  • arkizzle / Moderator

    solid cat ?

  • Anonymous

    JooJoo meaning nothing at all, I don’t think the domain name itself is a smoking gun of any kind in the context of the lawsuit. The other “evidence” (in quotes until it plays out in court) seem more damning.

    In fact, regarding the domain name, I could have come up with that stupid name myself (for my blog, my new candy company, etc) and register it just in case I ever find a good use for it. So many people do that, especially considering how cheap it is to register a domain these days.

    They could’ve registered it for a completely different product and only later use it for the tablet…

  • Anonymous

    If anybody wants to see how to fail at business, here’s all you need to know:

    “the demo product it showed to TechCrunch was little more than an off-the-shelf browser and some HTML –something TechCrunch did not realize until nearly a year later.”

    You get one look a mock-up and trust them that it is a real product? Come on Arrington, I thought you had more brains than that!

  • Anonymous

    Hence why any hacker with any real street cred might want to follow along and DIY:
    http://underdesign.wordpress.com/
    Here’s a 4-part on building my own iTablet knockoff (named the eBook) for under $200 in spare parts:

  • CANTFIGHTTHEDITE

    It’s a real shame to see things go this way, but it should serve as a lesson to us all that you don’t enter into a serious business agreement without a very explicitly and precisely worded contract that has been prepared by a reputable contract lawyer and signed by all parties concerned.

    I’m sure there’s more to it than just the contract issue, but seriously? No contract? I would almost expect to get screwed.

  • tp1024

    There is no such thing as a carrier subsidy. All there is are credits. And the “subsidy” you’re talking about is a credit that is paid back via monthly carrier “fee”.

    I’m *not* nitpicking here. Getting your phone for free makes your contract that much more expensive.

    Or is it really true that Americans have been brainwashed beyond the point were they still could understand that paying for something later in time is not the same as getting it cheap?

  • foobar

    So what did Arrington actually do? It doesn’t seem to me that he was involved in the actual work at all.

    • chip

      “So what did Arrington actually do?”

      Nothing of value. Basically, Arrington’s total contribution to the project was creating a series of blog posts in the theme of “Hey, wouldn’t it be cool if there was a cheap tablet with a browser on it?”. He had nothing to do with the expensive hardware design, manufacturing process, or software development. FG finally realized that, as a mouthpiece, Arrington wasn’t worth whatever cut he was demanding, and let him go.

      If you look at the Arrington’s claimed “proprietary ideas” that were stolen, they’re absurd:

      “The use of a white instead of a black background to better display web pages” “The use of large icons on the home screen” and “The idea and know how for empowering the device to play video output to a resolution of 1080p”

      Those are the sort of vague concepts that ANYBODY would provide if you asked them what sort of features a tablet should have. Nothing Arrington came up with was unique or revolutionary, and those “ideas” are the only thing he contributed at all.

  • angusm

    Every time I see ‘JooJoo’ I think of Douglas Adams’ “Hitch-Hiker’s Guide”, where the word ‘joojooflop’ is one of the three most offensive words in the universe (the most offensive being ‘belgium’). I can’t think of a better description of this business than to say that it is – in the words of a character from the Guide – “one whole joojooflop situation”.

    Adams never gave an etymology for the word, but I think we can fill in the blanks now.

  • Rob Beschizza

    I use it as a shorthand, because it would otherwise have taken me three paragraphs to explain the debt-like business model that carriers use to exploit consumers’ financial near-sightedness. My carrier-hatin’ credentials are solid as cats.