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Vintage Listerine decanter

Cory Doctorow at 12:30 am Tue, Dec 15, 2009

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Love this vintage Listerine "decanter" - packaging used to be so sweet.

Vintage Packaging Design (via The Dieline)

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I write books. My latest is a YA science fiction novel called Homeland (it's the sequel to Little Brother). More books: Rapture of the Nerds (a novel, with Charlie Stross); With a Little Help (short stories); and The Great Big Beautiful Tomorrow (novella and nonfic). I speak all over the place and I tweet and tumble, too.

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  • PapayaSF

    Back in the ’20s it was advertised as “safe enough for any body cavity,” which makes you wonder what they used to use it for back then.

    As for oral cancer, is a mouthwash with some alcohol really worse than drinking alcohol? All I know is that my dentist says my gums are in better shape since I started using Listerine.

  • jeligula

    Look at it. Just look at it.

  • karrock

    Weird Universe credits “The Saturday Evening Post magazine for November 10 1962″

    http://www.weirduniverse.net/blog/categories/C50

    I’ve only found ugly bottles on eBay unfortunately, not this gem of a decanter.

  • jimh

    No, it did exist. My grandparents absolutely had one of these bottles!

  • Anonymous

    I have a nice vintage tin tums container I pack around with me during lunch.

    Not completely unlike this one http://farm4.static.flickr.com/3386/3577424826_c21ba84159.jpg

  • Anonymous

    Just look at that decanter! just fucking look at it!!!

  • jfrancis

    …named after Joseph Lister who promoted the idea of sterile surgery by sterilizing instruments.

    http://en.wikipedia.org/wiki/Listerine

  • jfrancis

    actually there are quite a few interesting things in the wiki article…

    Listerine was invented in the 19th century as powerful surgical antiseptic. It was later sold, in a very distilled form, as both a floor cleaner and a cure for gonorrhea. But it wasn’t a runaway success until the 1920s, when it was pitched as a solution to “chronic halitosis”, the faux medical term that the Listerine advertising group created in 1921 to describe bad breath.

  • Manooshi

    It’s beautiful.

  • PaulR

    Just the thing to hide the The Macallan!

    (No, that’s not a typo.)

  • Charlie

    Not only was the packaging better, the product was too! Listerine used to be an after shave, a dandruff shampoo and a general cure for everything.

  • Anonymous

    extensive study published December 2008 in the Australian Dental Journal concluded that:

    “There is now sufficient evidence to accept the proposition that developing oral cancer is increased or contributed to by the use of alcohol-containing mouthwashes.”

    Yeah, exactly what I need, oral cancer sounds fun!

  • IronEdithKidd

    That decanter is ever so much more attractive than the #2 plastic jugs they sell the stuff in today. If they were to bring back this packaging they could totally get away with selling it for $15/bottle at Needless Markup.

  • Danado.

    looks like a liqour bottle to me, with a Listerine lable for disquise.

  • humanpower

    It seems like it was probably something created for a bit of clever ad copy, doesn’t it? I don’t think Listerine ever actually came in a bottle like this.

    • octopod

      upvoted, doubt this ever existed outside the copy. posting a cropped pic on the net without the ad copy and no indication of the source besides “I was doing some research for a project and came across this beautiful vintage Listerine packaging.” is a bit err.k.

  • Quiet Noises

    Packaging used to be so sweet? There’s a ton of great packaging being made these days, and most of it isn’t that hard to find either. That looks like a fragrance container, and not a particularly attractive one either…