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	<title>Comments on: Dear Google: You keep using that&#160;word...</title>
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	<description>Brain candy for Happy Mutants</description>
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		<title>By: Karl Jones</title>
		<link>http://boingboing.net/2009/12/22/dear-google-you-keep.html#comment-672515</link>
		<dc:creator>Karl Jones</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-672515</guid>
		<description>Search algorithms aren&#039;t the only thing Google keeps secret.

Last time I checked, Google search doesn&#039;t search web page source code.  (There&#039;s a &quot;Search Code&quot; feature, but it searches other kinds of code, not web page source code.)

This bugged me at first -- I wanted to find pages made in Dreamweaver, by searching for fragments of Dreamweaver-specific code -- but I&#039;ve come to assume that Google doesn&#039;t want us to search web page source code.  

If we could search the source code, what&#039;s to stop us from writing our own ranking algorithms, bypassing Google&#039;s rankings altogether?</description>
		<content:encoded><![CDATA[<p>Search algorithms aren&#8217;t the only thing Google keeps secret.</p>
<p>Last time I checked, Google search doesn&#8217;t search web page source code.  (There&#8217;s a &#8220;Search Code&#8221; feature, but it searches other kinds of code, not web page source code.)</p>
<p>This bugged me at first &#8212; I wanted to find pages made in Dreamweaver, by searching for fragments of Dreamweaver-specific code &#8212; but I&#8217;ve come to assume that Google doesn&#8217;t want us to search web page source code.  </p>
<p>If we could search the source code, what&#8217;s to stop us from writing our own ranking algorithms, bypassing Google&#8217;s rankings altogether?</p>
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		<title>By: Anonymous</title>
		<link>http://boingboing.net/2009/12/22/dear-google-you-keep.html#comment-672522</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-672522</guid>
		<description>I&#039;m cool with them keeping the search and ads products. One they need the adds to stay alive. and keep people employed.
Two if they has the code open source companies like MS would walk right in and steal and crush the company. For a company Google is very Open and I love that this company is able to stay alive in a cutthroat environment. I use Google for everything from Work, Searching for a recipe for dinner and how to get to a location I have never been to. This is all free to the user. </description>
		<content:encoded><![CDATA[<p>I&#8217;m cool with them keeping the search and ads products. One they need the adds to stay alive. and keep people employed.<br />
Two if they has the code open source companies like MS would walk right in and steal and crush the company. For a company Google is very Open and I love that this company is able to stay alive in a cutthroat environment. I use Google for everything from Work, Searching for a recipe for dinner and how to get to a location I have never been to. This is all free to the user. </p>
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		<title>By: Anonymous</title>
		<link>http://boingboing.net/2009/12/22/dear-google-you-keep.html#comment-672529</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-672529</guid>
		<description>If Google opens the search algorithm people will learn how to game it and the results would just turn into spam. 

With the adsense/adwords programs - let&#039;s face it Google is a business and they want to make money. The are a public company and have to keep profits up for shareholders. 

Keeping the web open has nothing to do with sharing proprietary code. 

Don&#039;t be evil just means don&#039;t screw over the public.
</description>
		<content:encoded><![CDATA[<p>If Google opens the search algorithm people will learn how to game it and the results would just turn into spam. </p>
<p>With the adsense/adwords programs &#8211; let&#8217;s face it Google is a business and they want to make money. The are a public company and have to keep profits up for shareholders. </p>
<p>Keeping the web open has nothing to do with sharing proprietary code. </p>
<p>Don&#8217;t be evil just means don&#8217;t screw over the public.</p>
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		<title>By: prophetofdelphi</title>
		<link>http://boingboing.net/2009/12/22/dear-google-you-keep.html#comment-673299</link>
		<dc:creator>prophetofdelphi</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-673299</guid>
		<description>@10

Aurini (and many others), you are conflating Google&#039;s search algorithm with a piece of software. Software tends to benefit from openness because, yes, it allows more people to find and fix bugs and holes. Knowing the software&#039;s source code does not necessarily allow you to &quot;game&quot; the program to the detriment of others. A search algorithm is not something that always benefits from an open source community providing feedback - there may or may not be flaws in Google&#039;s algorithm, but if they let everyone know all the details of it, everyone would be able to use sneaky tricks to game the system to get ahead.</description>
		<content:encoded><![CDATA[<p>@10</p>
<p>Aurini (and many others), you are conflating Google&#8217;s search algorithm with a piece of software. Software tends to benefit from openness because, yes, it allows more people to find and fix bugs and holes. Knowing the software&#8217;s source code does not necessarily allow you to &#8220;game&#8221; the program to the detriment of others. A search algorithm is not something that always benefits from an open source community providing feedback &#8211; there may or may not be flaws in Google&#8217;s algorithm, but if they let everyone know all the details of it, everyone would be able to use sneaky tricks to game the system to get ahead.</p>
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		<title>By: Anonymous</title>
		<link>http://boingboing.net/2009/12/22/dear-google-you-keep.html#comment-673045</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-673045</guid>
		<description>Google can do no evil in my book. Why? One big fat kick A word. Nanosolar baby!!!!!




</description>
		<content:encoded><![CDATA[<p>Google can do no evil in my book. Why? One big fat kick A word. Nanosolar baby!!!!!</p>
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		<title>By: Anonymous</title>
		<link>http://boingboing.net/2009/12/22/dear-google-you-keep.html#comment-672799</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-672799</guid>
		<description>Open Systems are not the same as Open Source, people.

Read the article. It says Open Systems, Open Standards: use these always, without exception (and where there is no standard, create your own, and make it open for everyone else). Open Source: all developments are presumed to be open source-able until proven otherwise.

This is the polar opposite of the way most large corporations guide their developers. In most large organisations, the standing orders are &quot;whenever you develop something, always consider if it should be patented&quot;.

</description>
		<content:encoded><![CDATA[<p>Open Systems are not the same as Open Source, people.</p>
<p>Read the article. It says Open Systems, Open Standards: use these always, without exception (and where there is no standard, create your own, and make it open for everyone else). Open Source: all developments are presumed to be open source-able until proven otherwise.</p>
<p>This is the polar opposite of the way most large corporations guide their developers. In most large organisations, the standing orders are &#8220;whenever you develop something, always consider if it should be patented&#8221;.</p>
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		<title>By: dculberson</title>
		<link>http://boingboing.net/2009/12/22/dear-google-you-keep.html#comment-672551</link>
		<dc:creator>dculberson</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-672551</guid>
		<description>If they opened the search code, there &lt;i&gt;might&lt;/i&gt; be temporary pain from people gaming the system, but that would be buttoned up really quickly and in the long term the search experience would be far, far better.

As Rob says, this is not about protecting users, it&#039;s about protecting revenue.  Which is &lt;b&gt;fine&lt;/b&gt;, but just tell the damn truth.  It&#039;s not that complicated or difficult.</description>
		<content:encoded><![CDATA[<p>If they opened the search code, there <i>might</i> be temporary pain from people gaming the system, but that would be buttoned up really quickly and in the long term the search experience would be far, far better.</p>
<p>As Rob says, this is not about protecting users, it&#8217;s about protecting revenue.  Which is <b>fine</b>, but just tell the damn truth.  It&#8217;s not that complicated or difficult.</p>
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		<title>By: Anonymous</title>
		<link>http://boingboing.net/2009/12/22/dear-google-you-keep.html#comment-672558</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-672558</guid>
		<description>&quot;How odd that of all the products Google would be forced to keep proprietary by its commitment to an open internet, it just happens to be the ones that make it all of its money.&quot;

Circular reasoning. It&#039;s possible they&#039;d make much more money by keeping some of their open products closed. Admittedly, none comes to mind, but 10 years ago, who thought there was money in search?</description>
		<content:encoded><![CDATA[<p>&#8220;How odd that of all the products Google would be forced to keep proprietary by its commitment to an open internet, it just happens to be the ones that make it all of its money.&#8221;</p>
<p>Circular reasoning. It&#8217;s possible they&#8217;d make much more money by keeping some of their open products closed. Admittedly, none comes to mind, but 10 years ago, who thought there was money in search?</p>
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		<title>By: Anonymous</title>
		<link>http://boingboing.net/2009/12/22/dear-google-you-keep.html#comment-674867</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-674867</guid>
		<description>Ah, &quot;The meaning of open&quot;. I must admit, i&#039;m a little confused by the term, as Google uses it.

Do they mean &quot;open&quot; as in the Android Market, where users can not download the client or can not access it if their Android phone or device doesn&#039;t come with it pre-installed - i assume that means the manufacturers paid Google for that right, or that Google means to get money from the future manufacturers?

Or do they mean &quot;open&quot; as in sending C&amp;D letters to developers that make their products better and more useful?</description>
		<content:encoded><![CDATA[<p>Ah, &#8220;The meaning of open&#8221;. I must admit, i&#8217;m a little confused by the term, as Google uses it.</p>
<p>Do they mean &#8220;open&#8221; as in the Android Market, where users can not download the client or can not access it if their Android phone or device doesn&#8217;t come with it pre-installed &#8211; i assume that means the manufacturers paid Google for that right, or that Google means to get money from the future manufacturers?</p>
<p>Or do they mean &#8220;open&#8221; as in sending C&#038;D letters to developers that make their products better and more useful?</p>
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		<title>By: hep cat</title>
		<link>http://boingboing.net/2009/12/22/dear-google-you-keep.html#comment-672567</link>
		<dc:creator>hep cat</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-672567</guid>
		<description>&quot;Last time I checked, Google search doesn&#039;t search web page source code. &quot;

They used to at one time , but putting search terms into the code became a way to spam the results so Google stopped letting you search for things like javascript routines. 

It&#039;s a drag if you are looking to find code, but not so much if you are looking for documentation.

</description>
		<content:encoded><![CDATA[<p>&#8220;Last time I checked, Google search doesn&#8217;t search web page source code. &#8221;</p>
<p>They used to at one time , but putting search terms into the code became a way to spam the results so Google stopped letting you search for things like javascript routines. </p>
<p>It&#8217;s a drag if you are looking to find code, but not so much if you are looking for documentation.</p>
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		<title>By: zikzak</title>
		<link>http://boingboing.net/2009/12/22/dear-google-you-keep.html#comment-672575</link>
		<dc:creator>zikzak</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-672575</guid>
		<description>Google isn&#039;t in the business of telling the truth, any more than they&#039;re in the business of benefiting the internet or humanity in general.  They&#039;re in the business of business: getting the paper by any means necessary.  Principles and slogans are just convenient decorations.

That&#039;s not to say the heads of Google are bad people - this is just how capitalism works.  It reduces everyones ideals and aspirations to functions of a market equation, and usually forces us to drop them in favor of better performance.  There&#039;s no reason to believe Google would be any different, and there&#039;s no reason to believe we would do any different in their position.

Doesn&#039;t mean they should get a free pass, but as the dozens of unimpressed commenters demonstrate, the problem is deeply systemic.</description>
		<content:encoded><![CDATA[<p>Google isn&#8217;t in the business of telling the truth, any more than they&#8217;re in the business of benefiting the internet or humanity in general.  They&#8217;re in the business of business: getting the paper by any means necessary.  Principles and slogans are just convenient decorations.</p>
<p>That&#8217;s not to say the heads of Google are bad people &#8211; this is just how capitalism works.  It reduces everyones ideals and aspirations to functions of a market equation, and usually forces us to drop them in favor of better performance.  There&#8217;s no reason to believe Google would be any different, and there&#8217;s no reason to believe we would do any different in their position.</p>
<p>Doesn&#8217;t mean they should get a free pass, but as the dozens of unimpressed commenters demonstrate, the problem is deeply systemic.</p>
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		<title>By: Moriarty</title>
		<link>http://boingboing.net/2009/12/22/dear-google-you-keep.html#comment-672576</link>
		<dc:creator>Moriarty</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-672576</guid>
		<description>Search and ads isn&#039;t just how Google makes money, it&#039;s how most websites make money. Making them as hard as possible to exploit keeps the playing field level, as well as making them more useful to the people using them, by &quot;promoting choice and competition.&quot; Makes sense to me.

Also, being a fan of all the free, no-obligation, open stuff Google gives me, I might say their secure revenue stream is itself indirectly but greatly beneficial to an open internet. I mean, until they officially become evil.</description>
		<content:encoded><![CDATA[<p>Search and ads isn&#8217;t just how Google makes money, it&#8217;s how most websites make money. Making them as hard as possible to exploit keeps the playing field level, as well as making them more useful to the people using them, by &#8220;promoting choice and competition.&#8221; Makes sense to me.</p>
<p>Also, being a fan of all the free, no-obligation, open stuff Google gives me, I might say their secure revenue stream is itself indirectly but greatly beneficial to an open internet. I mean, until they officially become evil.</p>
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		<title>By: zyodei</title>
		<link>http://boingboing.net/2009/12/22/dear-google-you-keep.html#comment-672585</link>
		<dc:creator>zyodei</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-672585</guid>
		<description>It&#039;s an interesting argument you make. I find one central problem with it:

In D&amp;D, everyone is playing to win largely the same prize. Get the treasure, slay the dragon, etc.

In the Internet, people have disparate goals. People develop web sites for all sorts of reasons. Some people are playing the game, some aren&#039;t. Most top hits on google aren&#039;t due to SEO, but rather just good content and popularity.

However, if the search code were made public, the tilt of what Google pointed at would be shifted massively towards those people who took the time to study and understand the algorithms, and away from the organically good ranking content. 

In a good example of game theory, web sites in competitive fields would have to devote more and more of their time to this SEO with diminishing results. 

The end result would be less organic relevance of top results and people spending ever more of their finite time and resources trying to game the system instead of creating valuable content.

I&#039;m all for open source, having recently zapped the windows partition on my only PC. And I&#039;m not exactly Google&#039;s #1 fan. But, google has both a right and a very good justification to keep some of these core technologies secret.</description>
		<content:encoded><![CDATA[<p>It&#8217;s an interesting argument you make. I find one central problem with it:</p>
<p>In D&#038;D, everyone is playing to win largely the same prize. Get the treasure, slay the dragon, etc.</p>
<p>In the Internet, people have disparate goals. People develop web sites for all sorts of reasons. Some people are playing the game, some aren&#8217;t. Most top hits on google aren&#8217;t due to SEO, but rather just good content and popularity.</p>
<p>However, if the search code were made public, the tilt of what Google pointed at would be shifted massively towards those people who took the time to study and understand the algorithms, and away from the organically good ranking content. </p>
<p>In a good example of game theory, web sites in competitive fields would have to devote more and more of their time to this SEO with diminishing results. </p>
<p>The end result would be less organic relevance of top results and people spending ever more of their finite time and resources trying to game the system instead of creating valuable content.</p>
<p>I&#8217;m all for open source, having recently zapped the windows partition on my only PC. And I&#8217;m not exactly Google&#8217;s #1 fan. But, google has both a right and a very good justification to keep some of these core technologies secret.</p>
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		<title>By: Aloisius</title>
		<link>http://boingboing.net/2009/12/22/dear-google-you-keep.html#comment-672346</link>
		<dc:creator>Aloisius</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-672346</guid>
		<description>I&#039;ve always thought Google&#039;s motto of &quot;Don&#039;t be evil&quot; is a long way from &quot;Be good.&quot;</description>
		<content:encoded><![CDATA[<p>I&#8217;ve always thought Google&#8217;s motto of &#8220;Don&#8217;t be evil&#8221; is a long way from &#8220;Be good.&#8221;</p>
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		<title>By: mdh</title>
		<link>http://boingboing.net/2009/12/22/dear-google-you-keep.html#comment-672603</link>
		<dc:creator>mdh</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-672603</guid>
		<description>etho, I think your point really breaks down when you turn the argument away from what words google uses, and towards what words I should use. 

And yes, they should use &#039;closed&#039; rather than &#039;open&#039;. To make my point really really clear -&gt; &quot;Mostly not a rapist&quot; is still &quot;a rapist&quot;. Or if you prefer a less obnoxious approach &quot;mostly bug free&quot; is still &quot;buggy&quot;.

&lt;i&gt;You seem to view it as a hard edged dichotomy between a utopian, free-code collective where every piece of software is open to everyone, and a villainous, clenched-fist monolith of corporate tyranny. I don&#039;t think those are our only options, though.&lt;/i&gt;

Where do I sem to believe that? I&#039;m just being a fascist about people using sunny words to hide their motives. I&#039;m not saying they&#039;re evil... I&#039;m just saying they&#039;re patting themslves on the backs a bit too hard while missing the mark they&#039;re bragging about hitting.

Not unlike how I feel about people using &quot;free country&quot; to describe a nation who deprives people of due process. 

It IS semantics, but those are important, ESPECIALLY to a computer company. GIGO, after all.  




</description>
		<content:encoded><![CDATA[<p>etho, I think your point really breaks down when you turn the argument away from what words google uses, and towards what words I should use. </p>
<p>And yes, they should use &#8216;closed&#8217; rather than &#8216;open&#8217;. To make my point really really clear -> &#8220;Mostly not a rapist&#8221; is still &#8220;a rapist&#8221;. Or if you prefer a less obnoxious approach &#8220;mostly bug free&#8221; is still &#8220;buggy&#8221;.</p>
<p><i>You seem to view it as a hard edged dichotomy between a utopian, free-code collective where every piece of software is open to everyone, and a villainous, clenched-fist monolith of corporate tyranny. I don&#8217;t think those are our only options, though.</i></p>
<p>Where do I sem to believe that? I&#8217;m just being a fascist about people using sunny words to hide their motives. I&#8217;m not saying they&#8217;re evil&#8230; I&#8217;m just saying they&#8217;re patting themslves on the backs a bit too hard while missing the mark they&#8217;re bragging about hitting.</p>
<p>Not unlike how I feel about people using &#8220;free country&#8221; to describe a nation who deprives people of due process. </p>
<p>It IS semantics, but those are important, ESPECIALLY to a computer company. GIGO, after all.  </p>
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		<title>By: Anonymous</title>
		<link>http://boingboing.net/2009/12/22/dear-google-you-keep.html#comment-672865</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-672865</guid>
		<description>@Rob, read Google&#039;s post again, they admit they&#039;re a company and need to make money. Their point in the paragraph you quoted is valid, by keeping GMail/etc app closed they force competition to make something better from scratch, take Etherpad vs GDocs former Writely for example, if it was a stripped down version of the OSS GDocs they&#039;d probably focus on features/something other than the base technology.

Not all google acquisitions have a similar story/purpose, take reCaptcha for example, lol.</description>
		<content:encoded><![CDATA[<p>@Rob, read Google&#8217;s post again, they admit they&#8217;re a company and need to make money. Their point in the paragraph you quoted is valid, by keeping GMail/etc app closed they force competition to make something better from scratch, take Etherpad vs GDocs former Writely for example, if it was a stripped down version of the OSS GDocs they&#8217;d probably focus on features/something other than the base technology.</p>
<p>Not all google acquisitions have a similar story/purpose, take reCaptcha for example, lol.</p>
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		<title>By: mdh</title>
		<link>http://boingboing.net/2009/12/22/dear-google-you-keep.html#comment-672610</link>
		<dc:creator>mdh</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-672610</guid>
		<description>&lt;i&gt;As Rob says, this is not about protecting users, it&#039;s about protecting revenue. Which is fine, but just tell the damn truth. It&#039;s not that complicated or difficult.&lt;/i&gt;

exactly. 

But in a world where the public&#039;s spending for a debased holy day makes or breaks the entire economy a lie has to be a REALLY BIG LIE for it to be called a lie, and honesty has to be coated in sugar for it to be anything other than an attack.</description>
		<content:encoded><![CDATA[<p><i>As Rob says, this is not about protecting users, it&#8217;s about protecting revenue. Which is fine, but just tell the damn truth. It&#8217;s not that complicated or difficult.</i></p>
<p>exactly. </p>
<p>But in a world where the public&#8217;s spending for a debased holy day makes or breaks the entire economy a lie has to be a REALLY BIG LIE for it to be called a lie, and honesty has to be coated in sugar for it to be anything other than an attack.</p>
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		<title>By: Ian_McLoud</title>
		<link>http://boingboing.net/2009/12/22/dear-google-you-keep.html#comment-672355</link>
		<dc:creator>Ian_McLoud</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-672355</guid>
		<description>I&#039;m A-OK with them keeping their search algorithms a secret. The humungous revenue they generate from profitable endeavors has helped to bring me gMail, google maps, google voice, and the ability to use google as a verb. 

Is this post a statement of fact or a condemnation?

Sure open source is great. All of my primary programs (except my OS) are open source: FireFox, ThunderBird, Filezilla, VLC, Open Office. But just because I love getting open source software, that works excellently, for free - doesn&#039;t mean I think all code should be public/free.</description>
		<content:encoded><![CDATA[<p>I&#8217;m A-OK with them keeping their search algorithms a secret. The humungous revenue they generate from profitable endeavors has helped to bring me gMail, google maps, google voice, and the ability to use google as a verb. </p>
<p>Is this post a statement of fact or a condemnation?</p>
<p>Sure open source is great. All of my primary programs (except my OS) are open source: FireFox, ThunderBird, Filezilla, VLC, Open Office. But just because I love getting open source software, that works excellently, for free &#8211; doesn&#8217;t mean I think all code should be public/free.</p>
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		<title>By: eain</title>
		<link>http://boingboing.net/2009/12/22/dear-google-you-keep.html#comment-672357</link>
		<dc:creator>eain</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-672357</guid>
		<description>It&#039;s not a matter of evil and good.

Don&#039;t get me wrong, I&#039;m almost always a proponent of open-source.  But I have to admit that it makes sense that they want to keep their revenue generators close to the vest.

If they opened up Google Search, then people would immediately know how to game the system to get their pages at the forefront of the search lists.  And if they opened up Google Ads, people would immediately know how to game the system to illegitimately pay less or get paid more.

Now, it could be said that if they built their products well enough, those events could be avoided, certainly.  But I don&#039;t blame them for taking extra care.</description>
		<content:encoded><![CDATA[<p>It&#8217;s not a matter of evil and good.</p>
<p>Don&#8217;t get me wrong, I&#8217;m almost always a proponent of open-source.  But I have to admit that it makes sense that they want to keep their revenue generators close to the vest.</p>
<p>If they opened up Google Search, then people would immediately know how to game the system to get their pages at the forefront of the search lists.  And if they opened up Google Ads, people would immediately know how to game the system to illegitimately pay less or get paid more.</p>
<p>Now, it could be said that if they built their products well enough, those events could be avoided, certainly.  But I don&#8217;t blame them for taking extra care.</p>
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		<title>By: unicorn breath</title>
		<link>http://boingboing.net/2009/12/22/dear-google-you-keep.html#comment-672359</link>
		<dc:creator>unicorn breath</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-672359</guid>
		<description>yeah.. uh, that doesn&#039;t seem wildly unreasonable to me.</description>
		<content:encoded><![CDATA[<p>yeah.. uh, that doesn&#8217;t seem wildly unreasonable to me.</p>
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		<title>By: teapot</title>
		<link>http://boingboing.net/2009/12/22/dear-google-you-keep.html#comment-672362</link>
		<dc:creator>teapot</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-672362</guid>
		<description>I heard its all a plan to take over the world...</description>
		<content:encoded><![CDATA[<p>I heard its all a plan to take over the world&#8230;</p>
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		<title>By: Anonymous</title>
		<link>http://boingboing.net/2009/12/22/dear-google-you-keep.html#comment-672364</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-672364</guid>
		<description>um, why is that odd?</description>
		<content:encoded><![CDATA[<p>um, why is that odd?</p>
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		<title>By: Anonymous</title>
		<link>http://boingboing.net/2009/12/22/dear-google-you-keep.html#comment-672366</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-672366</guid>
		<description>It&#039;s interesting, with all the recent talk at google about how unimportant anonymity is, that their &quot;open&quot;-ness is quite selective. What a luxury.</description>
		<content:encoded><![CDATA[<p>It&#8217;s interesting, with all the recent talk at google about how unimportant anonymity is, that their &#8220;open&#8221;-ness is quite selective. What a luxury.</p>
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		<title>By: squidfood</title>
		<link>http://boingboing.net/2009/12/22/dear-google-you-keep.html#comment-672368</link>
		<dc:creator>squidfood</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-672368</guid>
		<description>With the amount of energy and money that goes into gaming the google rankings I think they&#039;re 100% right --  it&#039;s better for the user if the exact algorithms aren&#039;t floating around to game.</description>
		<content:encoded><![CDATA[<p>With the amount of energy and money that goes into gaming the google rankings I think they&#8217;re 100% right &#8212;  it&#8217;s better for the user if the exact algorithms aren&#8217;t floating around to game.</p>
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		<title>By: Prospero761</title>
		<link>http://boingboing.net/2009/12/22/dear-google-you-keep.html#comment-672372</link>
		<dc:creator>Prospero761</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-672372</guid>
		<description>Honestly, would any company in any industry be expected to share its trade secrets? I feel sorry for those who think the big internet companies are part of vast conspiracy to control us with personal information. True privacy and anonymity were all but gone 20 years ago, anyway (started by the credit card industry, NOT the internet). Even the oldest of our living citizens most of whom have no internet access) can be found referenced somewhere online. I love Open-Source and Fair Use Laws, but I also believe a company has a right to protect its profits. You also failed mention that Google has pledged $20M  in charitable donations this Christmas, to be distributed among some 2 dozen organizations, world-wide. And no, I am NOT a Google employee.</description>
		<content:encoded><![CDATA[<p>Honestly, would any company in any industry be expected to share its trade secrets? I feel sorry for those who think the big internet companies are part of vast conspiracy to control us with personal information. True privacy and anonymity were all but gone 20 years ago, anyway (started by the credit card industry, NOT the internet). Even the oldest of our living citizens most of whom have no internet access) can be found referenced somewhere online. I love Open-Source and Fair Use Laws, but I also believe a company has a right to protect its profits. You also failed mention that Google has pledged $20M  in charitable donations this Christmas, to be distributed among some 2 dozen organizations, world-wide. And no, I am NOT a Google employee.</p>
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		<title>By: Aurini</title>
		<link>http://boingboing.net/2009/12/22/dear-google-you-keep.html#comment-672374</link>
		<dc:creator>Aurini</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-672374</guid>
		<description>(Edit: I just noticed eain and unicorn breath&#039;s comments - this is sort of in reply to them)

To be fair, the following two sentences do somewhat justify this statement:

&gt;&gt;The search and advertising markets are already highly competitive with very low switching costs, so users and advertisers already have plenty of choice and are not locked in. Not to mention the fact that opening up these systems would allow people to &quot;game&quot; our algorithms to manipulate search and ads quality rankings, reducing our quality for everyone.&lt;&lt;

On the surface this reasoning seems to make sense, even if the person making the argument has outside motivations, but I&#039;ve been reading alot of Schneier lately (http://www.schneier.com/).  The first thought that springs to mind is whether or not this is the locksmith&#039;s code of silence all over again?  Namely that if Google keeps its algorithm secret your average user has the presumption of fairness and is confidant that noone is juking it - while in reality there are most certainly people that have figured it out, and to them the system is no more difficult than a two-pin tumbler, something I&#039;ve picked with home-made aluminum tools.

If they open-sourced this code then hackers and mathematicians would have a chance to analyze and point out flaws; website owners would be able to detect whether they were being given fair-play or not; and any black hats out there would find successive patches ruining their fun, patches developed by online communities, not just the limited staff at Google.

As an analogy, I like to think of it as D&amp;D - the best way to prevent cheating is if all of the players know all of the rules for everybody else.

The real argument behind all of this, is that since (presumably) these algorythms can&#039;t be patented, for Google to release them would give their competitors an unfair advantage.  They&#039;ve busted their asses to make a good search engine, and I don&#039;t really mind if they&#039;re the only ones to profit from it.  Same as the Drug companies, as far as I&#039;m concerned - all the power to them.

So all of this is fine... but I really don&#039;t like the mendaciousness to all of it.  Aloisius is right: &quot;Do no Evil&quot; is not the same motto as &quot;Do Good&quot;.</description>
		<content:encoded><![CDATA[<p>(Edit: I just noticed eain and unicorn breath&#8217;s comments &#8211; this is sort of in reply to them)</p>
<p>To be fair, the following two sentences do somewhat justify this statement:</p>
<p>>>The search and advertising markets are already highly competitive with very low switching costs, so users and advertisers already have plenty of choice and are not locked in. Not to mention the fact that opening up these systems would allow people to &#8220;game&#8221; our algorithms to manipulate search and ads quality rankings, reducing our quality for everyone.< <</p>
<p>On the surface this reasoning seems to make sense, even if the person making the argument has outside motivations, but I've been reading alot of Schneier lately (<a href="http://www.schneier.com/" rel="nofollow">http://www.schneier.com/).  The first thought that springs to mind is whether or not this is the locksmith&#8217;s code of silence all over again?  Namely that if Google keeps its algorithm secret your average user has the presumption of fairness and is confidant that noone is juking it &#8211; while in reality there are most certainly people that have figured it out, and to them the system is no more difficult than a two-pin tumbler, something I&#8217;ve picked with home-made aluminum tools.</p>
<p>If they open-sourced this code then hackers and mathematicians would have a chance to analyze and point out flaws; website owners would be able to detect whether they were being given fair-play or not; and any black hats out there would find successive patches ruining their fun, patches developed by online communities, not just the limited staff at Google.</p>
<p>As an analogy, I like to think of it as D&#038;D &#8211; the best way to prevent cheating is if all of the players know all of the rules for everybody else.</p>
<p>The real argument behind all of this, is that since (presumably) these algorythms can&#8217;t be patented, for Google to release them would give their competitors an unfair advantage.  They&#8217;ve busted their asses to make a good search engine, and I don&#8217;t really mind if they&#8217;re the only ones to profit from it.  Same as the Drug companies, as far as I&#8217;m concerned &#8211; all the power to them.</p>
<p>So all of this is fine&#8230; but I really don&#8217;t like the mendaciousness to all of it.  Aloisius is right: &#8220;Do no Evil&#8221; is not the same motto as &#8220;Do Good&#8221;.</p>
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		<title>By: Anonymous</title>
		<link>http://boingboing.net/2009/12/22/dear-google-you-keep.html#comment-672375</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-672375</guid>
		<description>they also seems quite a long way from &#039;don&#039;t be bad&#039;. 

has anyone here read their books settlement? </description>
		<content:encoded><![CDATA[<p>they also seems quite a long way from &#8216;don&#8217;t be bad&#8217;. </p>
<p>has anyone here read their books settlement? </p>
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		<title>By: mdh</title>
		<link>http://boingboing.net/2009/12/22/dear-google-you-keep.html#comment-672379</link>
		<dc:creator>mdh</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-672379</guid>
		<description>&lt;i&gt;In many cases, most notably our search and ads products, opening up the code would not contribute to these goals and would actually hurt users.&lt;/i&gt;

users, a.k.a. the unwashed masses. 
</description>
		<content:encoded><![CDATA[<p><i>In many cases, most notably our search and ads products, opening up the code would not contribute to these goals and would actually hurt users.</i></p>
<p>users, a.k.a. the unwashed masses. </p>
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		<title>By: asuffield</title>
		<link>http://boingboing.net/2009/12/22/dear-google-you-keep.html#comment-672381</link>
		<dc:creator>asuffield</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-672381</guid>
		<description>Do we need to be reminded that the whole &quot;don&#039;t be evil&quot; thing is just a guideline, and is interpreted to mean &quot;don&#039;t be evil for no good reason&quot;? They&#039;re quite happy to accept &quot;lesser of two evils&quot; (see their policy on China).</description>
		<content:encoded><![CDATA[<p>Do we need to be reminded that the whole &#8220;don&#8217;t be evil&#8221; thing is just a guideline, and is interpreted to mean &#8220;don&#8217;t be evil for no good reason&#8221;? They&#8217;re quite happy to accept &#8220;lesser of two evils&#8221; (see their policy on China).</p>
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		<title>By: RioMcT</title>
		<link>http://boingboing.net/2009/12/22/dear-google-you-keep.html#comment-672382</link>
		<dc:creator>RioMcT</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-672382</guid>
		<description>I think the people who are most upset about Google&#039;s secrets are the cyber-libertarians who think all information (in order of importantance; music, movies and t.v. shows) should be free.</description>
		<content:encoded><![CDATA[<p>I think the people who are most upset about Google&#8217;s secrets are the cyber-libertarians who think all information (in order of importantance; music, movies and t.v. shows) should be free.</p>
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