Suicide food logo -- Pekingeend Duck


Another mouth-watering food product label from the Suicide Food blog: A mama duck serving her plucked baby on a platter. It's even better when you pretend the mama is shedding a tear.

Other winning graphics from Suicide Food:

201001041550 Happy pigs board truck to slaughterhouse.

201001041552 Flirtatious fish enjoys mustard bukkake.

201001041553 Pig doesn't seem to mind knife and fork in its back.

201001041555 Headless plucked chickens try out Kama Sutra positions.

Pekingeend Duck


  1. If any poster thus far had actually smelt the fear of animals crowded into biiig trucks on their way to the slaughterhouse, then they wouldn’t be so sophisticated about the necessary evils done to animala these days. It’s an industry sure and we are so many, we humans and we like our meat (I’m not a vegetarian)but I have coffee in a shop on the main highway and can not go there these days as the stench and the way the anumals are crammed in , and I mean CRAMMED, is unbearable and their poor dumb acceptance of their fate! I am not a bleeding heart and can not come up wuth a solution but there must be one. As John Lennon said, and this is not verbatim, “if a thing can be done, we can find a way”.

    1. @glory bee,
      “I am not a bleeding heart and can not come up (with) a solution but there must be one… I’m not a vegetarian“.

      Sound like you found the solution, but are avoiding it.
      For the record: I am a vegetarian, but have no problem with others eating meat – as long as they understand where it comes from.

    2. Glory Bee: “If any poster thus far had actually smelt the fear of animals crowded into biiig trucks on their way to the slaughterhouse…”

      Wait, so Bees CAN smell fear!

  2. OK, that illo is pretty sick, as are some of the others. But Suicide Food is apparently written by slavering PETAphiles. The fanatical, sarcastic, outraged tone of their commentary is hilarious in itself.

    Also (and this annoyed me more) they don’t seem to recognize that keeping animals happy and comfortable on their way to be slaughtered is better than tormenting them their entire lives.

  3. What a well-written and fascinating blog. (At least the part I read — there are many more of these posters on the linked site.) I didn’t see the tone as fanatical at all, but rather humorously critical– but then, I basically agree that the ‘happy cartoon animals advertising meat products’ trope is ridiculous. (Though it’s just harmless fun, and I do enjoy meat.)

    We need to figure out how to culture meat in vats. I know people are working on it — it will be so cool when they succeed! BTW, if you’re working on something like that, I’d be interested in talking to you.

    1. OK, I like ‘PETArds’ even better than ‘PETAphiles’.

      I bow to you. Might as well, since I’m totally stealing ‘PETArds’!!!

  4. As a vegetarian, I think that all meat eaters should have the experience of
    slaughtering animals, just to know where it comes from.

    I had to kill my ducks last week, and it was a really valuable experience, that made me reflect on all the crap meat I ate in the past. It didn’t really put me off meat in particular, but reinforced in me the belief that we should know where our meat comes from, and be connected with the process. I killed them with love and respect, and they didn’t really have mortal terror in their eyes…It’s something everyone who eats meat should experience.

    Even hunting is infinitely better than eating an anonymous slab of meat. The important thing is the connection with the animal that you are eating.

    I really feel it’s a crime of willful ignorance to eat factory farmed meat. If you eat an animal, you should know where it came from, and it is your responsibility to do your due diligence to ensure that it was not the subject of cruelty in its life.

    1. As a vegetarian, I think that all meat eaters should have the experience of
      slaughtering animals, just to know where it comes from.

      As a non-vegetarian, I used to think the same thing, but I don’t anymore.
      Do you think any meat eater doesn’t know that meat comes from animals? Here’s a thought: do you think that people who have killed and/or butchered their own meat really have more insight into the personal, social, and environmental politics of meat eating?

      I’d say: probably not. It’s just as easy to have different interpretations of an experience (especially an isolated one) as it is to have different interpretations of second-hand knowledge.

      Maybe the infrequent slaughterer unreasonably generalizes his experience to the meat industry as a whole. Maybe she, having been raised in a culture where regular people don’t do much of this, attaches more psychological import and meaning to the event than is actually warranted. Or maybe they, squeamish about blood and viscera to begin with, find the experience just confirms their initial suspicions.

      Also, pragmatically speaking, I don’t need to know where my food comes from. That’s the great thing about living in a large, successful society! I can specialize on other things. I also don’t need to know to predict the weather, or how to make an antibiotic poultice out of plant roots. Have we lost something for not being ‘more in touch’ with nature? Maybe. But on the other hand, we can build skyscrapers and planes and computers; communicate in ways inconceivable to the best minds of even a generation ago; heal the sick and feed the hungry with unprecedented efficiency.

      (Aside: I’ve helped my dad butcher deer and waterfowl before. My chief impression was that it is much more physically demanding work than you might expect. Also, doesn’t smell that great.)

  5. I have a small collection of old cookbooks, and I noticed one in particular (Wolf in Chef’s Clothing, 1950) has a lot of this going on, especially with pigs. I’ve commented about it to several friends how I think it’s a tad disturbing to see a jolly little piggie frolicking with pork chops on a plate, but noone else seemed to think it was weird.

    So thank you boingboing for affirming what I always thought–yes, it is effed up.

  6. Yeah, that reminds me of when Kentucky Fried Chicken was using Foghorn Leghorn to advertise some years back. Thought that smacked a bit of cannibalism…

    BTW, I’m a vegetarian and I don’t give a rat’s ass what you eat–it’s your body and your mind and it’s up to you to figure out how and in what way your daily nutritional intake contributes to the global economy.

  7. carol j. adams wrote a book titled “the sexual politics of meat” wherein she looks at advertisements for meat that compare the female body to cuts of meat and vice versa. it is a fascinating read. i saw a talk she gave about ten years ago and i have often thought about it.

  8. “Come with me, Billy, to the Killing Floor!!!”

    “mmm mmm MMM now doesn’t that make you ready to devour a giant New York Steak!?”


    Back when I was in High School, there was a local eatery that mainly served fried chicken. It had a painting on the front window of a giant chicken eating from a bucket of chicken. The guy got a lot of complaints that it was disturbing and since it was HIS idea, and I think his artwork well he hated to take it down.

    I love the Hogs and the how to reduce injuries pamphlet. Boy, times have changed. Back then, though a lousy job, it was “A Job” which meant something, namely supporting a family, something that once you adjusted to you’d find pride in that you had a place in society. Nowadays, they scrape the bottom of the bottom for negative wages, and all PETA has to do is get guys who can pretend they are in the lowest of social orders and stand the work, and every single undercover investigation brings nausea, horror and pyscho sexual sadism to the media.

  9. There is a butcher shop in the “Little Italy” district near me, in Sydney, that displayed a wondrously crude mural of a cow cutting itself up into steaks.

  10. I always imagine Mr. Waffle as a chain smoking drunk who sold his brethren out for some cheap syrup when i see the sign. It is easy to imagine all the cartoon animals that sell their own kind as washed up actors full of self loathing.

  11. My favorite suicide food logo comes from a soon tubu (spicy tofu soup) place in L.A. The proper way to eat soon tubu is to crack a raw egg into it while it’s still boiling. The table placards/menus all had a drawing of smily-faced eggs taking a dip in the soup bowl as though it were a hot tub. Always cracked me up (no egg pun intended!).

  12. How can these people look at the chickensutra, my goodness, and then self-righteously proclaim that “Suicide Food is not funny?”

    Because it so very clearly IS.

    1. This is the kind of thing that tests whether someone has an actual sense of humor. Many people believe they have a sense of humor because they can laugh at jokes, which are intentionally funny. Seems to me the real test comes in situations like this, which could be either gruesome or humorous: If you can laugh at these, then you have a sense of humor.

      (Another key test is the ability to laugh genuinely at one’s own mistakes.)

  13. Being raised in the south, I was always taught that the more anthropomorphic and cannibalistic a BBQ joint’s sign, the better the food. The pig’s gotta be in the sauce, ladling some onto himself, with a chunk of his belly on a fork, saying, “MMM MMM I’m tasty!”

    There’s a mural of a chicken, cow, and pig dancing to slaughter outside the former Chicago stockyards.

  14. The Usinger’s Sausage company in Milwaukee, Wisconsin has an outlet store with this beautifully painted 19th century mural along the top of the walls depicting little gnomes making sausage with text in rhyming German. In one part, they’re leading a pig off to its doom.

    The next section shows links and links of sausage hanging up. The pig looked so happy, like it knew it was going to be in the best sausage ever. Maybe it read a lot of Joseph Campbell.

  15. “As a vegetarian, I think that all meat eaters should have the experience of slaughtering animals, just to know where it comes from.”

    Old tired cliché is old.

  16. On Nando’s menu FAQ: “Q: Do we cater for vegetarians? A: Of course! all our chickens were vegetarian”

  17. I truly hope this blog is sarcastic- either way, as I go through the archives it keeps me laughing! And as a omnivore, I am more disturbed about what happens to meat (in particular, ground beef- ack, ammonia!) after it stops being an animal than before it, and also do not eat young animals for emotional reasons (see South Park’s “Fun With Veal”).

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