Danish tourism board produces video marketing Denmark as a country with drunk women who have unprotected sex with random tourists


In this video a Danish mother talks about her one-night stand with a foreign tourist. "We met one and half years ago when you were on vacation here. We went back to my house and we ended up having sex," says Karen. It looks real, but Karen is a fictional character played by an actor. The video was produced by VisitDenmark - a tax funded tourist organization.

Why would a tourist agency produce such a video? In Politiken, Dorte Kiilerich, CEO of VisitDenmark explains:

Karen's story shows that Denmark is a free place with space for you to be who you want. The film is good exposure for Danish self-sufficient and dignified women.

Politeken asked Ms. Kiilerich: "Why have you chosen to market Denmark as a country with drunk women who have unprotected sex with random tourists?"

Kiilerich's answer:

"That is not a story that I recognize. We're telling a nice and sweet story about a modern responsible woman, that lives in a free society and takes responsibility for her choices. And she uses a modern and social media."
Danish women as tourist attractions

(This all went down a few months ago, but I just read about it on Sociological Images)