Microsoft's ad agency Traffikemail@example.com produced this trailer for a godawful thriller based on Office 2010, a kind of 24 meets Enemy of the State thing. As a short comic film, it's a real success -- I laughed aloud at least twice -- but I'm not sure about its value as an advertisement. The humor is in-jokey, aimed at people who already know pretty much everything they need to know about Microsoft and its products and who tend to have their minds made up already (I haven't used Office since switching to the excellent OpenOffice.org years ago, and haven't missed it once; most of the Office users I know upgrade when they get a new version gratis with a new PC). So I suppose that this thing is meant to alert avid Office users to the existence of Office 2010, an hypothesis that is further borne out by the absence of any product info in the ad.
Still, if someone produced a video this funny for the next Ubuntu release, and managed to work in a couple of actual compelling sales messages aimed at proprietary OS users, I'd applaud.
When United CEO Oscar Munoz lied about Dr David Dao, slandering the passenger that was beaten unconscious as a direct result of his employees enacting the policies he put in place, he was acting in the knowledge that he would shortly be elevated to the Chairmanship of United’s board of directors.
Motherboard’s Joseph Cox continues his excellent reporting on Flexispy, a company that make “stalkerware” marketed to jealous spouses through a network of shady affiliates who feature dudes beating up their “cheating girlfriends” after catching them by sneaking spyware onto their devices.
In Canada’s hyper-concentrated and vertically integrated telcoms sector, data caps are a normal part of life; and where there are data-caps, there is cable company fuckery in the form of “”zero rating” — when your telcom sells you to online service providers, taking bribes not to count their service against your cap.
Even the most expensive pair of hi-fi headphones can’t match the feeling of bass rumbling through your body at a live show. That’s why music aficionados designed The Basslet, an accessory that reproduces that sensation from your wrist. Does it make your whole body shake with deep subs? Not really, because that would be terrifying, but […]
They probably just sleep a lot. But still, you can remotely keep an eye on them when you’re at work and missing them deeply with this HD monitor from Kodak.If you have a new puppy that destroys everything in sight, or you just want to be a little more security-conscious, this WiFi camera is a […]
Thinking of a business idea is the easy part. Doesn’t even have to be a “good” idea, you can still get people to throw money at a non-existent venture, but to do that you need to at least have something even resembling a viable business plan. Why doesn’t anyone do it then? Because building that semi-viable […]