Microsoft's ad agency Traffikfirstname.lastname@example.org produced this trailer for a godawful thriller based on Office 2010, a kind of 24 meets Enemy of the State thing. As a short comic film, it's a real success -- I laughed aloud at least twice -- but I'm not sure about its value as an advertisement. The humor is in-jokey, aimed at people who already know pretty much everything they need to know about Microsoft and its products and who tend to have their minds made up already (I haven't used Office since switching to the excellent OpenOffice.org years ago, and haven't missed it once; most of the Office users I know upgrade when they get a new version gratis with a new PC). So I suppose that this thing is meant to alert avid Office users to the existence of Office 2010, an hypothesis that is further borne out by the absence of any product info in the ad.
Still, if someone produced a video this funny for the next Ubuntu release, and managed to work in a couple of actual compelling sales messages aimed at proprietary OS users, I'd applaud.
In a deal reportedly worth “more than $30 million,” The New York Times announced today that it has purchased The Wirecutter and The Sweethome, consumer product review sites created by our friend Brian Lam. Congratulations, Brian and team! You built something amazing and we can’t wait to see what you do next.
A whistleblower has provided The Intercept with leaked documents about Endace, an obscure New Zealand company based in Auckland, revealing that the company — which received millions in government funding — developed the mass surveillance equipment used by the UK spy agency to engage in illegal mass surveillance on fiber-optic lines that traverse the UK, […]
When estimating his net worth, Pepe the Cheeto is apt to include a multibillion dollar valuation for the “Trump” brand-name; but new Trump Hotels will be called “Scion” hotels, “a nod to the Trump family and to the tremendous success it has had with its businesses, including Trump Hotels, while allowing for a clear distinction […]
Geek Fuel is a subscription delivery service that caters to those of us that love comics, gaming, and general geek culture. Every month, Geek Fuel will assemble a box of goodies with a value of $50 or over. The specific items are a mystery, but you’ll always get an exclusive t-shirt not found anywhere else, a full […]
If you like to DIY and you like helicopters, you’re going to really love the Flexbot Hexacopter Kit. This copter blows traditional models out of the water: it includes everything you need to actually build your own hexacopter, and then pilot it like a pro, too.The construction is complicated enough to give you a challenge, […]
This week’s top deals from the Boing Boing Store range from lobster to wine to desk organization. 1. Get Maine Lobster (50% Off)With these discounted packages from Get Maine Lobster, you can experience the sweet, fresh flavor of world-renowned Maine lobster right at your own dinner table. There are four options to choose from, each at […]