Microsoft's ad agency Traffikemail@example.com produced this trailer for a godawful thriller based on Office 2010, a kind of 24 meets Enemy of the State thing. As a short comic film, it's a real success -- I laughed aloud at least twice -- but I'm not sure about its value as an advertisement. The humor is in-jokey, aimed at people who already know pretty much everything they need to know about Microsoft and its products and who tend to have their minds made up already (I haven't used Office since switching to the excellent OpenOffice.org years ago, and haven't missed it once; most of the Office users I know upgrade when they get a new version gratis with a new PC). So I suppose that this thing is meant to alert avid Office users to the existence of Office 2010, an hypothesis that is further borne out by the absence of any product info in the ad.
Still, if someone produced a video this funny for the next Ubuntu release, and managed to work in a couple of actual compelling sales messages aimed at proprietary OS users, I'd applaud.
Philips has acquired Luciom, a French startup that makes Li-Fi products, which allow for very fast network connections over short distances by flickering an LED at speeds that are too fast to register on the human eye, and which can ever work in the dark by operating at low dimness settings the human eye perceives […]
Many insurers offer breaks to people who wear activity trackers that gather data on them; as Cathy “Mathbabe” O’Neil points out, the allegedly “anonymized’ data-collection is trivial to re-identify (so this data might be used against you), and, more broadly, the real business model for this data isn’t improving your health outcomes — it’s dividing […]
As the US government ramps up its insistence that visitors (and US citizens) unlock their devices and provide their social media accounts, the solution have run the gamut from extreme technological caution, abandoning mobile devices while traveling, or asking the government to rethink its policy. But Maciej Cegłowski has another solution: a “travel mode” for […]
DJI is the world’s leading designer and producer of easy-to-fly drones and aerial photography systems. If you’re a drone enthusiast, you want a DJI. If you know absolutely nothing about drones and think they’re weird, if you win a DJI you’re going to become a drone enthusiast.Enter this giveaway (for free, yes) and you’ll get a […]
Although there will never be a consensus about the best way to make coffee, any coffee connoisseur will agree that controlling the grind of your beans and balancing water temperature are the keys to a tasty cup. Since your plastic coffee pot doesn’t really allow for that kind of customization, going back to the French […]