It's been 18 months since O'Reilly, the world's largest publisher of tech books, stopped using DRM on its ebooks. In the intervening time, O'Reilly's ebook sales have increased by 104 percent
. Now, when you talk about ebooks and DRM, there's always someone who'll say, "But what about [textbooks|technical books|RPG manuals]? Their target audience is so wired and online, why wouldn't they just copy the books without paying? They've all got the technical know-how."
So much for that theory.
Instead, expect to hear DRM apologists (either DRM vendors or technologically naive people in publishing who believe what DRM vendors tell them) now saying, "Oh sure, it works for O'Reilly, but those are tech books. Regular trade books can't possibly work the same way!"
During the past 18 months we've seen a dramatic shift in customer preference from print to digital when looking at sales from oreilly.com, which is a substantial sales channel for us. And looking across all of our sales channels for individual ebooks -- including mobile apps -- 2009 ebook revenue was up a staggering 104% on 2008 (which was more than 50% above 2007).
2009 O'Reilly Ebook Revenue up 104%
Philips has acquired Luciom, a French startup that makes Li-Fi products, which allow for very fast network connections over short distances by flickering an LED at speeds that are too fast to register on the human eye, and which can ever work in the dark by operating at low dimness settings the human eye perceives […]
Many insurers offer breaks to people who wear activity trackers that gather data on them; as Cathy “Mathbabe” O’Neil points out, the allegedly “anonymized’ data-collection is trivial to re-identify (so this data might be used against you), and, more broadly, the real business model for this data isn’t improving your health outcomes — it’s dividing […]
As the US government ramps up its insistence that visitors (and US citizens) unlock their devices and provide their social media accounts, the solution have run the gamut from extreme technological caution, abandoning mobile devices while traveling, or asking the government to rethink its policy. But Maciej Cegłowski has another solution: a “travel mode” for […]
Although there will never be a consensus about the best way to make coffee, any coffee connoisseur will agree that controlling the grind of your beans and balancing water temperature are the keys to a tasty cup. Since your plastic coffee pot doesn’t really allow for that kind of customization, going back to the French […]
Not all hackers are malicious information thieves—white-hat ethical hackers work with technology companies to ensure the security of their computer systems and user data. With all of today’s high-profile data breaches, ethical hackers are in considerable demand. To learn these critical skills and break into the high-paying cyber security field, try taking the courses in this […]
Making people aware of goods and services in the digital age requires an array of new strategies from social media and email to number-crunching tools like Google Analytics. To get a handle on the techniques used to capture attention and convert traffic into dollars in a crowded online environment, the Full-Stack Marketer Bundle offers 22 hours of training to get […]