By Xeni Jardin at 1:14 pm Mon, Jan 25, 2010
These Helvetica cookie cutters designed by Beverly Hsu make delicious, serif-free pastries. I'd like to eat a sentence-full right now.
(via Jason Fields, photographed by Drew)
Serifs are an essential nutrient, one we web users are generally deficient in. I don’t see how “serif-free” is a benefit unless you know of a documented case of serif overdose.
@xopher, clinical studies show that people with gluten sensitivity frequently benefit from omitting dairy, high-fructose corn syrup, and serifs from their diet.
But serif deficiency causes eyestrain and headaches, and when it’s internet-induced can lead to insomnia, rage, and irrational utterances.
And in my experience gluten-sensitive people aren’t big on sugar cookies anyway. (Yes, there are gluten-free cookie recipes, but not AFAIK for the sort of thing you use a cookie cutter for.)
Besides, the name of Helvetica is derived from the Helvetic Republic, which was a centralized authority over Switzerland imposed by the French military. That’s right: Helvetica is authoritarian and French.
And by the way, ‘serifs’ is an incorrect plural for ‘serif’. The correct one is ‘serifim’. (They’re HOLY!!!)
But wouldn’t serifs make for tasty little crunchy bits?
I would prefer to spell out Helvetica in comic sans shaped cookie cutters.
I would buy the shirt. Good thinking.
I am sad I can’t actually buy these. My fiancÃ© would be a happy man if presented with a plate of Helvetica cookies.
something about a hellbox. I can’t really think of a joke right now
But the serifs are where you put the chocolate chips!
Do they come in bold?
Bah. Helvetica is just a cheap mid 20th century knock off of Akzidenz-Grotesk, a much nicer 19th century typeface.
If you mean that Helvetica is basically a grotesque accident, I agree.
I think you mean neogrotesque…
Clearly, they should use an open-source font. Computer Modern cookies, anyone? Plus, they have 100% more serif.
You just had to let people know that you knew this tidbit, didn’t you?
But then I’ve used Akzidenz-Grotesk just so I can tell people about it. No one cared.
McDonalds will be selling Arial cookies next week….
Does a designer who makes and sells such a product need to pay licensing fees to Helvetica? If so, how much do you imagine such a license would cost?
I kern has Futura Extra Black? Moar surface area.
Serif or sans serif cookies, my alimentary canal makes no distinction – I would say it doesn’t really give a crap but that would be a lie, for which I am truly thankful!
Xopher +1 insightful
Sceadugenga +1 honest
Actually, this was not the first time this was attempted. Bodoni was the first, but the serifs and pencil-thin ascenders kept burning in the oven. Bill Gates missed a trick when he didn’t buy off the cookie cutter maker in order for the cutters to be Arial.
The dots on yer i’s are gonna get burnt.
For some reason I saw C3P0 in the picture and was somewhat disappointed that it was just a post on kooky cutter typo sans serif. Nevertheless I would like to spell my way to better health and see this as a definite path to take.
amazing! they should make them gill sans
Serif free is false advertising in this case. Maybe serif-lite is more apt. I might be a bit of a type OCD but as far as I can see there are two serifs in this very photo. Can you spot them?
A see a serif at the end of the ‘a’, but don’t see another one. The curve at the bottom of the ‘t’ doesn’t count, does it?.
I’m on a diet. Do they come in Helvetica Light?
Haha! Yes, but the Helvetica Condensed are richer.
I was hoping for Garamond Rolls. All the serif, none of the guilt.
Then again, I’d rather be kerning.
The world is going to Helvetica in a hand-basket-a. ( Sorry it’s the only typeface joke I got . ) MMMMmmmmm sans sarif.
the arial ones aren’t quite as tasty
Won’t these poof up into bold?
I see serifs @,anon#22
Finally, a good use for Cooper Black.
I mentioned to my wife that we should get some of these so we could make cookie words like “tasty” and “delicious”. But she vetoed me.
She thinks there are too many adjectives in food these days.
Do the cookies, like the typface, taste bland?
Hey, how much are the cutters? I’m in the biz and have been looking for lower case letters.
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