South African budget airline's fantastic self-explanatory livery


Stef sez, "Kulula (South Africa's low fare airline), have recently released this fantastic new aircraft livery entitled 'Flying 101'. Each part of the aircraft is labelled with humorous captions such as 'Loo (or mile-high initiation chamber)' and 'Landing gear (comes standard with super-fly mags)'."

Kulula Airlines: Flying 101 livery (Thanks, Stef!)

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  1. More than refreshing, quite liberating “I don’t give a shit of what you think of me” humor.

  2. “Ahmed; just aim for the FUEL TANKS label!” Finally terrorism for dummies… Does the pilot wear a bulls eye helmet as well?

    1. “Fortunately, terrorists only shot off unimportant parts of the plane” isn’t something you really hear very often.

    1. At a university level, “topic 101” is typically the introductory course in the given topic, different numbers representing different courses. At least it is in the U.S. system, and apparently South Africa as well. This is common enough to have entered slang, whereby “[blank] 101” means a basic explanation of [blank.]

  3. My site couldnt take the traffic so just paid for more server space. Should be working again now. Thanks BoingBoing.

    Chris

  4. If I were in a “Project Mayhem” sort of mood, I’d seriously consider adding some strategically placed “Duct tape and optimism”, “Eh, the ‘500 hour maintenance window’ is basically a suggestion”, and “Mechanic had to leave early; but he’s a quick worker” stickers…

  5. It bothers me that the nose cone says there’s an antenna and a really big dish inside – the really big dish _is_ the antenna. Also, not really all that big, by RADAR standards.

    Taking off my pedant cap for a moment, though, I think this is pretty awesome.

    1. I’m pretty sure that technically, the dish is there to focus signals onto an antenna. Why else would it be dish shaped?

  6. I think this is a great paint job and what most LCCs try to do but fail at–humor, usually tongue-in-cheek, that draws a few laughs and good publicity. Instead you get Spirit’s MILF sales and Ryanair’s PR stunts that are almost as lame as Golden Palace Casino’s.
    My personal favorite labels: Secret agent code/registration and the ‘Boot’ label for the luggage.

  7. It’s a splendid concept, but the pics are photoshop confections. Go to the original of the example pic shown above and zoom in on the nose cone arrow and the text below (preferably with smoothing deactivated if possible). The arrow is in perfect alignment with the pixel grid, evidenced by beatifully even aliasing. The first clue that makes you look closer is that the arrow doesn’t follow the curve of the nose. The biggest clue is in the text below “nose cone”, in which all the closed loops are filled; a side-effect of forgetting to add them to the selection before inverting it.

    1. I agree with you: I think it’s a shop. (I can tell from some of the pixels, and all that).

      The text below the nose cone is pretty bad. It all lines up perfectly horizontally, to the pixel, just like the arrow does. It’s then sheared so that it’s slanted, but it doesn’t follow the same curve as that little open hatch to the right of “antenna.” And the the way that last “a” bumps up against the hatch doesn’t seem right at all.

      Here’s a pic of the zoomed in area.

      Anyway, overall it was a good job, I think.

  8. Please tell me this is a shoop and that the airline would rather spend its money on hiring people who can actually fly the fucking thing.

    1. I’m not usually one to say lighten up, but planes have to be painted one way or another. It doesn’t really cost more to paint them sarcastically. So, you know, lighten up.

    2. Please tell me this is a shoop and that the airline would rather spend its money on hiring people who can actually fly the fucking thing.

      Because, of course, it would be silly for a company to put any resources into advertising.

  9. Actually, for the most part, they DON’T have to be painted. ISTR than an American carrier (eastern?) discoverd that by leaving the majority of the surface bare aluminum, they lowered the weight by ~200 pounds. And of course applying or masking out lettering DOES take more labor, therefore costing more, than painting a single color on.

  10. Can assure you it’s not photo shopped, have seen other pictures of it and a press release from the airline that will be released on monday.

  11. Does that mean that they are actually encouraging people to fuck in the toilet, rather than just sort of passively letting them get away with it?

    1. Does that mean that they are actually encouraging people to fuck in the toilet, rather than just sort of passively letting them get away with it?

      There was an article at BBC online yesterday (which I can’t find) about a restaurant that’s encouraging romance in the restrooms.

      1. I take it back. It wasn’t on BBC. It’s in Toronto. Restaurant promotes sex in its bathrooms

        Toronto Public Health says as long as there’s no sex in the kitchen and the restaurant keeps its washrooms clean and sanitized, it’s not fussed. “As far as bodily fluids, it’s pretty much similar to the other human functions going on in there,” says Jim Chan, manager of the food safety program.

  12. i fly kulula for work quite a lot. you should hear their pre-flight safety speech. if i remember right, it’s hilarious.

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