At Institute for the Future, we've started a project looking at the future of persuasion and how technology affects behavior. The researchers are blogging on the subject here
, mostly as a way for us to share examples, initial thoughts, and essays-in-progress with each other (and anyone else interested in the subject). Today, my friend Mathias Crawford wrote a very thoughtful and provocative post about persuasive game designed to, say, persuade you to eat less, exercise more, or increase your productivity. In his essay, Mathias suggests that the real potential for persuasive games isn't just to change behavior but also to help us understand why
we behave a certain way. From the essay, titled "Ends vs. Means and Persuasive Games" on IFTF's Persuasion blog:
As (Carnegie Mellon professor Jesse) Schell points out (in a videotaped speech making the rounds this week), persuasive technologies like the Ford Fusion dashboard, are already being designed with game-like feedback in mind. To him these technologies fall short, however, because they are being engineered by people who are not game designers. If game designers would start to design reward systems that aimed to improve behaviors, we'd have feedback mechanisms that are much more enjoyable, and as a corollary that are much more effective.
Though I agree with his conclusion - that there is a clear need for people with game design expertise to design things that can help people improve behaviors - by focusing on creating technologies that aim to achieving measurable ends, Schell misses a much more important use of persuasive technologies: namely, technology that aims to influence means.
"Ends vs. Means and Persuasive Games
A group of tech firms will meet today to plan the filing of an amicus brief in support of lawsuit to challenge U.S. President Donald Trump’s “Muslim Ban.” Trump’s order was issued on Friday, and restricts immigration from seven Muslim-majority countries in which Trump has no business interests. Adjacent Muslim-majority nations in which Trump does […]
The World Economic Forum asked “leaders from business, government, academia and nongovernmental and international organizations” to take a survey on the potential risks and benefits of different emerging technologies. They seemed to think the space technologies will have little benefit and pose little risk. Energy capture, storage, and transmission has the great promise and little […]
The graphene temporary tattoo seen here is the thinnest epidermal electronic device ever and according to the University of Texas at Austin researchers who developed it, the device can take some medical measurements as accurately as bulky wearable sensors like EKG monitors. From IEEE Spectrum: Graphene’s conformity to the skin might be what enables the […]
Python is immensely popular in the data science world for the same reason it is in most other areas of computing—it has highly readable syntax and is suitable for anything from short scripts to massive web services. One of its most exciting, newest applications, however, is in machine learning. You can dive into this booming […]
Learning new skills is a great way to improve your resume and stand out from other candidates. Especially in a workforce in which many job-seekers have a wide variety of qualifications. With lifetime access to Virtual Training Company, you won’t have to choose a specific focus. You can pick up new expertise whenever you deem it […]
Instead of throwing out all the empties after your next party, why not transform them into some new DIY glassware? Cut back on waste and add some home ambiance with the Kinkajou Bottle Cutter and Candle Making Kit.The Kinkajou is designed as a clamp-on scoring blade to make precise cuts. Just slide a bottle in, tighten […]