This is an ad for Pedigree, a supermarket dog food brand, and it features a series of mesmerizing slow-motion images of dogs jumping, shaking, and catching treats. The director shot it using a Phantom camera at 1,000fps.
I'm a contributing editor here at Boing Boing. I also have a blog (TokyoMango), a book (Urawaza), and I freelance for Wired, Make, the NY Times Magazine, PRI's Studio360, etc. I'm @tokyomango on Twitter.